The average conversion rate for a Facebook Ad is 9.1 percent. Website conversion rates, though, lag at an average of just 2.35 percent. The data varies by industry. On Facebook, for instance, fitness ads top the charts at nearly 15 percent. You might be surprised to learn that B2B ads…

Admittedly, Conversion Rate Optimization is not the most sexy term in the marketing world – but if you’ve ever run an A/B test where the variant won by a landslide, or made a website design change that led to a significant increase in product purchases, you know firsthand how exciting…

In just the final quarter of 2017, consumers spent nearly $100 billion dollars in the retail e-commerce market alone. No wonder you want to learn how to increase online sales. You want a chunk of that $100 billion pie. U.S. e-commerce sales aren’t stagnant, either. They continue to grow year…

Fewer than 25 percent of businesses express satisfaction with their conversion rates. That’s pretty depressing. Conversion rate optimization (CRO) doesn’t improve your conversion rates overnight, but it sets you up for success. Part of CRO involves optimizing your calls to action for conversions. How is the best call to action…

What if you could boost email signups by 1,375 percent (or more)? And what if I told you that the secret to those kinds of results lies in something as simple as an exit popup? Craft blogger Nikki McGonigal used to just have an email signup form in her website’s…

For a long time, responsive design dominated the web as the format of choice for business and personal sites. Now, however, mobile optimization has begun to gain credence as a potentially preferable strategy. I’ve talked about responsive design many times before, including in this video. It’s definitely still relevant. However,…

SEO tracking is essential for evaluating your site’s success. After all, If you’re going to invest the time and budget it takes to create and maintain an SEO plan, you want to be sure that your investment is worth the results. But if you’ve never attempted to measure your results,…

One of the most important parts of any digital marketing strategy is earning SEO backlinks. That’s because Google’s top priority is to deliver high-quality information to their users. So when they rank results, each site’s level of authority plays a major role. But earning that authority isn’t as simple as…

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is unique. That’s probably why you’re reading this article. You want to know the best place to start. Then, you can…