Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean UX design best practices help website visitors enjoy a more streamlined and memorable web experience. Similar to lean manufacturing, which is used by top brands…

Running Google or Facebook Ads can help you generate more conversions and sales, but how do you make sure your landing page seals the deal? The ad contains the promise, but the landing page has to deliver. A great landing page won’t work if the ad creative fails to garner…

Ever found yourself figuring out Q1 goals and strategy for your team – midway through Q1? Well, the new year is fast approaching, and there’s no better time than now to start planning 2019 (before it begins!) That’s why I joined Drift’s upcoming virtual Unconference as a guest speaker; to…

You don’t know what you don’t know, and this adage goes doubly when it comes to website optimization. With all the planning in the world, you never know how your audience will respond or if they’ll take the actions you want them to take. While you know your product, software,…

The metric customer lifetime value (CLV) might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you how well you’re resonating with your audience, how much your customers like your products or services, and what you’re doing right — as well as…

Business owners are always looking for specific lead generation ideas for gyms, grocery stores, e-commerce sites, direct-to-consumer subscriptions, and more. In reality, though, most lead generation strategies work well for all types of businesses, especially when we’re talking about the B2C space. The challenge? Figuring out how those lead generation…

Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. Not only is that sort of technology available, but it’s highly-recommended recommended that you put software like this to good use, especially if you’re an ambitious web marketer…

I hate to be the bearer of bad news, but not all landing pages are created equal. And they surely aren’t all created the same. So it’s vital to your digital marketing success that you’re able to distinguish between the different types of landing pages at your disposal. Let’s get…

There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute more heavily to conversions than most entrepreneurs think. Think about how people used to — and still do, in some cases — browse magazine racks.…