In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just the headline. As…
Scott Martin
Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)
In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s…
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising…
10 Reasons to Use TONS of Copy on Your Landing Pages
You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks…
AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that…
Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…
Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…