There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute more heavily to conversions than most entrepreneurs think. Think about how people used to — and still do, in some cases — browse magazine racks.…

With Black Friday coming up you’re probably right in the middle of an email marketing campaign with big ambitions. If you’re using an email marketing solution or an ESP, they’re giving you great analytics on how your emails are performing with your audience. You’re seeing sends and opens, clicks and…

Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoe can’t attract search…

The holidays are a bad time for a lot of things. From traveling to saving money to making sure you don’t eat your weight in gingerbread, it’s hard to enter the new year unscathed. Even in the marketing world, the holidays are probably the most stressful time of the year.…

When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action,…

Since I started working at my first-ever remote gig here at Crazy Egg, I’ve been posting fun photos on social media of all the spots I’ve been working from. I wasn’t too surprised when a Twitter friend reached out a few weeks ago and asked me via direct message to…

Are you tempted to buy an email list? It sounds easy, right? You just purchase email addresses and start sending people marketing emails. A shortcut, if you will. But there’s always a problem with shortcuts. The time you save by not building your email list organically harms your bottom line,…

Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find the most success online. When it comes to layout, one that works well is more than just “pretty” or easy to use. The average visitor…

Hard as it is to believe, we’ve reached the tail end of 2018! With the change in temperature and the excitement of the holidays ahead of us, we also have some great new Recordings and Snapshots features to share with the website optimization community – and a sneak peek at…