Are you experiencing a high bounce rate? If so, you’re not alone.Many digital marketers face this same problem, which usually occurs because the … [Read more...]
“Analytics”
Supercharge That Holiday Campaign Part 2: Custom Variables
The holidays are upon us yet again, which means you’re likely coming up on the final stages of extensive social, search, email and paid campaigns to … [Read more...]
What is a Sales Funnel, Examples and How to Create One (Guide)
Your sales funnel exists whether you know it or not. If you’re aware of the funnel, however, you have much more influence over it.What matters … [Read more...]
Master These Different Types of Testing to Make Your Website an Audience Favorite
With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That … [Read more...]
The Practical Guide to Analyzing and Optimizing Your Blog
Google Analytics can be an intimidating tool to many marketers. It contains tons of information about your website visitors, but unlocking insights … [Read more...]
Customers, Come Back! Learn How to Use Customer Retention to Your Advantage
Your best customers don’t just buy one product or use your service once. They come back again and again for more. Customer retention increases your … [Read more...]
Suffering From Analysis Paralysis? You Should See An Optimization Specialist
Have you ever faced down a giant table or spreadsheet of data and thought, “I have no idea what to do with this”? As marketers we’ve all probably … [Read more...]
How to Calculate and Improve Your Ecommerce Abandonment Rate
Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to … [Read more...]
How to Use a Website Click Tracking Tool to Improve the User Experience
When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture … [Read more...]
What Is the Best Heatmap Tool and How to Use It to Get Better Results
You’ve heard your friends and associates talking about using a heatmap tool to improve their website conversions and sales. Maybe you’ve even done a … [Read more...]
