Google Analytics Heatmap: What Happened to It and What to Use Instead
Google Analytics doesn’t have a heatmap feature. It never had. Google used to have a Chrome extension that allowed you to create a simple click…
Website Optimization in the Age of AI: What You Need to Know to Increase Conversions
Three shifts are central to website optimization in the age of AI. To give you a roadmap of how to adapt your on-site CRO strategy,
Bounce Rate vs Exit Rate: What Each One Tells You [And How to Fix Them]
Bounce rate and exit rate are two metrics that measure the percentage of users who leave your website: Bounce rate from the first page they
Amplitude vs. Google Analytics: Each Tool’s True Strengths
Both Amplitude and Google Analytics can help your team figure out exactly how people interact with your website and digital products. But Amplitude focuses heavily
I Let AI Redesign a Landing Page. It Beat Our Human-Designed Version by 44%.
I’ll be upfront: I wasn’t sure this would work. The idea was simple. Take Crazy Egg’s existing Web Analytics landing page (written and designed by
What Is Bucket Testing, When Should You Run It & How?
Bucket testing is a controlled experiment where you split website traffic between two or more page versions to find which one converts better. In the
Segment vs. Mixpanel: Each Product’s True Strengths
Segment and Mixpanel can both help you understand your web visitors and the actions they take on your site. But which tool is best? It
The Best Web Analytics Tools Compared
Web analytics tools help you figure out what’s working on your site and what needs to be improved right away. They take messy data, make
