22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results.

For marketers who use Twitter, video ads are still one of the brightest features to employ to get the word out about products and services. Since their introduction in 2012 in the form of Twitter cards, video ads have been quite important to businesses that prefer outreach using audio and visual…

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR?

We all know the usual ways to increase traffic to a website: search engine optimization, pay-per-click advertising, social media sharing, content marketing, and so on.

Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic/SEO traffic pie, you need to be creating new content on a daily basis.

Are you looking for landing page examples? The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach.

It’s 2017 and the robots are here. But artificial intelligence (AI) is nothing to be feared. In fact, AI will help boost your sales, increase conversions, and ensure that your business thrives and stays relevant in an ever-changing world.

HubSpot needs no introduction. It provides marketers a hassle-free interface to reach out to their audience and nurture them through various stages of the conversion funnel.

Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a faraway country, or maybe it was a funny picture of a cat wearing a bow tie.