16 Great Website Color Palettes to Increase Engagement (2018)

by David Zheng

Last updated on September 24th, 2018

website-color-palettes-introduction

Is the color scheme you’ve chosen for your website triggering a desired response? Do you find yourself overwhelmed by the number of potential website color palettes?

Everyone has favorite colors they tend to gravitate toward when it comes to their work or otherwise.

But a skilled designer understands the importance of evaluating a color scheme based on the brand, the meanings of the colors, and the products or services being promoted.

Good color choices take careful planning.

They can influence how a visitor interprets what they see as much as a site’s layout and typography — and, when done well, they can have a positive impact on each visitor’s evaluation of the brand as a whole.

In this article, we’ll take a look at why selecting the right colors for your site matters, as well as 23 different color palettes from real sites that are effective in grabbing visitors’ attention.

Why Is Your Color Scheme So Important?

Before we jump into the process of selecting a color scheme for your site, it’s important to understand exactly why your website color scheme matters so much.

After all, you might be thinking that it’s the content that really matters. And that’s not untrue.

People love content. They’re drawn to fresh voices and enticing information, but you have to capture their attention first. That’s where website color palettes come into play.

If you choose the right website color scheme, you get the opportunity to blow your visitors with your content. Here’s how:

1. Create brand recognition

Your site is essentially your company’s home online.

That means it needs to be an accurate representation of your brand. And beyond that, it needs to be memorable enough that users will return after their first visit.

After all, many of your visitors won’t be ready to make a purchase or other major conversion during their first visit — and they need to remember your company in order to come back and take those actions.

Fortunately, color increases brand recognition by 80%.

So, if your company already has an established color scheme, it’s essential to include this in your site’s design. This will make it much easier for visitors to immediately connect it with other places they’ve seen your brand.

Plus, if your color scheme is consistent across your entire site, they’ll know they’ve come to the right place when they return, regardless of the exact page they land on.

Beyond telling users who your company is, your web design also plays a major role in users’ snap judgments about your brand.

According to one Google study, users form their opinions on a website within 50 milliseconds.

And, not surprisingly, those opinions are primarily based on design.

In fact, according to one survey, 94 percent of respondents named web design among the primary drivers of website first impressions.

Of course, web design involves much more than just color.

But given that color is one of the most obvious elements on your site, and one of the only ones a user can discern within those initial 50 milliseconds, your palette can make or break a user’s assessment of your company.

2. Shape how visitors feel about your site

In another study on how consumers’ first impressions are formed, 90 percent of initial assessments are based on color alone.

To a certain extent, the reason for this is clear.

After all, color is one of the easiest aspects of a page to “understand.” It can be assessed almost instantaneously and doesn’t require visitors to evaluate copy or other messaging.

But it’s also important to consider the role that the psychology of color plays in these snap judgments.

Many companies take advantage of these connections, as illustrated by the logos in the following chart.

website-color-palettes-2-logos-in-the-following-chart

For example, brands that want to create a sense of creativity and imagination tend to incorporate purple into their imagery, while brands that want to establish a sense of balance and calm lean toward black and white.

This ties directly into the “personality” you want your brand to have.

In one study on brand personality, psychologist and Stanford professor Jennifer Aaker concluded that five core dimensions play a role in a brand’s personality:

website-color-palettes-brand-personality-study

Brands can sometimes mix traits, but for the most part, their “personality” is centered primarily on one. A company that sells camping gear, for example, would identify with “ruggedness,” while a fashion brand might aim for “sophistication.”

And as you can see in the logo chart above, color can play a major role in showing consumers what your brand’s personality is like.

Although most may not consciously realize that a company’s red logo is designed to create a feeling of excitement, it can still do exactly that.

And while each color can serve to create a specific feeling or reaction, certain colors are better choices than others for the majority of brands and websites.

For example, blue is often considered the safest choice. This is, in part, because it’s the most common “favorite” color among the majority of the population.

