Marketers seeking to dominate their respective niches should be focused on the best website layouts for maximum UX and conversions. UX or user experience is vitally important to successful websites. And, of course, a website that doesn’t convert may not exist at all. Non-converting websites are nothing more than online…

Web designers are always discussing the best colors for websites, as color is critical to the level of a site’s success. When creating a website that’s designed to appease your target audience, you need simple navigation, an uncluttered layout, and enough important information to keep your traffic engaged and returning…

What happens when you try to sell a house with an overgrown garden, cracks in the driveway, and a broken front door? No offers, right? That’s exactly why you need the best homepage design for your website. Think of your homepage as analogous to a home’s curb appeal. It’s the…

First impressions matter more than you might think. When a visitor accesses your website for the first time, regardless of the page, he or she makes a split-second judgment about the design. In fact, three-quarters of consumers say they base their impression of a company’s credibility on its web design.…

Pack your bags. We’re going on vacation! That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy. And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose…

The window to grab a visitor’s attention on your website is small. If you don’t give them a reason to stay within the first few seconds, you could lose them. That’s because users decide whether to hit the “back button” within milliseconds. So your homepage is your chance to make…

How long do users stay on your website before clicking away? Most stick around less than 15 seconds. That’s how long you have to capture someone’s attention on your website. So, if you don’t do that in less than a quarter of a minute, you’ve lost them. I’ve dubbed this…

Is the color scheme you’ve chosen for your website triggering a desired response? Do you find yourself overwhelmed by the number of potential website color palettes? Everyone has favorite colors they tend to gravitate toward when it comes to their work or otherwise. But a skilled designer understands the importance…

As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop a strong and influential brand.