David Zheng is the Editor in Chief at CrazyEgg, Founder of GrowthWit and WiseMerchant and the Head of Growth at BuildFire. He helps influencers, ecommerce brands, venture backed startups, and Fortune 500 companies grow their traffic and revenue online.

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The 8 SEO Tracking Metrics That Really Matter

by David Zheng

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SEO tracking is essential for evaluating your site’s success. After all, If you’re going to invest the time and budget it takes to create and maintain an SEO plan, you want to be sure that your investment is worth the results. But if you’ve never attempted to measure your results,…

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How to Do Keyword Research – Secrets You Didn’t Know

by David Zheng

If you’ve spent any time at all looking into SEO, you’ve likely heard the term keyword research. But… what is keyword research? And why is it so important? If you’ve found yourself asking these questions, you’re certainly not alone. Understanding how to do keyword research can be a challenge. There’s…

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The Best Off-page SEO Techniques and Tools (2018)

by David Zheng

An effective SEO strategy involves dozens of factors. And while this may sound overwhelming, they can all be broken down into two main categories: on-page and off-page SEO. As the name implies, on-page SEO involves the elements that take place on the individual pages on your site. Optimizing these elements…

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White vs. Black Hat SEO: What is the Difference

by David Zheng

As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though many of these tactics can work, and the idea of which is “best” is largely subjective, there’s one distinction you need to be aware of:…

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How Does Google Search Work In 2018

by David Zheng

When you optimize a site, it’s important to understand the reasoning behind the changes you’re making. That’s why some of the most common questions among both new and experienced SEOs are “how does Google search work?” and “how does Google rank search results?” After all, Google is a leader in…

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