Maybe you’re not using any website optimization tools. Or perhaps you’ve tried a couple, but never really given them a chance. I hear this from a lot of marketers, but let me ask you a question. What happens to a website that never gets optimized for search and conversions? It…

What happens when nobody clicks on your call-to-action phrases and buttons? You don’t get any leads. Nor do you generate any revenue. That’s the opposite of the point, right? Which is why I tell business owners and marketers to take the time to refine their CTAs. A poorly-written CTA negates…

If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. Based on a…

The ultimate end goal for every single visitor to your website is to turn them into a customer or a recurring visitor. The problem is that turning visitors into regulars can be tricky. Really tricky. There is, however, an easier way to convert visitors without wasting your time or theirs—and…

What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? These are questions I field every day, both from business owners who are struggling and from companies that are killing it. I get it — everyone wants to…

Have you ever walked into a store, turned around, and walked right back out? You bounced. Maybe you didn’t like the look of the store itself, or perhaps you realized the store didn’t sell the type of merchandise you needed. Whatever the case, you took one look and got out…

Are you frustrated by low conversion rates? You’re not alone. Businesses in every industry struggle with decent web traffic and few conversions. But are you doing something about it? If not, your conversion rate isn’t going to magically shift in the opposite direction. A low conversion rate can harm your…

When people visit your e-commerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they don’t? Consumers lead active lives. They’re always hunting for information online, and sometimes they don’t act right away — at least in the way you…

Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign. No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and…