CRO makes big promises. But the way people get to those 300% lifts in conversions is by being organized.

Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it.

SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships.

Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.

Today we are releasing our newest feature – Recordings. And as the name suggests, Crazy Egg users can now view video recordings of their website visitors’ sessions. Just to be clear, Recordings doesn’t record visitors through their computer cameras :). We record their screen activity as they navigate and use…

Here’s the most common problem I see when it comes to conversion rate optimization (CRO): Not putting enough energy into conducting the proper initial research into what to test.

Color can affect us in unexpected ways. It can: Change the way hot chocolate tastes. Alter our perception of time. Change our heart rate. Make us stronger and faster. Influence how trustworthy we think a person is.

I definitely don’t envy anyone that has to compete on Google Shopping. To be successful, it requires quite a bit of spreadsheet chops, constant adjusting and a deep understanding of your customer lifetime value.

Creating an effective color palette is a vital part of designing a website that works. But how do we get there?