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  • “Mary Cole”

    What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!

    December 13, 2018 by Mary Cole

    hypotesis-testing-introduction

    When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term … [Read more...]

    Filed Under: Conversion

    Split Testing: Everything You Need to Know Before Running Split Tests

    December 7, 2018 by Mary Cole

    split-testing-introduction

    There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is … [Read more...]

    Filed Under: Testing

    The Importance of Customer Lifetime Value (CLV) and How to Calculate It

    December 3, 2018 by Mary Cole

    customer-lifetime-value-introduction

    The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV … [Read more...]

    Filed Under: Conversion

    Master These Different Types of Testing to Make Your Website an Audience Favorite

    October 30, 2018 by Mary Cole

    types-of-testing-introduction

    With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That … [Read more...]

    Filed Under: Analytics

    A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts

    October 22, 2018 by Mary Cole

    content-marketing-strategy

    Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create … [Read more...]

    Filed Under: Content Marketing

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