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In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously … [Read more...]
“Scott Martin”
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Defining Happiness: The Oft-Forgotten Key to Conversion (Part 1)
Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still says): you must always be selling happiness. Andrew … [Read more...]
Let Me Press Your Buttons: 6 Rules for Clickable CTA Buttons
What’s the different between success and failure? Or being the “best-of-the-best” and the dreaded somewhere in the middle?In my experience, it’s a … [Read more...]
Headlines for Maximum Conversion: Tips, Templates & Tactics
Whether you’re a copywriter or a marketer, conversion is ultimately your business.My goal as a direct response copywriter is to persuade as many … [Read more...]
So You Won An Award? Now What?
On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home town of Charlotte, North Carolina. It’s a … [Read more...]
How to Get the Only Marketing Education that Matters
If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university.Yes, what I just wrote may … [Read more...]
Your Campaign Failed? GREAT!
“The problem with most copywriters is they don’t think in terms of selling,” says David Ogilvy in his video titled We Sell or Else. “They’ve never … [Read more...]
2 Ways to Craft Successful Sales Copy: Which is Right for You?
As a direct response copywriter, my job is to persuade people to buy a product or use a service.More specifically, I want the reader to provide … [Read more...]
The Problems You Face as a Marketer… And They’re Serious
On the “most difficult tasks on the planet” scale, I place marketing toward the top.It’s not as difficult as brain surgery or growing grass in … [Read more...]
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ … [Read more...]
