User Experience Design or UX design is the process for improving the satisfaction of your website visitors by making your site more usable, accessible, and pleasurable to interact with. When you consider that nearly 80% of buyers will quickly bounce from a site if they don’t like what they find,…

What is a landing page? And why should you create one? Landing pages are essential elements of any online marketing campaign. They’re designed to funnel traffic toward a specific action, such as buying a product or signing up for your email list. Some businesses have dozens of landing pages. Others…

When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like something from a science test, marketers intent on boosting their digital results are increasingly turning to scientific methods to squeeze a little more juice from…

Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean UX design best practices help website visitors enjoy a more streamlined and memorable web experience. Similar to lean manufacturing, which is used by top brands…

There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is that all of these different types of tests prove fundamental to any marketing plan’s success. The enemy of every marketer is the assumption. If you…

Running Google or Facebook Ads can help you generate more conversions and sales, but how do you make sure your landing page seals the deal? The ad contains the promise, but the landing page has to deliver. A great landing page won’t work if the ad creative fails to garner…

Ever found yourself figuring out Q1 goals and strategy for your team – midway through Q1? Well, the new year is fast approaching, and there’s no better time than now to start planning 2019 (before it begins!) That’s why I joined Drift’s upcoming virtual Unconference as a guest speaker; to…

You don’t know what you don’t know, and this adage goes doubly when it comes to website optimization. With all the planning in the world, you never know how your audience will respond or if they’ll take the actions you want them to take. While you know your product, software,…

The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you how well you’re resonating with your audience, how much your customers like your products or services, and what you’re doing right — as well as…