You don’t know what you don’t know, and this adage goes doubly when it comes to website optimization. With all the planning in the world, you never know how your audience will respond or if they’ll take the actions you want them to take. While you know your product, software,…

When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action,…

We live in a fast-paced world. People want things as quickly as possible — and they’re unhappy when something takes too long. Website speed optimization takes away one barrier between you and your audience. Think about the last time you encountered a slow-loading website. You might have closed out the…

Leonardo da Vinci said, “Simplicity is the ultimate form of sophistication.” Whatever I’m designing, that is my mantra. It’s also one of the basic requirements for effective UI design. In order to attract, convert and retain, user interface must satisfy three criteria: It should be engaging, beautiful and elicit an…

Google’s mobile first index has created quite an upheaval in the marketing world — and for good reason. Marketers want to know how Google’s algorithm will change SERP (search engine results page) rankings. The mobile first index means that Google will consider mobile friendly websites first when deciding how to…

Remind me: How many chances do you get to make a good impression? Oh, that’s right. One. Just one. If you don’t have the best homepage possible, that first impression you lose that first impression forever. Will the visitor come back? Maybe. But you’re playing with fire. There aren’t any…

I’ve written a lot about user experience over the years: how to improve user experience, when to implement it, and how to test for it. There’s a reason I cover it so widely. It touches every aspect of your business, from SEO to customer service. If you owned a brick-and-mortar…

You probably already know that live chat software can increase conversion rates when used correctly. But if you’re not yet convinced, just take a look at the following statistics: 29% of consumers have told friends or colleagues about a positive live chat experience 38% of consumers are more likely to buy from a company…

Think that speeding up your website isn’t important? Think again. A one-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions A few extra seconds could have a huge impact on your ability to engage visitors and make sales. This means…