Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few…
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Free 30-day Trial4 Undisputable Reasons for Branding Yourself Instead of Your Biz
When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to…
Measure Marketing ROI: Proving Value When It Can’t Be Measured
What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics,…
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising…
February’s Best: Favorites in Conversion, Analytics & Copywriting
No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch (or lounge, or wherever you go to relax),…
The Psychology Behind Free Shipping: Does It Work?
Does free shipping really work? This is a question that keeps coming back to me every time I look at a shopping website or consult…
Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]
When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the…
7 Tips for Writing Effective Short Copy
Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It…
5 Ancient Persuasion Techniques That Can Rock Your Website Today
What does a 4th century BC philosopher have to do with your e-commerce website? Absolutely everything. Before you let out an impatient sigh of boredom,…
It’s Time to Get Google+ (14 Tips for 2014)
Sorry, but Google+ isn’t going away. In fact, some might say it’s become inescapable, as the big G busily integrates it into everything. That’s why…
3 Stealthy Ways to Power-Up Your Contact Forms
When it comes to lead generation, you need the funnel to be as slick as possible… With no leaks and no stops on the way…
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