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In any ad, everything depends on the headline.It's why some copywriters are known to spend 50% of their time on just the headline.As John Caples … [Read more...]
“Scott Martin”
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Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)
In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously … [Read more...]
So You Won An Award? Now What?
On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home town of Charlotte, North Carolina. It’s a … [Read more...]
How to Get the Only Marketing Education that Matters
If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university.Yes, what I just wrote may … [Read more...]
The Problems You Face as a Marketer… And They’re Serious
On the “most difficult tasks on the planet” scale, I place marketing toward the top.It’s not as difficult as brain surgery or growing grass in … [Read more...]
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ … [Read more...]
10 Tempting Reasons to Take Your Copy Seriously
The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and copywriters put words on a page—but it’s … [Read more...]
The Pro Copywriting Trick that Gets Prospects to Say Yes
If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service, you must understand some basic selling skills.One of … [Read more...]
10 Reasons to Use TONS of Copy on Your Landing Pages
You’ve heard the old cliché, “A picture is worth a 1,000 words.”If this saying were true in marketing, every landing page would comprise blocks and … [Read more...]
AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for:AttentionInterestDesireActionIf you’ve never heard of it, AIDA is a model that is … [Read more...]
