Direct Response Copywriting: Classic Examples + Tips
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can…
How to Write World-Class Headlines Every Time
Out of all the elements on a web page or a featured ad, headlines are the ONLY element that ALL USERS will read. They serve
7 Steps to Become a Better, Top Tier Copywriter
A world-class copywriter can instantly tap into a target audience’s frame of mind, pull at their emotions, bring them on a journey, and inspire many
How I Use Website Sitemaps as a 15-year SEO Professional
A sitemap is an outline of your website that provides key information about your files, including the structure of your URLs, their crawling priority, and
How to Set Up A/B Testing in Google Analytics 4 (GA4)
With the sunsetting of Universal Analytics (UA) and the promotion of its successor Google Analytics 4 (GA4) back in July 2023, A/B testing took a
How to Use the PAS Framework Without Being Cringy
PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and