In fact, 57% of men and 35% of women say it’s their favorite color.

website-color-palettes-blue-favorite-color

So, if you want to appeal to a wide audience, this could be a great choice for your site. In fact, this might be why some of the most-visited sites today, like Facebook and Twitter, use it for their logos and branding.

It’s also worth noting that blue is also commonly associated with feelings of trust, authority, and reliability.

But that doesn’t mean it’s the best choice for every site. It all depends on the feeling you want to convey to your visitors.

For example, if your brand centers on health and wellness, green could be a better option for creating that association. And if you want to get your visitors excited and drive them to take action quickly, red could be more effective for helping you accomplish that goal.

So, as you select colors for your site, consider the emotional reactions they might drive in your visitors.

For example, if you’re trying to create a sense of tranquility for your yoga studio’s website, red might not be the best choice — and it’s best to know that before you invest serious money into your design.

3. Develop a sense of order

Aside from the emotional responses the individual colors you choose might evoke, it’s also necessary to consider the way the colors on your site interact with one another.

The best way to do that is by looking at a few basic principles of color theory.

website-color-palettes-3-color-theory

If you’ve ever taken an art class or looked at any design-related resources, you’ve probably seen something similar to the color wheel in the graphic above.

The most common concept illustrated within this wheel is the relationship between primary colors (red, yellow, and blue), and the secondary and tertiary colors that are formed by mixing them together.

But beyond that, this wheel can help you create color harmony or a visually pleasing arrangement of colors. A harmonious web design palette can help you establish a sense of balance and order.

There are three widely-accepted types of color schemes you can use to establish this type of harmony: analogous, monochromatic, and complementary.

An analogous color scheme is made up of colors that fall side-by-side on the color wheel. This is one of the most difficult palettes to do well since the colors can easily overpower one another.

That being said, analogous color schemes are also some of the most vibrant.

So, if you want to create a colorful, visually interesting site, you might do well with a palette similar to the following three examples:

website-color-palettes-3-example-1

A monochromatic color scheme falls on the opposite end of the spectrum from the previous type. As the name implies, it’s made up of one main color, but the intensity and lightness of the shades vary.

These palettes are some of the easiest to create and the “safest” to implement because varying shades of the same color rarely ever clash or feel too busy.

So if you’re going for a relatively simple look on your site, a monochromatic color scheme like these three could work well for your brand:

website-color-palettes-3-example-2

Finally, a complementary palette falls somewhere between analogous and monochromatic schemes in terms of variety.

It’s composed of colors that lie directly opposite of each other on the color wheel. So while it involves more colors, those colors naturally complement each other and won’t overwhelm visitors.

If you want to include some variety in your color scheme without making your site appear too busy, a complementary color scheme like one of these could be the perfect choice:

website-color-palettes-3-example-3

Of course, these three aren’t the only types of color schemes you can create. In fact, the best palette types vary based on who you ask.

A triadic color scheme is one of the main options.

website-color-palettes-triadic-color-scheme

This color scheme involves using three colors that are situated 120 degrees from one another on the color wheel. In the graphic above, those colors are orange, green, and purple.

As you select your colors, remember that the types listed above aren’t definitive rules. They can give you a general idea of the overall feel you want your site to have, but they’re by no means the only ways to create a palette that works for your brand.

Regardless of the type of palette you go with, you can use it to create a hierarchy of the most important content on each of your pages.

4. Make certain elements stand out

As I mentioned in the previous section, a defined color website palette can be helpful for signifying that certain elements are important.

You can maximize this impact by keeping the Isolation Effect in mind as you determine how to use your color scheme on your pages.

The general idea behind this psychological principle is that the more an item stands out, the more likely it is to be noticed and remembered.

Make sure that the colors you choose give you the ability to make certain calls to action stand out on your pages without clashing with the rest of your design.

This approach is in line with most consumers’ preferences, too.

In two studies, Aesthetic Response to Color Combinations and Consumer Preferences for Color Combinations, researchers found that while consumers prefer color combinations with similar shades, they also favor palettes with a highly contrasting accent color.

