Juggernaut. Facebook, together with Instagram, which it acquired in 2012, dwarfs the nearest competitor in the social media space, YouTube. When it comes to social media marketing, Facebook and Instagram are the two most important players on the market these days.
It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees:
You have a professional website that looks attractive, your pages load quickly, and you’re a master storyteller. Yet you’re still struggling to get your casual website visitors to make a purchase or contact you for a quote.
Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of people rate the quality of product images to be “very important,” more than product information, detailed descriptions or even reviews!
As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop a strong and influential brand.
If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just…
22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results.
For marketers who use Twitter, video ads are still one of the brightest features to employ to get the word out about products and services. Since their introduction in 2012 in the form of Twitter cards, video ads have been quite important to businesses that prefer outreach using audio and visual…
In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR?