Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results.
As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox.
I find this infographic very fitting for 2017. I’m starting to get a lot of emails from companies that haven’t asked permission to email me.
Word association: Content marketing. You’re thinking ‘blog post,’ ‘infographic,’ maybe ‘video,’ ‘white paper.’ That kind of thing. Right? Not FAQs, 404 pages, About Us…
At this very moment, there are marketers out there achieving great things with the help of Facebook Advertising. However, there’s a good chance that a lot of these marketers aren’t taking full advantage of what Facebook Advertising actually has to offer.
Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics.
One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?”
Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins.
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.