Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas that marketers use today. They both work well in multiple traditional and digital settings…
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Free 30-day TrialMost Copywriting Tips are Vague and Generic–Not These 9
Great copywriters aren’t born, they’re made. In fact, you don’t even have to be a great writer to nail the copywriting thing. You just need…
Everything I Know About Copywriting After Making $500K
$500K? Lucky, the disbeliever will say. You just got lucky with your words. Maybe. But most copywriters aren’t counting on luck or magic to put…
7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went online with the intention of finding as much advertising as I could. The goal: to find call…
Best Creative Writing Courses Compared
Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and…
How to Create Winning Headlines in 9 Simple Steps
In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just the headline. As…
How to Write Killer Sales Copy (And See If It’s Working)
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a…
The Five Sales Letters Every Marketer Should Know, Hands Down
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing…
15 Habits of Website Visitors That Will Completely Change the Way You Write Website Content
For the most part, website visitors are quite predictable. This gives you, a business owner, a huge advantage. Why? Psychology!
How To Increase Your Landing Page Conversions by Asking a Question
It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and make up their…
16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get….
62 Power Words That Will Help You Sell
Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content…
How to Become a Better Copywriter: 21 Tips from the Experts
Want to get better results from your web pages? Then you have to get the copy right. Whether you’re writing landing page copy or tweaking…
How To Increase Conversions By Forgetting The CTA
Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really…
Oops! Are You Applying The Right Advice To The WRONG Headlines?
Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not…
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it…
39 Writing Techniques That Drive More Conversions from Your Website Copy
Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers….
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