Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it.
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return on campaign activity spend.
There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections with your customers.
Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.
Today we are releasing our newest feature – Recordings. And as the name suggests, Crazy Egg users can now view video recordings of their website visitors’ sessions. Just to be clear, Recordings doesn’t record visitors through their computer cameras :). We record their screen activity as they navigate and use…
The one piece of information about your website that matters most is: how do your users interact with it? It’s easy to find out what they think about it: you can just ask them. But it’s very hard to find out how real users go about navigating your website.
If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of strong reasons to support that.
If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017.
The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited your website.
