As a designer, developer, or marketer, it’s your job to develop something unique for your brand’s website. The reason for this is simple: you want to stand out from the generic chatter surrounding your brand in the market, and a unique style will help you do that.

There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return on campaign activity spend.

Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design.

It’s Friday afternoon, and Bill is frantically writing a rebuttal to a fiery political thread on Facebook. Smashing his keyboard violently with fingers of fury.

End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures a product will complete the tasks it is intended to when used in real life conditions, from beginning to end.

2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy.

Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out cat pictures. Therefore, most marketers believe that advertising on Facebook is useless for B2B.

Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it before–twice–even as retailers across the country watched foot traffic evaporate and sales plummet.

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it?