The first study showed that “pair preference and harmony both increase as hue similarity increases.” But, “although pairs with highly contrastive hues are generally judged to be neither preferable nor harmonious, figural color preference ratings increase as hue contrast with the background increases.”

In the second study, researchers found that, “people generally like to combine colors that are relatively close or exactly match, with the exception that some people highlight one signature product component by using contrastive color.”

So although your accent color should have a strong contrast, it’s okay — and even preferable — if the rest of your palette is made up of relatively similar shades.

This means that creating web design palettes that include one strong, attention-grabbing accent color is not only effective for isolating certain elements but is also a great way to create a combination that many of your visitors will like.

5. Simplify design-related decisions

When it comes to running a website or a business (or both!), it’s always a good idea to look for ways to simplify basic processes.

After all, the less time you spend on basic tasks, the more time you’ll have to spend on processes and decisions that have a bigger impact on your success.

And establishing web design palettes is a great way to cut down on the time it takes to create new pages. When you have an established color scheme, you make basic design choices much easier, both for yourself and for your designers and developers.

This is especially true if you take the time to document your palette in an easy-to-use way like this business did:

website-color-palettes-simplify-design-decisions

When you create a user-friendly document of your palette, you manufacture an at-a-glance resource with all of the possible options for each element.

This way, if you (or your designers) are having trouble determining which color to use for a CTA button, you can simply reference the document for a complete list of your options.

So instead of racking your brain for all of the various possibilities, you can choose from a pre-set list of colors. And once you select a few to use or test, all of the HEX and RGB codes are already right in front of you.

How many colors should you incorporate?

It all depends on the complexity of your design and the types of color combinations. For instance, if you’re using a monochromatic web design palette, you might need seven or even more shades of that color to capture enough variety on the screen.

You’ll want to specify colors for specific parts of your site, such as text, backgrounds, links, link hover colors, CTA buttons, and headings.

How to Choose a Website Color Scheme

If you’re not sure about choosing the best web design color palettes, check out this video I created. It walks you through practical tips for choosing a website color scheme.

https://www.youtube.com/watch?v=eXhZJI9Iy5c

Ideally, website color palettes reflect a business’s values, beliefs, and purpose. Loud colors can indicate a less formal atmosphere and more excitement, while subdued colors lend a more sophisticated or formal note to the business.

But that’s not always easy to translate when you’re staring at thousands of potential color combinations. Let’s look at 23 great website color palettes that can help you increase engagement.

16 Great Website Color Palettes To Increase Engagement (2018)

The following sites use various website color palettes to great effect. They’re carefully chosen for the emotions they evoke and the feelings they convey.

1. Mea Cuppa

website-color-palettes-mea-cuppa

The Mea Cuppa website uses an eye-pleasing color palette that incorporates a couple of jewel tones (ruby and emerald) for maximum vivacity, but otherwise relies on a neutral, monochromatic palette of browns and greys.

website-color-palettes-mea-cuppa-palette

The web design palette evokes a coffee shop feel and is reflected in the site’s hero image, which creates cohesion.

2. The Big Top

website-color-palettes-the-bigtop

BigTop is a community that specializes in helping startups network. The site uses an unusual but extremely attention-grabbing combination of jewel tones that range from purple and blue to bright orange and yellow.

website-color-palettes-the-bigtop-palette

The primary colors are all cool colors, which makes the warmer colors pop. You’ll notice in the homepage screenshot that the orange and yellow CTA grabs your attention before anything else.

3. Tori’s Eye

website-color-palettes-toris-eyes

Our third example comes from Twitter visualization tool Tori’s Eye. This is a great example of a mostly monochromatic color scheme. Here, we see the effects of a simple yet powerful color palette centered around shades of green.

website-color-palettes-toris-eyes-palette

This color scheme is often easy to pull off, as one shade of a color will almost always work with another shade of the same color.

4. BarkBox

website-color-palettes-barkbox

The dominant pink color on the BarkBox homepage is repeated throughout the site in different shades. It contrasts beautifully with the blue color that’s used in the logos and CTAs throughout the site.

website-color-palettes-barkbox-palette

Using complementary colors to draw visitors’ attention where you want it can help improve any website color palette.

