Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you’re not seeing 20% or more in your conversion rate, this is likely your approach.
In a saturated online world with an abundance of information, marketers are constantly battling for attention. You’ve likely read that online users have an attention span less than that of a goldfish. Therefore, the more organized and straightforward your strategy is for converting a lead, the better.
Want to make sure you never miss a monthly growth goal? Perhaps you need a boost right now to get the month moving in the right direction? Then you’ve come to the right place. Big companies like Facebook and HubSpot have lofty growth goals and continue to meet them every…
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder of a SaaS company about onboarding emails for SaaS companies. He wanted some new ideas on how they could improve their welcome emails.
Relationships with bloggers, thought leaders and senior decision makers are invaluable. Influencer marketing, when done correctly, can be mutually beneficial for all involved.
Content marketing is arguably the best long-term strategy for marketing a business. Compared to traditional marketing, content marketing costs 62% less, but produces almost 3X as many leads.
These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats:
Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results.
As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox.