Pack your bags. We’re going on vacation! That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy. And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose…

The window to grab a visitor’s attention on your website is small. If you don’t give them a reason to stay within the first few seconds, you could lose them. That’s because users decide whether to hit the “back button” decision within milliseconds. So your homepage is your chance to…

How long do users stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture a user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if…

Is the color scheme you’ve chosen for your website triggering a desired response? Does your website color palletes are good? Everyone has favorite colors they tend to gravitate towards when it comes to their work or otherwise. But a skilled designer understands the importance of evaluating a color scheme based…

As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop a strong and influential brand.

The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach.

This isn’t the definitive list of the worst websites I’ve ever seen. But if you’re a sensitive soul with design proclivities, I’d get a blanket and a cup of something soothing before you dig in. There are horrors ahead.

There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.”

The fold is a term used by web designers and Internet marketers to describe a web browser window’s bottom border. “Above the fold” refers to web content that is visible above the border when a page first loads. “Below the fold” refers to the portion of the page that requires…