How do you know your content marketing is effective?It’s not a rhetorical question, though it may seem like it.While it’s difficult to measure … [Read more...]
“Analytics”
The Best Website KPI’s For Three Different Website Types
You know you should be using KPI to measure your digital marketing efforts.Monitoring and analyzing your data can help you gain insight into what’s … [Read more...]
The Best Web Analytics Tools to Grow Your Business
Do you want to learn about the best web analytics tools? There are several free options available of which the king is Google Analytics. There is no … [Read more...]
How to Avoid Web Analytics “Analysis Paralysis” and Spend More Time Making Optimization Wins
https://youtu.be/6grhFHEk6PI It's much easier to start your website optimization journey from a visual perspective than a … [Read more...]
A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work
Our traffic bounces all over the place.We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could … [Read more...]
The Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, … [Read more...]
How The Pros Know The Exact Number of Clicks on Their Links and CTAs
https://youtu.be/_N6eUVwA8qgHeatmaps are great at quickly letting you know what areas of a webpage are getting the most "click action". They're … [Read more...]
Find Your Call-To-Acton Sweet Spot With Scrollmap
Don’t know exactly where to put your CTA?Should it go up top? Or at the bottom?Is my web page too long?With Scrollmap not only can you … [Read more...]
Follow the Trail of Profits Hiding in Your Website with Crazy Egg’s Confetti Report
Confetti is a compelling report that shows you in high definition where individual clicks are happening on your web pages with colored-coded dots. … [Read more...]
Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only
Google Analytics is one of the best platforms for tracking almost any metric you can think of.And it’s completely free. That’s why marketers and … [Read more...]
