Everyone loves a good intrigue. We like to think there’s a hidden agenda behind everything that inconveniences us in some way. That’s certainly how many SEO professionals see the way that Google controls site owners’ access to information. Case in point: the ‘Not Provided’ debate, raging since 2013. For the…

You may have noticed that some of your  Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up on major differences after a redesign, or found some unexplainable information within a report, there are many things that can indicate issues with your data.…

How do you know your content marketing is effective? It’s not a rhetorical question, though it may seem like it. While it’s difficult to measure the success and return on investment of content purely quantitatively, you can absolutely use digital analytics to get some directional insights as well as insights…

You know you should be using KPI to measuree your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s working, what’s not, and how you can improve your site for even better results. But platforms like Google Analytics give you access to more data…

Do you want to learn about the best web analytics tools? There are several free options available of which the king is Google Analytics. There is no reason not to use it. And then there’s Crazy Egg, which offers deeper insight with rich visual analytics and heatmaps. See how to…

It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one.

Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all?

Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and ultimately maximize conversions.

Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining to high-level team members what website issues you may be facing and what parts of your site may need improvement. However, when you really want…