The holidays are upon us yet again, which means you’re likely coming up on the final stages of extensive social, search, email and paid campaigns to drive traffic in. This two-part blog series is about a problem we see often with respect to email marketing campaigns: the gap in analytics…

Your sales funnel exists whether you know it or not. If you’re aware of the funnel, however, you have much more influence over it. What matters most when it comes to your sales funnel? Website optimization. Each of the sales funnel stages has an impact on consumer behavior, and you…

With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That may sound harsh, but it’s kind of true. No matter if you’re a consultant, small business, or an agency charged with crafting websites for clients, you…

Google Analytics can be an intimidating tool to many marketers. It contains tons of information about your website visitors, but unlocking insights and coming up with action items is often a challenge when you’re faced with so much data. To avoid data paralysis, we recommend using Google Analytics to uncover…

Your best customers don’t just buy one product or use your service once. They come back again and again for more. Customer retention increases your customers’ lifetime value and boosts your revenue. It also helps you build amazing relationships with your customers. You aren’t just another website or store. They…

Have you ever faced down a giant table or spreadsheet of data and thought, “I have no idea what to do with this”? As marketers we’ve all probably had those deer-in-the-headlights moments once or twice, where we’ve floundered to figure out what the hell we’re looking at. Crazy Egg was…

Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before completing the checkout process. Fortunately, you can calculate and improve your ecommerce abandonment rate. The first step is to figure out why abandonment happens. In…

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics, you can drill down to the basics and get to know what works with your audience — and what doesn’t. While many site tracking tools…

You’ve heard your friends and associates talking about using a heatmap tool to improve their website conversions and sales. Maybe you’ve even done a little research on the subject. But why exactly do you need a heatmap tool? And what does it do? You have questions. I have answers. Here’s…