Since I started working at my first-ever remote gig here at Crazy Egg, I’ve been posting fun photos on social media of all the spots I’ve been working from. I wasn’t too surprised when a Twitter friend reached out a few weeks ago and asked me via direct message to…

I’ve always prided myself on my ability to react quickly to communications: If you send me an email, I’ve been known to respond within the hour. If you shoot me a Slack, I’ll often chat back within minutes. I’m always on top of texts, and extremely quick with a Twitter…

Live chat and chatbots are gaining popularity. And there is a good reason for that: modern businesses continue to look for innovative way to improve their customers’ experience while they search for answers to their queries in real time. While some have opted for live chat, others prefer a chatbot.…

If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content,” it never really seems to make an impact.…

Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and you have to be quick, direct, and efficient in communicating the whole to every stakeholder sitting at the meeting. How do you do it? This…

If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs. But what…

Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected.

Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects with the core concerns of your ideal prospects. Buyers love case studies. In fact, 78 percent of B2B buyers read them when researching an upcoming purchase.

Influencers can be your long-term advocate and brand ambassadors. Spending even $1000 on influencers can yield amazing returns.