Every e-commerce business should strive to collect more online reviews. After all, a recent study found that 1 in 5 online shoppers view customer reviews as the single most important factor influencing their decision to make a purchase. But how does web design influence customer reviews?
If you believe launching an advertising campaign is enough to beat your competitors, we have bad news for you then: those days are far behind us. And here’s the truth: most customers opt for skipping an ad, as they are fed up with the overly polished professional pictures that seem…
Many of you are probably familiar with Quora. But not everyone knows that Quora can be turned into a perfect marketing tool that will drive high quality targeted traffic and conversions to your website. I made the most out of Quora and continue to use it as one of my…
Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me?
Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected.
Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects with the core concerns of your ideal prospects. Buyers love case studies. In fact, 78 percent of B2B buyers read them when researching an upcoming purchase.
If your company relies only on analytics software to interpret and give insights on raw numbers, you are probably missing out. Numbers can give answers to many questions, like where are your users coming from, which page they visit, how long do they stay on your website and many more.
The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.)
Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword.