I hate to be the bearer of bad news, but not all landing pages are created equal. And they surely aren’t all created the same. So it’s vital to your digital marketing success that you’re able to distinguish between the different types of landing pages at your disposal. Let’s get…

The holidays are a bad time for a lot of things. From traveling to saving money to making sure you don’t eat your weight in gingerbread, it’s hard to enter the new year unscathed. Even in the marketing world, the holidays are probably the most stressful time of the year.…

If you don’t think ecommerce product pages matter much to your business, consider this scenario: You’re shopping online for a new pair of shoes. The first ecommerce website you visit features multiple high-quality images, detailed specifications, customer reviews, and even a video showing the shoes from multiple angles. The second…

As a basic concept in marketing, the sales funnel is all about making prospects aware of your brand at first touch, right through to the point where they take action – whether that means a purchase or a sign up to your service. Link retargeting can help you attract top…

Before you can convert free users into paying customers, there’s one unspoken rule. You need do whatever it takes to help your users become badass in your product. Then you can optimize for conversions to your heart’s content, but please don’t skip the first step. For instance, if you were…

Are you disappointed with your company’s search ranking? Have you tried a video strategy yet? Nobody can deny that video is the king of content: a billion hours of video are watched on YouTube every single day. And YouTube is the second-largest search engine. With numbers like that, it stands…

According to a 2017 study by Econsultancy, just 22 percent of companies are satisfied with their conversion rates. But how do companies rectify that? From lead-capturing, analytics and UX testing to page optimisation, online performance and marketing automation, there are plenty of tactics to choose from. But there’s just one…

Every buyer (potential or otherwise) is different and works through their purchasing decisions at a different pace. Calls to Action (CTAs) exist to be clicked on, to help facilitate those decisions, but the reasons why buyers click on them vary. As consumers drift further and further away from human interaction,…

Live chat and chatbots are gaining popularity. And there is a good reason for that: modern businesses continue to look for innovative way to improve their customers’ experience while they search for answers to their queries in real time. While some have opted for live chat, others prefer a chatbot.…