One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?”
Content Marketing Institute’s 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. What does this mean?
End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures a product will complete the tasks it is intended to when used in real life conditions, from beginning to end.
PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get traditional PR benefits. But focusing on your press page could bring much bigger dividends.
Possibly the largest group of self-contained communities on the Internet, it can be seen as a microcosm of the Internet in itself. It has its own lingo, its own inside jokes, its own history.
Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement.
Early morning, dew still fresh on the grass, sunrise beautifully lighting a home office, aromatic steam rising from hot coffee, fog melting away from the world outside.
Wanna create well-performing content and be original too? Then it might be time to stop digging into data and try something scary instead, like listening to your gut. Let the numbers work for you, not against you.
Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business.