We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hand. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt…

2015 may have been touted as the year of the video in the marketing world, but despite that, branded videos have continued earning their space within every marketer’s toolkit throughout the entirety of 2016. While it may seem that only big companies have the resources at hand to create extraordinarily…

Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization.

I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data.

John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business.

Most A/B test and conversion optimization ideas have their beginnings in web analytics reports. And there are countless types of reports that can provide inspiration for meaningful A/B testing. But still, it is extremely hard to come up with a successful test hypothesis using only quantitative data.

Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following?

“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.

Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting.