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Product Update: Google Analytics 4 (GA4) Integration for Crazy Egg A/B Tests

You can now use Google Analytics 4 (GA4) to analyze and segment engagement metrics, for each of your A/B Testing page variants on Crazy Egg….

Stephen Ngo

Formula diagram: Conversion Rate = (Conversions ÷ Total visitors) × 100.

13 A/B Testing Metrics That Matter [Primary, Secondary & Guardrail]

To run effective A/B tests, you need three kinds of metrics: primary, secondary, and guardrail. Primary metrics show you whether the test variant wins and

Pawel Tatarek

Infographic: How to use AI as a copy aid - 5 tips for copywriters.

5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns)

Adoption of AI as a copywriting tool is surging. If you work on marketing or sales materials in any capacity, there’s a good chance you’ve

Daniel Mowinski

Chat bot transfers user to a live human agent

10 Live Chat Lead Generation Strategies That Still Work

Live chat lead generation uses real-time chat conversations between a human agent and a website visitor to capture qualified leads. The flow is simple. A

Pawel Tatarek

A/B test results table showing AI-designed variant B outperforming control at 82.4% vs 61.5% conversion rate.

You Can Now A/B Test a Full Page Redesign in a Day. Here’s How.

A few months ago, we let AI redesign one of Crazy Egg’s landing pages with minimal human input. It beat the existing version by 44%.

Despina Gavoyannis

Buying an Email List: Where to Buy, What to Demand, and Why Not to Bother

Teams consider buying email lists for two purposes: email marketing and cold outreach. They want to use them to either send mass email communications, like

Pawel Tatarek