If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just…
Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing I would like to add to this recipe is documentation.
22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results.
For marketers who use Twitter, video ads are still one of the brightest features to employ to get the word out about products and services. Since their introduction in 2012 in the form of Twitter cards, video ads have been quite important to businesses that prefer outreach using audio and visual…
Webinars are one of the most popular tools used by marketers for lead generation. Not only are they great for generating demand but they’re also a less pushy way of nurturing cold leads.
In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR?
Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand.
Today’s infographic is about generating leads with social media. However, I want to quickly look at using social media for prospecting and outreach because, for certain businesses, this can be an amazing method of lead generation.
We all know the usual ways to increase traffic to a website: search engine optimization, pay-per-click advertising, social media sharing, content marketing, and so on.