We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different…
The Internet is perhaps the single biggest technological development to affect the world of mass media, making it easier and faster than ever for just about anyone to transmit messages to as many people as possible.
by
Neil Patel
Content marketing is an approach that has basically become omnipresent. You can think of it as an umbrella that encompasses a wide array of mediums, including blog posts, videos, slideshows, eBooks, and so on.
One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on deaf ears. It can be incredibly frustrating when you pour your heart and soul into content but it never really resonates with your…
Can you imagine the kind of impact your business could experience if you were to write for a top media blog or offline magazine? The kind of impact you could experience can turn out to be a massive game changer for your business. The question is, will a top media…
Guest blogging is a pretty simple concept that a lot of blog owners embrace. They own a blog, and they want new material to help flesh out their editorial calendar. It reduces their burden when a guest writer is looking for exposure and wants to contribute something great to share…
Your B2B content strategy has one goal, one question to answer: Why should another business use your product or service? And your approach to the answer must change depending on where your audience is in the buyer’s journey.
Content from the past can still deliver significant value. In many cases, the majority of leads and traffic already comes from posts and webpages that are a year or more old. Optimizing and updating them can generate significant increases in leads without altering your content creation schedule.
With 27 million pieces of content being shared every day, people sometimes ignore (not intentionally though) the content you post. An article published by Hubspot reveals that 54% of B2B marketers and 50% of B2C marketers report that their content doesn’t create opportunity for engagement.