5. Cheese Survival Kit

website-color-palettes-cheese-survival-kit

Red is an extremely popular color for a website color palette. It can convey a rich mix of emotions, which makes it very versatile. It’s particularly powerful when used in small doses, as you see on the Cheese Survival Kit website.

website-color-palettes-cheese-survival-kit-palette

The red is tempered with more neutral colors, and the blue helps pack a punch for CTAs and other areas where the business wants to draw the visitor’s eye.

6. Nordic Ruby

website-color-palettes-nordic-ruby

Nordic Ruby, a conference in Stockholm, has a beautiful website designed in rich jewel tones. The colors chosen for this website color palette lend it sophistication and set it apart from less impactful designs.

website-color-palettes-nordic-ruby-palette

7. Lake Nona

website-color-palettes-lake-nona

Lake Nona is a website for a specific place — specifically one near the water. Consequently, it’s not surprising to see a blue color represented here. The other neutral colors let the blue stand out nicely.

website-color-palettes-lake-nona-palette

8. LemonStand

website-color-palettes-lemonstand

Again, there’s no surprise that a company named Lemon Stand would have yellow in its website color palette. The blues and grays pair nicely with the yellow and help temper its brightness.

website-color-palettes-lemonstand-palette

9. Mint

website-color-palettes-mint

Mint is a website dedicated to finance, so the use of greens and blues are good choices. They help convey calmness, peacefulness, and trust. Neutral shades in the brown family make it an overall earthy color palette that soothes the senses.

website-color-palettes-mint-palette

10. Odopod

website-color-palettes-odopod

Odopod goes with the monotone color palette, but helps avoid looking boring with a gradient on its homepage. The large typography offers excellent contrast, and it’s obvious where they want you to click.

website-color-palettes-odopod-palette

11. Fiverr

website-color-palettes-fiverr

You might notice that many companies reserve a specific color — in the case of Fiverr, green — exclusively for CTAs. It doesn’t appear elsewhere on the site. In fact, it wasn’t even picked up by ColorFav because it’s dominated by the more neutral colors.

website-color-palettes-fiverr-palette

12. Digital Photography School

website-color-palettes-photography-school

You would expect a business centered on the graphic arts to have a commanding website color palette, and Digital Photography School doesn’t disappoint. The vibrant colors help draw the viewer in. And, just like Fiverr, the orange used in the CTA doesn’t even appear on the site’s palette because it’s used sparingly for impact.

website-color-palettes-photography-school-palette

13. Ahrefs

website-color-palettes-ahrefs

website-color-palettes-ahrefs-palette

Ahrefs is an example of a website that uses its color palette liberally. A darker blue serves as the dominant color, but variations of it exist throughout the site. THe same goes for the orange, pink, and teal colors.

14. Millo.co

website-color-palettes-millo

Millo.co uses a very simple website color palette, and it’s better off for it. We know exactly where to look when we visit a site like this.

website-color-palettes-millo-palette

15. Brian Gardner

website-color-palettes-brian-gardner

Some companies and individuals take the monochromatic color palette to the extreme. Brian Gardner, web designer, uses a black and white color scheme that works perfectly. It’s based on his brand of minimalism, so it reflects his values and beliefs.

website-color-palettes-brian-gardner-palette

16. Loom

website-color-palettes-loom

Soft colors can work well when you want to put the visitor at ease. Loom employs liberal doses of salmon and baby blue. It works well, especially with the darker blue color available for CTAs and other important elements on the page.

website-color-palettes-loom-palette

How to Use a Website Behavior Tool to Analyze the Best Color Palettes

You might think that all you have to do is choose a website color palette and move forward full steam ahead. That’s not the best way to go about business.

Think about it. You test your CTAs, headlines, and other website elements. Why should color be any different?

A website behavior tool like Crazy Egg offers the perfect opportunity to figure out how your audience responds to your current color palette.

User behavior reports like heatmaps will tell you whether your colors are catching the eyes of the people who matter most — your current and potential customers.

