Content marketing is arguably the best long-term strategy for marketing a business. Compared to traditional marketing, content marketing costs 62% … [Read more...]
“Content Marketing”
5 Standard Pages on Your Website That Almost Always Suck – and What They Could Be Doing for You
Word association: Content marketing.You’re thinking ‘blog post,’ ‘infographic,’ maybe ‘video,’ ‘white paper.’ That kind of thing. Right?Not … [Read more...]
How to Use Customer Research to Get Better Results from Your Content Marketing Program
One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?” … [Read more...]
Why Your B2B Needs Account-Based Content Marketing and How You Should Do It
Content Marketing Institute's 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. … [Read more...]
3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy
End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures a product will complete the tasks it is intended … [Read more...]
What Makes a Great Press Webpage?
PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get … [Read more...]
Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content
Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. … [Read more...]
How To Write Content Without…Well…Having To Write It
Early morning, dew still fresh on the grass, sunrise beautifully lighting a home office, aromatic steam rising from hot coffee, fog melting away from … [Read more...]
7 Risks of Data-Driven Content Creation & 8 Tips to Avoid Them
Wanna create well-performing content and be original too? Then it might be time to stop digging into data and try something scary instead, like … [Read more...]
How To Be A Subject Matter Expert When You Don’t Know The Topic
Copywriters and content marketers are often required to write about industries or topics they know little about.This can make it a challenge to … [Read more...]
