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    How to Choose the Right Testing Software For Your Business

    April 30, 2018 by David Zheng

    Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and … [Read more...]

    Filed Under: Testing

    The Best Website Color Palettes to Increase Engagement in 2020

    March 24, 2018 by David Zheng

    Is the color scheme you’ve chosen for your website triggering a desired response? Do you find yourself overwhelmed by the number of potential website … [Read more...]

    Filed Under: Design Tagged With: color, design, ux

    Why Is Google Analytics Inaccurate?

    March 23, 2018 by David Zheng

    You may have noticed that some of your  Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user … [Read more...]

    Filed Under: Analytics

    Best Landing Page Builder: Top Tools Comparison Guide

    March 21, 2018 by David Zheng

    You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page, and … [Read more...]

    Filed Under: Conversion

    Start A/B Testing Today with 6 Simple Steps

    March 17, 2018 by David Zheng

    You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is … [Read more...]

    Filed Under: Testing

    8 Characteristics of High-Converting CTA Buttons

    March 15, 2018 by David Zheng

    Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing … [Read more...]

    Filed Under: Conversion Tagged With: Conversion optimisation, cro, ctas

    The Best Website KPI’s For Three Different Website Types

    March 14, 2018 by David Zheng

    You know you should be using KPI to measure your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s … [Read more...]

    Filed Under: Analytics

    9 Of The Best Ways to Improve Your SEO with Heatmaps

    February 23, 2018 by David Zheng

    using heatmaps to improve seo

    Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not … [Read more...]

    Filed Under: SEO

    Why You Should Never Run a Facebook Ad Campaign Without Ad Optimization Rules

    February 20, 2018 by David Zheng

    After testing ads on many platforms including Google Adwords, Gmail ads, Reddit ads, Facebook Ads, Youtube Ads, and Pinterest Ads, Facebook Ads still … [Read more...]

    Filed Under: Pay Per Click

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