You’ve heard your friends and associates talking about using a heatmap tool to improve their website conversions and sales. Maybe you’ve even done a little research on the subject. But why exactly do you need a heatmap tool? And what does it do? You have questions. I have answers. Here’s…

Do you know what a heat map is – and what it is good for? Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically, anywhere there’s data to display. They’re increasingly popular in scientific disciplines where large volumes of data have to…

Everyone loves a good intrigue. We like to think there’s a hidden agenda behind everything that inconveniences us in some way. That’s certainly how many SEO professionals see the way that Google controls site owners’ access to information. Case in point: the Google Analytics Not Provided Keywords debate, raging since…

You may have noticed that some of your  Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up on major differences after a redesign, or found some unexplainable information within a report, there are many things that can indicate issues with your data.…

How do you know your content marketing is effective? It’s not a rhetorical question, though it may seem like it. While it’s difficult to measure the success and return on investment of content purely quantitatively, you can absolutely use digital analytics to get some directional insights as well as insights…

You know you should be using KPI to measuree your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s working, what’s not, and how you can improve your site for even better results. But platforms like Google Analytics give you access to more data…

Do you want to learn about the best web analytics tools? There are several free options available of which the king is Google Analytics. There is no reason not to use it. And then there’s Crazy Egg, which offers deeper insight with rich visual analytics and heatmaps. See how to…

It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one.

Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all?