Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could … [Read more...]
“Analytics”
The Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, … [Read more...]
How The Pros Know The Exact Number of Clicks on Their Links and CTAs
https://youtu.be/_N6eUVwA8qg Heatmaps are great at quickly letting you know what areas of a webpage are getting the most "click action". They're … [Read more...]
Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only
Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and … [Read more...]
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the … [Read more...]
How to Install JavaScript Snippets and Website Codes Into Your Website
There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections … [Read more...]
Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth
Being data-driven is good. Unless, of course, all that data driving your decisions is wrong. … [Read more...]
How to Setup Google AMP Webpages with Google Analytics Tracking
If you have been following Google's changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of strong … [Read more...]
How to Optimize User Experience & Conversion Paths in Google Analytics
If you've been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can … [Read more...]
4 Simple Indicators of User Behavior That Will Help You Improve Your Website
When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she … [Read more...]