The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her … [Read more...]
“Analytics”
Visitor Recordings Part One: Seeing Value And Overcoming Obstacles
Heatmaps have been our signature product since 2005. But we’ve grown quite a bit since then, and you may be surprised to learn about the full range of … [Read more...]
High Bounce Rate? Here are the Reasons & What You Should Do
Are you experiencing a high bounce rate? If so, you’re not alone.Many digital marketers face this same problem, which usually occurs because the … [Read more...]
Supercharge That Holiday Campaign Part 2: Custom Variables
The holidays are upon us yet again, which means you’re likely coming up on the final stages of extensive social, search, email and paid campaigns to … [Read more...]
What is a Sales Funnel, Examples and How to Create One (Guide)
Your sales funnel exists whether you know it or not. If you’re aware of the funnel, however, you have much more influence over it.What matters … [Read more...]
Master These Different Types of Testing to Make Your Website an Audience Favorite
With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That … [Read more...]
The Practical Guide to Analyzing and Optimizing Your Blog
Google Analytics can be an intimidating tool to many marketers. It contains tons of information about your website visitors, but unlocking insights … [Read more...]
Customers, Come Back! Learn How to Use Customer Retention to Your Advantage
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, … [Read more...]
Suffering From Analysis Paralysis? You Should See An Optimization Specialist
Have you ever faced down a giant table or spreadsheet of data and thought, “I have no idea what to do with this”? As marketers we’ve all probably … [Read more...]
How to Calculate and Improve Your Ecommerce Abandonment Rate
Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to … [Read more...]
