The Apple Standard: 6 Guiding Principles for a Better Web Experience
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but…
User Experience
How To Design Mental Models That Create a Superior User Experience
“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).”
