Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoe can’t attract search…

The holidays are a bad time for a lot of things. From traveling to saving money to making sure you don’t eat your weight in gingerbread, it’s hard to enter the new year unscathed. Even in the marketing world, the holidays are probably the most stressful time of the year.…

When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action,…

Since I started working at my first-ever remote gig here at Crazy Egg, I’ve been posting fun photos on social media of all the spots I’ve been working from. I wasn’t too surprised when a Twitter friend reached out a few weeks ago and asked me via direct message to…

Are you tempted to buy an email list? It sounds easy, right? You just purchase email addresses and start sending people marketing emails. A shortcut, if you will. But there’s always a problem with shortcuts. The time you save by not building your email list organically harms your bottom line,…

Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find the most success online. When it comes to layout, one that works well is more than just “pretty” or easy to use. The average visitor…

Hard as it is to believe, we’ve reached the tail end of 2018! With the change in temperature and the excitement of the holidays ahead of us, we also have some great new Recordings and Snapshots features to share with the website optimization community – and a sneak peek at…

Your sales funnel exists whether you know it or not. If you’re aware of the funnel, however, you have much more influence over it. What matters most when it comes to your sales funnel? Website optimization. Each of the sales funnel stages has an impact on consumer behavior, and you…

Landing page A/B testing is essential if you want conversions. It’s the only way to know whether your current landing page is the best you can do. Too many businesses create landing pages and forget about them. They make assumptions about what will trigger audience response. And too often, they’re…