If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017.

The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited your website.

Marketing campaigns live and die by data. Without data, there’s no way to easily determine the health of a campaign. As a marketer, the more data you have at your disposal, and the easier it is to manage data, the easier your job is. Unfortunately, the more tracking and optimization…

I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data.

These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s…

When you’re a bootstrapped startup, moving fast and being efficient with your limited resources is your way of life – it can often seem like delay equals death, with very little room for error.

When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she can see and experience. Her behavior on your website depends upon the impressions she gets. If your website is intuitive enough, she’ll continue browsing from page…

If you’re involved with conversion rate optimization, you’re probably familiar with the term “A/B testing.” This is basically a test to compare the performance of two versions (A and B) of a web page. A/B testing is a highly effective method used by marketers to increase website conversion rates.

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of different types of code on a site in order to track the metrics you need. Before GTM, putting tracking code on your site was a…