Before you can convert free users into paying customers, there’s one unspoken rule. You need do whatever it takes to help your users become badass in your product. Then you can optimize for conversions to your heart’s content, but please don’t skip the first step. For instance, if you were…

Mike Loveridge is the Head of Conversion Rate Optimization at TSheets by QuickBooks, the world’s top-rated time tracking and scheduling software. In January of this year TSheets was acquired by Intuit, the #1 financial services company for helping small businesses scale, offering industry-leading tools like QuickBooks, TurboTax and Mint. The…

What does it mean to hack growth? Growth hacking has become a buzzword in marketing circles, but many still don’t know what growth hacking is or why it works. If you fall into that camp, don’t worry. You’re not alone. Plus, I’m going to eliminate your confusion today. I’m a…

In 2017, Gartner found that CRMs had overtaken database management systems as the largest software market. This means that there is an increasing adoption of CRM systems among businesses. There are many businesses that implement CRM solutions with the belief that they will magically solve all of their problems. But…

Google Analytics can be an intimidating tool to many marketers. It contains tons of information about your website visitors, but unlocking insights and coming up with action items is often a challenge when you’re faced with so much data. To avoid data paralysis, we recommend using Google Analytics to uncover…

You can track metrics all day, but if you want to grow your business, there’s only one that really matters. Traffic, keyword trends, social followers, and email subscribers are all popular data points to monitor —but nothing is a better predictor of your sales than leads. The more you can…

A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation. For instance, last year, Jacob McMillen wrote about how Pronto used Crazy Egg to increase leads by 24 percent. That’s a big number. It’s not a full case study, but it…

Are you disappointed with your company’s search ranking? Have you tried a video strategy yet? Nobody can deny that video is the king of content: a billion hours of video are watched on YouTube every single day. And YouTube is the second-largest search engine. With numbers like that, it stands…

If you’re looking for landing page design inspiration, I have you covered with today’s post. I’m going to show you 23 landing page design examples that convert, then show you how to design one yourself. Why should you build a landing page — or lots of landing pages? Because they’re…