Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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It’s much easier to start your website optimization journey from a visual perspective than a strictly numerical one.
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Free 30-day TrialThe Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and…
How The Pros Know The Exact Number of Clicks on Their Links and CTAs
Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining…
Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only
Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and…
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return…
How to Install JavaScript Snippets and Website Codes Into Your Website
There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections…
Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth
Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.
How to Setup Google AMP Webpages with Google Analytics Tracking
If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of…
How to Optimize User Experience & Conversion Paths in Google Analytics
If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The…
4 Simple Indicators of User Behavior That Will Help You Improve Your Website
When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she can…
The Easy as Pie Guide to Installing Google Tag Manager
I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of…
8 Ultimate Google Analytics Enhancements For Growing An Online Startup
In this article, I will present 8 of the most useful Google Analytics enhancements that will give you the ability to collect and interpret data…
Using Google Analytics to Understand Your Social and Mobile Audience
Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics;…
Web Analytics: The Secret Ingredient in Lead Scoring
Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that…
Researching User Intent: How to Learn What Users Really Want
If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user…
7 Underused Tactics For Split Testing Ninjas
Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between…
Analytics Update: Do You Need a Second Analytics Package?
The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most…
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