With Facebook making some serious changes in 2018, marketers are beginning to look toward other channels for generating attention.I truly believe … [Read more...]
“Today's Eggspert”
Your Step-by-Step Guide to A/B Testing with Google Optimize
A/B testing can be as simple as reciting the alphabet.You take your current web page, called the “control” (A), make a copy of it, and change one … [Read more...]
20 Ways to Speed Up Your Website and Improve Conversion in 2019
Think that speeding up your website isn't important?Think again.A one-second delay in page load time yields: 11% fewer page views 16% … [Read more...]
3 Ways Web Design Can Drive Customer Reviews
Every e-commerce business should strive to collect more online reviews. After all, a recent study found that 1 in 5 online shoppers view customer … [Read more...]
7 Reasons to Lay a Bet on Instagram Micro-Influencers in 2018
If you believe launching an advertising campaign is enough to beat your competitors, we have bad news for you then: those days are far behind us. And … [Read more...]
How Quora Can Help You Drive Massive Traffic and Conversions to Your Website
Many of you are probably familiar with Quora. But not everyone knows that Quora can be turned into a perfect marketing tool that will drive high … [Read more...]
Your Author Bio Is A Conversion Gold Mine
Are you treating your author bio as an afterthought?If you’re like most online marketers, the answer is probably yes.Don’t believe me? … [Read more...]
Are Security Concerns Holding You Back From Marketing Innovation?
Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business … [Read more...]
Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales
Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects … [Read more...]
How Crazy Egg is Helping Portsmouth City Council to Improve its User Experience
If your company relies only on analytics software to interpret and give insights on raw numbers, you are probably missing out. Numbers can give … [Read more...]
