HTML vs XML Sitemap: Which Should You Use?
An XML sitemap is a file that contains information about your website’s most important URLs and how they link to one another. It helps Google…
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing
21 Copywriting Tips To Go From Good to Great
What readers in the past often referred to as good copy, today is just not good enough anymore. To really stand out, your copy needs
AIDA Copywriting Formula: How to Apply it +Real Examples
The AIDA formula is the oldest and most popular copywriting model used to convert prospects into paying customers. It has been used int every type
The 21 Best Copywriting Articles Every Pro Needs to Read
Effective copywriting articles teach you three critical things: how to problem-solve existing issues, how to approach novel setbacks, and how to adapt your copy in
The 7 Copywriting Research Methods Used by the Pros
Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research
7 Free Keyword Research Tools (The Best of the Best)
A free keyword research tool is a platform, app, or website that allows you to search competitive keywords for free. Keywords (also known as search