PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get traditional PR benefits. But focusing on your press page could bring much bigger dividends.
Possibly the largest group of self-contained communities on the Internet, it can be seen as a microcosm of the Internet in itself. It has its own lingo, its own inside jokes, its own history.
Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement.
Early morning, dew still fresh on the grass, sunrise beautifully lighting a home office, aromatic steam rising from hot coffee, fog melting away from the world outside.
Wanna create well-performing content and be original too? Then it might be time to stop digging into data and try something scary instead, like listening to your gut. Let the numbers work for you, not against you.
Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business.
Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position your company or client as an authoritative industry voice. You may have strong marketing chops, but what if you’re not an expert on your company’s…
You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!”
If you’re doing any type of content marketing, then you know how difficult it is to consistently produce great content. I’ve faced this issue many times myself.