Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects with the core concerns of your ideal prospects. Buyers love case studies. In fact, 78 percent of B2B buyers read them when researching an upcoming purchase.
If your company relies only on analytics software to interpret and give insights on raw numbers, you are probably missing out. Numbers can give answers to many questions, like where are your users coming from, which page they visit, how long do they stay on your website and many more.
The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.)
Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword.
Juggernaut. Facebook, together with Instagram, which it acquired in 2012, dwarfs the nearest competitor in the social media space, YouTube. When it comes to social media marketing, Facebook and Instagram are the two most important players on the market these days.
It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees:
You have a professional website that looks attractive, your pages load quickly, and you’re a master storyteller. Yet you’re still struggling to get your casual website visitors to make a purchase or contact you for a quote.
Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of people rate the quality of product images to be “very important,” more than product information, detailed descriptions or even reviews!
As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop a strong and influential brand.