When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term … [Read more...]
“Mary Cole”
Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is … [Read more...]
11 Tips to Optimize Your Ad Landing Pages for Conversions and Sales
Running Google or Facebook Ads can help you generate more conversions and sales, but how do you make sure your landing page seals the deal? The ad … [Read more...]
The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV … [Read more...]
Master These Different Types of Testing to Make Your Website an Audience Favorite
With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That … [Read more...]
A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts
Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create … [Read more...]
