How to Create Winning Headlines in 9 Simple Steps
In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just the headline. As…
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising
10 Reasons to Use TONS of Copy on Your Landing Pages
You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks
Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,