You’ve heard the marketing mantra a bazillion times: people do business with people they know, like, and trust.Nowhere is this truer than on your … [Read more...]
“Today's Eggspert”
How to Use Images/Visuals to Boost Website Conversion Rate
The human population is made up of 65% of visual learners. This means that we can influence 65% of consumers using images.Since time immemorial, … [Read more...]
Using Data Visualizations To Leverage Your Online Marketing Data
Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and you have to … [Read more...]
12 Obvious User Experience Mistakes That Could Ruin Your Conversion Rate
Conversion rate is a metric that has a direct impact on your revenue.You can never have enough of it. A number of factors affect the conversion … [Read more...]
How to Take Your Content Marketing Growth to The Next Level with Content Clusters
Google’s algorithm is constantly evolving to better understand search intent, and content creators must adapt to survive — by throwing out their … [Read more...]
How to Improve Blog Conversion Rates
At the end of the day, we use content marketing to build business results.These business results are usually represented by some form of … [Read more...]
3 Assumptions That Can Kill Conversions
It’s dangerous territory to make assumptions, over-generalize, or depend on logic or even so called “best practices” to make decisions about site … [Read more...]
How to Increase Your Ranking by Mixing “Hidden” Keywords in Your Content
Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals…While all these big words swallow up the digital … [Read more...]
How to double your website conversion rate
Take a moment and think about a first meeting with a prospective customer.A good salesman will not try to sell right away. Instead, he will … [Read more...]
How to Improve Your Content Marketing Using Digital Analytics
How do you know your content marketing is effective?It’s not a rhetorical question, though it may seem like it.While it’s difficult to measure … [Read more...]
