Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.”
Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche.
Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement.
Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it.
SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships.
Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.
“But you can’t put links in your Instagram posts. How are you supposed to drive any sales at all?”
Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel.
A call to action (abbreviated “CTA”) is the desired action a user or visitor is supposed to take at a certain stage of the conversion funnel.
