There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is that all of these different types of tests prove fundamental to any marketing plan’s success. The enemy of every marketer is the assumption. If you…

Running Google or Facebook Ads can help you generate more conversions and sales, but how do you make sure your landing page seals the deal? The ad contains the promise, but the landing page has to deliver. A great landing page won’t work if the ad creative fails to garner…

Ever found yourself figuring out Q1 goals and strategy for your team – midway through Q1? Well, the new year is fast approaching, and there’s no better time than now to start planning 2019 (before it begins!) That’s why I joined Drift’s upcoming virtual Unconference as a guest speaker; to…

You don’t know what you don’t know, and this adage goes doubly when it comes to website optimization. With all the planning in the world, you never know how your audience will respond or if they’ll take the actions you want them to take. While you know your product, software,…

The metric customer lifetime value (CLV) might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you how well you’re resonating with your audience, how much your customers like your products or services, and what you’re doing right — as well as…

Business owners are always looking for specific lead generation ideas for gyms, grocery stores, e-commerce sites, direct-to-consumer subscriptions, and more. In reality, though, most lead generation strategies work well for all types of businesses, especially when we’re talking about the B2C space. The challenge? Figuring out how those lead generation…

The ecommerce industry has been experiencing steady growth over the past few years. In fact, Statista predicts that global retail ecommerce revenue will amount to $4.88 trillion by 2021. So, in the coming years, we should expect to see continuing growth with more businesses joining the market. This, however, translates…

The holidays are upon us yet again, which means you’re likely coming up on the final stages of extensive social, search, email and paid campaigns to drive traffic in. This two-part blog series is about a problem we see often with respect to email marketing campaigns: the gap in analytics…

A lot has been said recently about remote work and globally distributed teams being the “future” of business, but the fact is that some people (and some companies) have already been doing it for a long time. We recently shared tips for handling the transition from an in-house career to an…