Crazy Egg vs. Mouseflow: Each Tool’s True Strengths
Stuck between Crazy Egg and Mouseflow for your next website optimization tool? Crazy Egg is the better fit if you want heatmaps, session recordings, surveys,…
What Is Website Content? Types, Examples, and How to Write It
When done well, website content builds brand visibility and authority, showcases business value, and converts visitors into customers. Creating effective website content is harder than
A Practical Guide to Email A/B Testing
The payoff from email A/B testing is simple: sending two different versions of an email to two recipient subgroups lets you reliably identify the better-performing
13 A/B Testing Metrics That Matter [Primary, Secondary & Guardrail]
To run effective A/B tests, you need three kinds of metrics: primary, secondary, and guardrail. Primary metrics show you whether the test variant wins and
5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns)
Adoption of AI as a copywriting tool is surging. If you work on marketing or sales materials in any capacity, there’s a good chance you’ve
10 Live Chat Lead Generation Strategies That Still Work
Live chat lead generation uses real-time chat conversations between a human agent and a website visitor to capture qualified leads. The flow is simple. A
You Can Now A/B Test a Full Page Redesign in a Day. Here’s How.
A few months ago, we let AI redesign one of Crazy Egg’s landing pages with minimal human input. It beat the existing version by 44%.
Buying an Email List: Where to Buy, What to Demand, and Why Not to Bother
Teams consider buying email lists for two purposes: email marketing and cold outreach. They want to use them to either send mass email communications, like