A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts
Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses…
What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!
When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like
Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is
The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you
Master These Different Types of Testing to Make Your Website an Audience Favorite
With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That may