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    How to Create Winning Headlines in 9 Simple Steps

    March 18, 2020 by Scott Martin

    In any ad, everything depends on the headline. It's why some copywriters are known to spend 50% of their time on just the headline. As John Caples … [Read more...]

    Filed Under: Copywriting

    Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)

    August 25, 2014 by Scott Martin

    happiness

    In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously … [Read more...]

    Filed Under: Copywriting

    Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out

    March 4, 2014 by Scott Martin

    Super car at race circuit

    Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ … [Read more...]

    Filed Under: Marketing

    10 Reasons to Use TONS of Copy on Your Landing Pages

    October 23, 2013 by Scott Martin

    You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks and … [Read more...]

    Filed Under: Copywriting

    AIDA Formula: How to Apply it And Drive Results with Your Copy

    September 23, 2013 by Scott Martin

    aida-copywriting-formula-introduction

    No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that is … [Read more...]

    Filed Under: Copywriting

    Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results

    August 20, 2013 by Scott Martin

    Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus some body copy. And … [Read more...]

    Filed Under: Copywriting

    Direct Response Versus Branding: How to Write No-Hype Copy that Sells

    June 6, 2013 by Scott Martin

    I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing, … [Read more...]

    Filed Under: Copywriting

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