As a former English major, Steve is a firm believer in clear, educational and entertaining content. He’s a big fan of Gary V, Seth Godin and Jay Acunzo.

How to Identify Your Target Audience for Better Marketing

by Steve Hogan

target-audience-introduction

What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you serve a specific segment of the population. Too often, when an entrepreneur gets asked who the target audience is, they answer, “Everyone.” That’s almost never…

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