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Leanne Byrom is a Freelance User Experience Practitioner and Lead UX at Phosphor Digital with a focus on the role of digital in the end-to-end customer experience. Consulting with large and small companies alike in building best of breed online experiences.

6 Ways To Optimize Your eCommerce Checkout

by Leanne Byrom

Unfortunately, most eCommerce websites don’t do checkout very well. I believe this is mainly because the website owners business objectives have been put before the needs and wants of the customer. There are many things one can do to ensure we focus on the customers needs and change our checkout…

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Show Me My Heatmap

Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan

@MrMikeHalligan