Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet.

It’s nothing personal. It’s just business. Except when it’s not. When Google brought out a smartphone OS in 2008 that let some competition into what had been an Apple-only field, the reception was mixed.

A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel.

We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads.

Launching a new business idea or deciding to develop a new product for your company is not without risk.

A value proposition is what you guarantee or promise to deliver to your consumers in exchange for their money.

Last year, I started working on an idea for a platform, called Counsell, currently available as an app on iOS and Android devices, that lets all professionals give and get paid advice.

Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences.

If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs.