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  • “Analytics”

    A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work

    November 14, 2017 by Lars Lofgren

    Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could … [Read more...]

    Filed Under: Analytics

    The Six Most Misunderstood Metrics in Google Analytics

    October 25, 2017 by Today's Eggspert

    Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, … [Read more...]

    Filed Under: Analytics

    How The Pros Know The Exact Number of Clicks on Their Links and CTAs

    September 26, 2017 by Amee

    https://youtu.be/_N6eUVwA8qg Heatmaps are great at quickly letting you know what areas of a webpage are getting the most "click action". They're … [Read more...]

    Filed Under: Analytics

    Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only

    August 7, 2017 by Daniel Threlfall

    google analytics 12 metrics

    Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and … [Read more...]

    Filed Under: Analytics

    Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports

    July 5, 2017 by Today's Eggspert

    cohort analysis report

    There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the … [Read more...]

    Filed Under: Analytics

    How to Install JavaScript Snippets and Website Codes Into Your Website

    June 14, 2017 by Amee

    installing website code

    There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections … [Read more...]

    Filed Under: Analytics

    Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth

    May 22, 2017 by Today's Eggspert

    trust the lies

    Being data-driven is good. Unless, of course, all that data driving your decisions is wrong. … [Read more...]

    Filed Under: Analytics

    How to Setup Google AMP Webpages with Google Analytics Tracking

    March 29, 2017 by Today's Eggspert

    Google Amp and Analytics

    If you have been following Google's changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of strong … [Read more...]

    Filed Under: Analytics

    How to Optimize User Experience & Conversion Paths in Google Analytics

    February 23, 2017 by Today's Eggspert

    If you've been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can … [Read more...]

    Filed Under: Analytics

    4 Simple Indicators of User Behavior That Will Help You Improve Your Website

    July 26, 2016 by Today's Eggspert

    school of fish

    When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she … [Read more...]

    Filed Under: Analytics

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