When you have raw data in your hands, you can make informed decisions about your website color palette.

Imagine that you’ve created a website for an audience of sports lovers and have chosen the colors blue and pink as well as a couple neutral grays. Your audience doesn’t like it.

Maybe it doesn’t convey your image well enough. Sports lovers might like bolder, darker colors and earthy tones.

You won’t know until you test.

Start Using Crazy Egg

Create a free Crazy Egg account to begin your free trial or log in to set up your user behavior reports.

You can run multiple tests at the same time so you don’t waste hours, days, or weeks. Instead, you can capture data in real time and refocus your efforts on finding the best color palette possible.

Conclusion

Your website color palette should not only reflect your brand, but also appeal to your audience. Otherwise, people might be turned off by your site without even realizing it.

Start with what you like. Consider choosing a palette that’s different from others in your niche so you stand out. Then begin testing.

It’s easy to change the colors on your site. If you know HTML, you can alter the HEX codes in your theme files manually. Many WordPress themes also come with customizers that allow you to change colors without knowing any code.

Give yourself the opportunity to make your site as visually appealing as possible.

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David Zheng

David Zheng is the Editor in Chief at CrazyEgg, Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire. He helps influencers, ecommerce brands, venture backed startups, and Fortune 500 companies grow their traffic and revenue online.

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  1. Tilak says:
    September 17, 2017 at 5:00 am

    Thanks for valuable information, I am definitely using this for my website

  2. Urvashi says:
    August 31, 2017 at 1:50 am

    I was looking for some color ideas for my new eCommerce site. I have found some really nice ideas here and among them NordicRuby is my favorite.

  3. Walter Lewis says:
    April 16, 2017 at 2:33 am

    Thanks for this post really helpful for building a color pallet, which I tend to struggle with…

  4. Bozdar says:
    November 9, 2016 at 7:27 am

    I was matching colours on my blog and then I found your article. It helped me a lot to mix and match some colours. Thank you very much. 🙂

  5. Anurag Gupta says:
    August 29, 2016 at 4:35 am

    Thanks a lot ! I was looking for a simple but effective color scheme for my upcoming web project. I like this ” lake nona” one, implementing with a variation.

    Thanks Again

  6. Anonymous says:
    June 23, 2016 at 5:05 am

    Great that I came here I was looking for a new skin for my website good article thanks

  7. Anonymous says:
    June 5, 2016 at 2:14 pm

    Good combination of colors. Choices were good. I like every design. Thanks for sharing.

  8. Gary says:
    June 1, 2016 at 3:19 am

    Thanks Stephanie. This is the best article on colours I came across. Just what I needed with the examples and codes.

  9. Anonymous says:
    April 13, 2016 at 5:48 am

    I always think 2 or 3 bright colours against a crisp white background work well. Too many colours and site looks busy. Also dark colours can make site look drab and uninteresting. Keep it simple and keep it crisp so this grabs your attention when you are surfing through a number of sites.

  10. Chris james says:
    February 7, 2016 at 4:02 pm

    I will try the first one , looks cool!

  11. Anonymous says:
    February 5, 2016 at 12:48 pm

    I read this post fully regarding the comparison of most recent and earlier technologies, it’s remarkable article.

  12. Ravi Jay says:
    January 11, 2016 at 1:29 pm

    Amazing color schemes! Love the blend of traditional with non traditional colors.

  13. Emily says:
    November 30, 2015 at 2:15 pm

    In a world of colour everywhere I am now turning back to black and white. Seems to have more impact compared to HD images. However, having said that you cant beat a quality HD photo. I suppose it boils down to whatever works best for the product or service you are promoting.

  14. Anonymous says:
    November 22, 2015 at 5:39 am

    It’s bright orange for me! although its a bit easy jet! Anything but boring old blues and greys. Sometimes black and white can be more effective.

  15. Anonymous says:
    November 22, 2015 at 5:35 am

    I think depending upon the business bright fresh vibrant colours are essential to grab attention to casual surfers. Its never failed for me.

