The Biggest Lie in Copywriting

by Peter Boyle

lies in copywriting

I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living. There’s a belief that copywriters are, first and foremost, creative types. That we sit around doing little more than waiting for…

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Aimee Graeber

@AimeeGraeber

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