Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet.

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?

Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.”

Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche.

Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement.

Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it.

SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships.

Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.

“But you can’t put links in your Instagram posts. How are you supposed to drive any sales at all?”