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Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and … [Read more...]
“David Zheng”
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The Best Website Color Palettes to Increase Engagement in 2020
Is the color scheme you’ve chosen for your website triggering a desired response? Do you find yourself overwhelmed by the number of potential website … [Read more...]
Why Is Google Analytics Inaccurate?
You may have noticed that some of your Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user … [Read more...]
Best Landing Page Builder: Top Tools Comparison Guide
You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page, and … [Read more...]
Start A/B Testing Today with 6 Simple Steps
You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is … [Read more...]
8 Characteristics of High-Converting CTA Buttons
Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing … [Read more...]
The Best Website KPI’s For Three Different Website Types
You know you should be using KPI to measure your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s … [Read more...]
9 Of The Best Ways to Improve Your SEO with Heatmaps
Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not … [Read more...]
Why You Should Never Run a Facebook Ad Campaign Without Ad Optimization Rules
After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still … [Read more...]
