Landing Page Copy that Always Converts + 5 Secret Tricks
A compelling landing page copy will draw more eyeballs to your website, improve your brand’s reputation, and attract more visitors through word-of-mouth marketing or organic…
The 7 Best Hello Bar Alternatives That I Recommend
Looking for the best Hello Bar alternatives to build popups, banners, and opt-in messages on your website? You’ve come to the right place. In this
Scarcity and Urgency: The Psychology and Differences
Scarcity and urgency are powerful psychological triggers that, when used correctly, can boost your sales and make your business more profitable in the long run.
5 Ways Google Analytics Is Inaccurate (+ How to Improve Data Quality)
The July 1st, 2024, sunsetting of Universal Analytics (UA)—colloquially known as Google Analytics 3 (GA3)—introduced all sorts of data discrepancies and migration issues for users
Long Copy vs Short Copy: When To Use Each
As a rule of thumb, use short copy when you have a limited window of opportunity to nudge a customer toward an action, as is
7 Best Heatmap Tools (The Best of the Best)
A heatmap (sometimes referred to as a heat map) is a tool, app, or platform that records how visitors interact with your site, converting the
7 Best A/B Testing Tools (The Best of the Best)
An A/B testing tool compares two versions of a website, app, or page to determine the best-performing version of all tested variants. It’s usually done
HTML vs XML Sitemap: Which Should You Use?
An XML sitemap is a file that contains information about your website’s most important URLs and how they link to one another. It helps Google