SEO tracking is essential for evaluating your site’s success. After all, If you’re going to invest the time and budget it takes to create and maintain an SEO plan, you want to be sure that your investment is worth the results. But if you’ve never attempted to measure your results,…

One of the most important parts of any digital marketing strategy is earning SEO backlinks. That’s because Google’s top priority is to deliver high-quality information to their users. So when they rank results, each site’s level of authority plays a major role. But earning that authority isn’t as simple as…

If you want to start seeing better results from your website, you need to know how to do SEO. But optimizing a site isn’t always a straightforward process. The exact strategy you use depends on your needs, goals, and business — meaning that a lot of planning and work goes…

If you’ve spent any time at all looking into SEO, you’ve likely heard the term keyword research. But… what is keyword research? And why is it so important? If you’ve found yourself asking these questions, you’re certainly not alone. Understanding how to do keyword research can be a challenge. There’s…

An effective SEO strategy involves dozens of factors. And while this may sound overwhelming, they can all be broken down into two main categories: on-page and off-page SEO. As the name implies, on-page SEO involves the elements that take place on the individual pages on your site. Optimizing these elements…

Optimizing a site can be a complex process. After all, Google’s algorithm takes over 200 factors into consideration when ranking sites, so there are a lot of elements to optimize in order to achieve the rankings you want. These factors take place both on your site, and on other online properties…

As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though many of these tactics can work, and the idea of which is “best” is largely subjective, there’s one distinction you need to be aware of:…

Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google. And if you want to attract…

When you optimize a site, it’s important to understand the reasoning behind the changes you’re making. That’s why some of the most common questions among both new and experienced SEOs are “how does Google search work?” and “how does Google rank search results?” After all, Google is a leader in…