Your best customers don’t just buy one product or use your service once. They come back again and again for more. Customer retention increases your customers’ lifetime value and boosts your revenue. It also helps you build amazing relationships with your customers. You aren’t just another website or store. They…

Have you ever faced down a giant table or spreadsheet of data and thought, “I have no idea what to do with this”? As marketers we’ve all probably had those deer-in-the-headlights moments once or twice, where we’ve floundered to figure out what the hell we’re looking at. Crazy Egg was…

Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before completing the checkout process. Fortunately, you can calculate and improve your ecommerce abandonment rate. The first step is to figure out why abandonment happens. In…

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics, you can drill down to the basics and get to know what works with your audience — and what doesn’t. While many site tracking tools…

You’ve heard your friends and associates talking about using a heatmap tool to improve their website conversions and sales. Maybe you’ve even done a little research on the subject. But why exactly do you need a heatmap tool? And what does it do? You have questions. I have answers. Here’s…

Do you know what a heat map is – and what it is good for? Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically, anywhere there’s data to display. They’re increasingly popular in scientific disciplines where large volumes of data have to…

Everyone loves a good intrigue. We like to think there’s a hidden agenda behind everything that inconveniences us in some way. That’s certainly how many SEO professionals see the way that Google controls site owners’ access to information. Case in point: the Google Analytics Not Provided Keywords debate, raging since…

You may have noticed that some of your  Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up on major differences after a redesign, or found some unexplainable information within a report, there are many things that can indicate issues with your data.…

How do you know your content marketing is effective? It’s not a rhetorical question, though it may seem like it. While it’s difficult to measure the success and return on investment of content purely quantitatively, you can absolutely use digital analytics to get some directional insights as well as insights…