  16. ySABEL says:
    November 5, 2015 at 8:07 am

    any idea for a construction company?

  17. Michael says:
    August 18, 2015 at 4:24 pm

    I love this article. I am just learning website design. I Started designing my website few days ago. I jst finished the wireframe and the prototype. And now im really confused on how to bring it to live with colour. Im SCARED and really CONFUSED.

    Stumbled upon this article and its really a nice one. The Article and comments from individuals let me know how to start, pointing me in the right direction.

    My question is this…..on getting a color scheme, is there any rule as to how to use it(i mean the color from the scheme to use for header, color for body and links and so on) or I just have to keep trying it out and seeing which combination works and which doesnt work?

    A really great article. Thumbs up.

  18. Sam says:
    July 5, 2015 at 4:30 am

    Thank you so much for the awesome list. I liked it!

  19. Amit soni says:
    June 15, 2015 at 1:58 pm

    nice post. i totally liked it.

    • Kathryn Aragon says:
      June 15, 2015 at 3:54 pm

      Thanks, Amit!

  20. elshan says:
    May 25, 2015 at 9:17 am

    very nice!

  21. Grace says:
    April 19, 2015 at 7:27 pm

    Good article! Any color palette ideas for custom leather and jewelry?

    • Kathryn Aragon says:
      April 20, 2015 at 9:03 am

      Thanks, Grace. For leather, I’d go with an earthy palette: browns, oranges, maybe some green. For jewelry, you could do anything–let your target market and your tag be your guide.

  22. soffian says:
    April 18, 2015 at 2:59 am

    Nice, thanks!

    • Kathryn Aragon says:
      April 18, 2015 at 10:52 pm

      You bet, Soffian.

  23. Nargish says:
    April 4, 2015 at 8:37 am

    Very good collection, thanks a lot..

    • Kathryn Aragon says:
      April 4, 2015 at 10:06 am

      You bet.

  24. kataskevi istoselidon says:
    March 28, 2015 at 10:35 am

    Thanks for these great examples

    • Kathryn Aragon says:
      March 28, 2015 at 2:03 pm

      Glad you liked them, Kataskevi.

  25. Emina says:
    February 27, 2015 at 6:58 am

    I was thinking of improving my blog’s appearance and found this. This is really helpful. I would like to know whether any specific palettes are good for technical and news blog.
    – Thanks,
    Emina Kepic

    • Kathryn Aragon says:
      February 27, 2015 at 9:20 am

      News and technical sites tend to be black and white, with one brand color, like red or blue.

  26. Abu bakar sediq says:
    January 12, 2015 at 3:53 am

    Thank’s…… Really nice….!

    • Neil Patel says:
      January 12, 2015 at 11:58 am

      Abu, glad you found it helpful. Thanks for the feedback.

  27. Colin says:
    January 1, 2015 at 2:47 am

    I now understand the importance of selecting the correct colour tones for my website. This has given me some ideas to explore for when I next update my site. Good info!

    • Kathryn Aragon says:
      January 1, 2015 at 2:11 pm

      Glad to hear it!

  28. Prashant says:
    December 18, 2014 at 3:30 am

    Thanks for the wonderful compilation. I used mixed colors from a couple of themes to give a refreshing look to my website.

    • Kathryn Aragon says:
      December 18, 2014 at 10:22 am

      Glad you liked it Prashant!

  29. Colin says:
    November 24, 2014 at 9:54 am

    Good info, lots of food for thought. Considering changing my site colours.

    • Kathryn Aragon says:
      November 24, 2014 at 10:29 am

      Glad you found it useful, Colin.

    • Neil Patel says:
      November 24, 2014 at 11:22 am

      Colin, glad you found it helpful. Let us know what you come up with.

  30. ricky says:
    November 4, 2014 at 10:44 am

    I’ve tried all of these ideas, nice article 🙂

    • Neil Patel says:
      November 5, 2014 at 2:01 pm

      Ricky, glad we could help.

