How to Create Customer Journey Maps You Can Actually Use
Customer journey maps tell the story of how people behave when interacting with your brand across different touch points. Creating a journey map helps businesses…
41 Engaging Examples of the Best Headlines to Rally Your Audience
There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute
What Is a Case Study in Marketing and How to Build One (Examples)
A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation. For instance, last year, Jacob McMillen
How to Identify Your Target Audience for Better Marketing
What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you