Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience tick, probably not.
There’s an ecommerce audience that doesn’t get talked about much, but they’re buying online in massive and ever-increasing numbers. More than three-quarters of them buy online regularly. They flock to major brands like Amazon, but there are ways you can get in on the action too. Interested?
Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop.
We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should be using it to attract audiences and keep them engaged. That goes for eCommerce as much as any other industry.
Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return,…
Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video.
The global economy has expanded your potential market in a way that was not possible even ten years ago, leveling the playing field for small and big businesses. However, it does come with some issues. One of them is the language barrier.
We know what events are. We know what marketing is. But when these two words come together, the whole becomes greater than the sum of its parts. Event marketing is a versatile and impactful marketing channel that is increasingly becoming more critical across various industries.
When was the last time you sat down to write an amazing piece of content, pulled out your mathematical matrix for determining the most valuable keyword phrases, and set to work with a smile on your face? Yeah, me neither.