  31. james niko says:
    August 5, 2014 at 12:15 pm

    Thanks for the color schemes , i think it will help me in my projects…but my opinion is if you don’t know how to use this pallets …where to put a certain color…your website wont look like you want…

    • Neil Patel says:
      August 5, 2014 at 3:49 pm

      James, great point! It’s all about customizing to exact specifications 🙂

  32. Saira says:
    June 15, 2014 at 12:00 pm

    interesting article. I also found an article which helped me chose my color scheme. starscontest.com/blog/fathom-the-world-of-colorful-web-designing/

    • Neil Patel says:
      June 15, 2014 at 7:12 pm

      Saira, glad you liked it. Thanks for the feedback 🙂

  33. Jason says:
    April 25, 2014 at 11:40 pm

    I like Pink but I am wary it might turn some guys away lol. Jason

    • Kathryn Aragon says:
      April 26, 2014 at 9:48 am

      True that. Jason, you’re smart to consider your audience. 🙂

    • neil says:
      April 26, 2014 at 1:53 pm

      Jason, there is never any harm in testing 🙂

  34. krish says:
    April 12, 2014 at 12:07 am

    Thanks for sharing … Right Now I am Using For my new Website Design

    • neil says:
      April 12, 2014 at 2:47 pm

      Krish, glad you found it helpful. Thanks for the feedback 🙂

    • Kathryn Aragon says:
      April 13, 2014 at 8:48 am

      Great to hear it, Krish. Good luck!

  35. Stephanie says:
    January 26, 2014 at 6:18 am

    Thank you so much for this article. I want to change the colors on my review site but I was not sure what colors to choose or what the colors mean. I especially liked that you put the color numbers that helped me quite a bit.

  36. Usman says:
    January 15, 2014 at 2:27 am

    i need to know about color scheme?

  37. theresa says:
    January 5, 2014 at 1:01 am

    While I also love Cheese Survival Kits palette, yellow as a call to action color? Red is proven, among others to be powerful… yellow seems unbelievable. It would be cool if you actually talked more about conversion rates in relation to color – otherwise, this article is somewhat of a farce. I read it because the title implied that you will cover conversion, and, if anything you missed out on saying some important conversion tips throughout the descriptions. I like the article, am just saying I feel slightly tricked into reading.

    • Kathryn Aragon says:
      January 5, 2014 at 9:57 am

      I’m sorry you feel that way, Theresa. This article is pretty straightforward… No tricks here. I assure you, any gaps are from length constraints and nothing else.

  38. Russ says:
    October 1, 2013 at 11:45 pm

    Expand your Color Palette to Engage Your Audience
    Customer Engagement is not easy to achieve. Boring web content is
    useless. Just like a new love, web content marketing enters through your
    eyes, so the first impression is extremely important.

  39. Sujit says:
    September 21, 2013 at 9:54 am

    Nice collection….

  40. Darren Foreman says:
    August 4, 2013 at 6:18 am

    Lake Nona is a good find but the Cheese Survival Kit is the winner. I need to use those colours.

    Thanks for the inspirational post, as I find choosing colours for a website is almost as hard as choosing fonts.

  41. Dhruv R Thaker says:
    July 31, 2013 at 9:06 am

    Nice information about different color schemes. Hope I will improve design of the sites.

  42. ravi pal says:
    July 27, 2013 at 2:04 am

    your website is awsome and illustrations you give us are also good …..

  43. Taylor Dean says:
    July 17, 2013 at 6:17 am

    great collection you here. i really love the first one!

  44. Brandon says:
    July 16, 2013 at 11:08 am

    Thanks for the inspiration! I also use colorschemedesigner.com for developing different color palettes.

  45. Gary says:
    May 4, 2013 at 7:39 pm

    Great design ideas!

  46. komal.bandi says:
    April 17, 2013 at 7:46 am

    nice examples.

  47. Ashley F says:
    April 15, 2013 at 4:23 am

    Great post Stephanie. I am also a huge fan of UI design, and the ways it can affect people. In fact, I just wrote something on that the other day, with s slightly different take.

    madlemmings.com/2013/04/13/improve-your-website-with-a-splash-of-color/

    Content is king, but there are so many other factors we need to consider, and color is high on that list.

