Color can affect us in unexpected ways. It can: Change the way hot chocolate tastes. Alter our perception of time. Change our heart rate. Make us stronger and faster. Influence how trustworthy we think a person is.

Creating an effective color palette is a vital part of designing a website that works. But how do we get there?

Here at Crazy Egg, we’re infatuated with design. Graphic design, product design, UX, UI – all of it. And of course, there are a handful of designers that we really admire. Michael Wong is one of them.

Believe it or not, a lot of your success when you’re running an online business comes down to how you approach design. Design is one of those subtle things that really make or break the experience you give your customers.

There is no denying the fact that banner ads can be a bit tricky. The average click-through rates are decreasing year by year and it’s getting harder to get people’s attention. However, clicks are not the only thing banners are good for. According to a study by Mediative, clicks are…

Airbnb is a unicorn. Today, they are valued at 25.5 billion according to CBI Insights. Once upon a time, however, Airbnb didn’t have millions of hosts and guests connecting all over the world.

In Brand Perfect’s survey of top retailers, 29% of shoppers said poor design was a major reason for aborting an online shopping session. Remember rotating sliders that were on just about every website you went to? It turns out they were terrible for conversions.

Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s especially true when it comes to your checkout process or landing page. When a visitor lands there, you’re just a few clicks (give or take) away from conversion.

We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and…