In qualitative research, data triangulation means approaching a question from multiple perspectives.  It involves using more than one data source or method to investigate a…

Qualitative data collection methods are the different ways to gather descriptive, non-numerical data for your research.  Popular examples of qualitative data collection methods include surveys,…

dscout is a great tool for doing qualitative user research, like live interviews or diary studies. But it isn’t the best choice for everyone.  If…

Figuring out the most effective ways to improve the user experience can be hard. There is tons of information out there, and it gets overwhelming…

Nominal data is descriptive information wherein rank and order don’t matter. Still confused? It helps to contrast nominal data with the other three main types…

If you Google user experience the definition you’ll find is “the overall experience of a person using a product like a website or computer application,…

Qualitative data presents information using descriptive language, images, and videos instead of numbers. To help make sense of this type of data—as opposed to quantitative…

Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product.  With these tools, user…

Qualitative data analysis is the work of organizing and interpreting descriptive data. Interview recordings, open-ended survey responses, and focus group observations all yield descriptive—qualitative—information. This…

UX research tools help designers, product managers, and other teams understand users and how they interact with a company’s products and services. The tools provide…

Qualitative data is information you can describe with words rather than numbers.  Quantitative data is information represented in a measurable way using numbers.  One type…

It seems like every other company is bragging about their AI-enhanced user experiences. Consumers and the UX professionals responsible for designing great user experiences are…

UX metrics help identify where users struggle when using an app or website and where they are successful. The data collected helps designers, developers, and…

Ease of use is a common expectation for a site to be considered well designed. Over the past few years, we have been used to…