As a basic concept in marketing, the sales funnel is all about making prospects aware of your brand at first touch, right through to the point where they take action – whether that means a purchase or a sign up to your service. Link retargeting can help you attract top…

Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed at the prospect of figuring out how to develop a content marketing strategy. What content should you produce? How often? And where should…

Do you have an effective homepage conversion optimization strategy? If not, you’re in good hands. We know a thing or two about homepage optimization here at Crazy Egg, so we thought we’d share some of our knowledge with you. While other pages on your site might draw clicks from search…

Before you can convert free users into paying customers, there’s one unspoken rule. You need do whatever it takes to help your users become badass in your product. Then you can optimize for conversions to your heart’s content, but please don’t skip the first step. For instance, if you were…

Mike Loveridge is the Head of Conversion Rate Optimization at TSheets by QuickBooks, the world’s top-rated time tracking and scheduling software. In January of this year TSheets was acquired by Intuit, the #1 financial services company for helping small businesses scale, offering industry-leading tools like QuickBooks, TurboTax and Mint. The…

What does it mean to hack growth? Growth hacking has become a buzzword in marketing circles, but many still don’t know what growth hacking is or why it works. If you fall into that camp, don’t worry. You’re not alone. Plus, I’m going to eliminate your confusion today. I’m a…

In 2017, Gartner found that CRMs had overtaken database management systems as the largest software market. This means that there is an increasing adoption of CRM systems among businesses. There are many businesses that implement CRM solutions with the belief that they will magically solve all of their problems. But…

Google Analytics can be an intimidating tool to many marketers. It contains tons of information about your website visitors, but unlocking insights and coming up with action items is often a challenge when you’re faced with so much data. To avoid data paralysis, we recommend using Google Analytics to uncover…

You can track metrics all day, but if you want to grow your business, there’s only one that really matters. Traffic, keyword trends, social followers, and email subscribers are all popular data points to monitor —but nothing is a better predictor of your sales than leads. The more you can…