Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.
“But you can’t put links in your Instagram posts. How are you supposed to drive any sales at all?”
Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel.
A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel.
Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage.
Launching a new business idea or deciding to develop a new product for your company is not without risk.
A value proposition is what you guarantee or promise to deliver to your consumers in exchange for their money.
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
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