  48. Rachel says:
    April 7, 2013 at 12:46 pm

    You might want to double check the first hex code on #7. Looks like it’s a repeat!

    • Kathryn Aragon says:
      April 7, 2013 at 6:05 pm

      Good catch, Rachel. All fixed. 🙂

  49. Patrick Dinneen says:
    November 28, 2012 at 12:23 pm

    Hi,
    could you tell me what colours work best for a photography website? I have heard dark surround.
    My site is photoblog.ie
    Thanks,
    Pa.

  50. Visueel Advertising says:
    November 23, 2012 at 10:43 am

    Very interesting info, although colour schemes have to be chose also in relation with the brand, product or business.

  51. Ricky says:
    September 7, 2012 at 11:02 am

    Even, I’m looking to enhance the engagement on my site. The real problem is related post section which is not encouraging enough clicks. Although, I have followed minimal design with less distraction, I feel that I’m missing something vital to invite the clicks from the users :(.
    It would be great if you can suggest something for me 🙂

    • Russ Henneberry says:
      September 7, 2012 at 11:35 am

      What is your Pageviews/Visit stat? What is your Avg Duration of Visit stat?

      • Ricky says:
        September 8, 2012 at 11:50 am

        It is measly 1.35 pageviews/visits. Average duration is around 1.5 🙁

  52. Victor @ Indian Bento says:
    July 11, 2012 at 4:11 pm

    Good article on color schemes for websites. We recently redesigned our website (www.indianbento.com for the foodies out there), and chose a two-color white-and-pink scheme. I had read about complementary color schemes (didactic, tridactic) in a book called Slideology. I wonder what color scheme would elicit the emotions we look to highlight – Natural, Healthy, Vibrant, Modern.

  53. Jack Sparrow says:
    July 11, 2012 at 3:09 pm

    So where is the data that proves that these color schemes increase engagement? Fail. This post doesn’t belong on Crazy Egg.

    • Bob says:
      September 9, 2012 at 8:50 am

      I agree with Jack. These are really nice color schemes, but they are nice because they are balanced. It would be nice to investigate the direct influence of certain colors on for example conversion rates. Not everything that looks beautiful, is functional.

      • Mike says:
        May 1, 2015 at 1:54 am

        You are both making the mistake that numbers are more important than impression.

        Numbers are useful but massively unreliable for determining 1 aspect of a site. There are so many reasons why someone may stay on a site.

        What we can do is test how we feel. For sure if we feel good looking at these sites, so will others. That will lead them to engage with the site.

        Don’t let numbers and analytcs cloud the obvious.

        • Kathryn Aragon says:
          May 1, 2015 at 8:24 am

          Bravo, Mike.

  54. Reeta Luthra | Paradox of Reality says:
    July 11, 2012 at 12:45 pm

    I’m experimenting with the colour scheme of my site and find myself looking for inspiration everywhere, even magazines and billboards.

    Love the first one but not sure if it’s because of the cakes…

    • Nico says:
      September 22, 2014 at 10:10 pm

      Yeah, the cakes look tasty. 😀 Normally I would not try out a color palette like #1 for my own webpage because the colors are very simple but seeing the screenshot of the actual webpage gives me inspiration how the colors can be applied.
      To try out a color palette on my own webpage Colorizr.js (analog-nico.github.io/colorizr/) is a great help. The tool allows you to play with the colors and see how they actually turn out.

      • Kathryn Aragon says:
        September 23, 2014 at 10:56 am

        Cool! Thanks for sharing the link, Nico. That’s very helpful.

  55. Amir @ Blue Mile Media says:
    July 11, 2012 at 10:42 am

    Nice post! Something about #5 really speaks out.

    I love finding new color palettes to play around with and get new ideas. These are some great examples.

    -Amir

    • Russ Henneberry says:
      July 11, 2012 at 12:22 pm

      I like #5 as well. There are some nice ones here.

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