Live chat and chatbots are gaining popularity. And there is a good reason for that: modern businesses continue to look for innovative way to improve their customers’ experience while they search for answers to their queries in real time. While some have opted for live chat, others prefer a chatbot.…

If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact.…

Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and you have to be quick, direct, and efficient in communicating the whole to every stakeholder sitting at the meeting. How do you do it? This…

If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs. But what…

Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected.

Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects with the core concerns of your ideal prospects. Buyers love case studies. In fact, 78 percent of B2B buyers read them when researching an upcoming purchase.

Influencers can be your long-term advocate and brand ambassadors. Spending even $1000 on influencers can yield amazing returns.

If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just…

Webinars are one of the most popular tools used by marketers for lead generation. Not only are they great for generating demand but they’re also a less pushy way of nurturing cold leads.