Google Analytics Heatmap: What Happened to It and What to Use Instead
Google Analytics doesn’t have a heatmap feature. It never had. Google used to have a Chrome extension that allowed you to create a simple click
Analytics
Bounce Rate vs Exit Rate: What Each One Tells You [And How to Fix Them]
Bounce rate and exit rate are two metrics that measure the percentage of users who leave your website: Bounce rate from the first page they
Amplitude vs. Google Analytics: Each Tool’s True Strengths
Both Amplitude and Google Analytics can help your team figure out exactly how people interact with your website and digital products. But Amplitude focuses heavily
Segment vs. Mixpanel: Each Product’s True Strengths
Segment and Mixpanel can both help you understand your web visitors and the actions they take on your site. But which tool is best? It
Kissmetrics vs. Mixpanel: Each Product’s True Strengths
Finding the best behavior tracking tool for your mobile app or website (or both) is an investment, and it’s important to make sure you pick
The 4 Best UXCam Alternatives That We Recommend
Need an alternative to UXCam for your web and mobile behavior analytics? We’ve got four excellent UXCam alternatives, including Crazy Egg, Fullstory, Smartlook, and Mouseflow.
PostHog vs. Mixpanel: Each Product’s True Strengths
Not sure which tool to pick between PostHog and Mixpanel? PostHog is best for teams that need tight control over their data and don’t mind
Optimizely vs. VWO: Each Product’s True Strengths
Wondering which behavior analytics tool to choose between Optimizely and VWO? Optimizely is ideal for deep and complex experimentation needs, but VWO is much easier