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7 Best Services For One-Click Landing Pages That Convert

by Jacob McMillen

You know your landing pages are a crucial cog in the conversion funnel.

You’ve probably read a few articles on crafting a solid landing page and perhaps even performed some A/B testing on a page you made. You also might have been less than impressed with the results.

As I discussed in a previous article, when it comes to your specific website landing pages, the universal rules don’t amount to much. What works for your site may or may not work for anyone else’s, and furthermore, when something as simple as one word can double or halve conversions, it can impossible for you to identify whether you need more tweaking or a brand new concept.

As a copywriter, my biased opinion is that the best landing pages are made from scratch with your specific audience in mind. As a copywriter, I am also aware that this option is much more expensive than a ready-made page. When you have a fantastic copywriter, the investment is absolutely worth it. But if you don’t…

A few reasons to go with a one-click landing page are:

  1. Typically the cheapest option
  2. Nix the hassle of finding the right copywriter
  3. All you need to add is headlines and bullet points
  4. Skip the graphic design process
  5. Guaranteed to at least not suck

Well there you have it. If a one-click landing page sounds like it’s right for you, I’ve compiled a list of the best services out there to get you started.
More Productive


Elements I Considered

The primary criteria for making this list was quality. Would the landing pages provided actually convert?

Next, I considered price, features, and support. How much does it cost to get a handful of landing pages? What sort of feature set is included? And how easy is it to contact this company?

For services offering price points based on monthly visitors, I refused to consider anything below 5,000 monthly visitors because frankly, that is just ridiculous.

The Control: IM Creator

IP Imcreator

I always like to start out with a free option, because it provides a nice baseline to consider as we evaluate whether or not it’s worth it to shell out limited resources for a landing page service.

IM Creator will not give you an ideal landing page with no effort. It’s more of a 3-click option than a 1-click. It will, however, allow you to easily create an attractive, usable landing page at no monetary cost. For WordPress users with no coding background, it might be tricky trying to integrate signup forms into an HTML page, but for owners still building their system, this is a great option that won’t add another monthly bill to your expenses.

In this industry, free is ALWAYS free for a reason. That said, if the landing page service you’re evaluating isn’t going to provide much more value than IM Creator, you might want to reconsider if it’s worth the extra $50+ per month.

7. Lander

IP Lander

The first paid service on our list is Lander, the landing page provider that does everything well but nothing exceptional.

At a starting price point of $70 per month for 5,000 monthly views, Lander is neither a steal nor a rip-off. Their landing page templates are limited, but they are clean, modern, and aligned very well with conversion optimization principles.

Lander’s website is straightforward and easy to navigate. Their sale’s pitch is simple and makes you feel informed about the service being offered. From the moment you reach the Lander homepage, you are 2 clicks away from their contact form, which is located exactly where you’d expect it to be. Plus, two customer service reps are listed next to the contact form with phone numbers included in case your question is a bit more urgent.

Feature-wise, Lander is one of the few to offer A/B testing at every price point. Their pages are easily integrated with Paypal, social media, Mailchimp, Salesforce, and all the other entities you’d expect with a premium service.

This may sound like a mediocre review, but in a market where most players have at least one major deficiency, Lander stands out as being one of the most well-rounded services available. You won’t be overcharged. You won’t get a crappy landing page. And you won’t have to work your way through a maze in order to get your question answered.

Sounds good to me.

6. Landingi

IP Landingi

If you pay Landingi 6 months at a time, you can get 10,000 visitors per month for just $29.

Landingi offers a great selection of templates and unlimited A/B testing at each price point. It’s a solid option at a great price.

My two concerns with Landingi are the absence of live chat support and the presence of quite a few “premium” templates in their selection. Charging premium customers further for specific templates is extremely counter-intuitive to me.

That said, $29 per month for 10,000 visitors and a great selection of templates are enough to earn Landingi the #6 spot on our list.

5. Instapage

IP Instapages

Instapage also offers a starting price of $29, but for only 5,000 visitors.

Unlimited A/B testing is also included at this price point. Instapage benefits from an extremely simple, user-friendly interface. You won’t need a month to figure the software out.

Instapage has a very large, high-quality selection of templates. While there are some sleeker, flashier options available, you won’t go wrong with an Instapage landing page, and at $29 per month, you won’t find one for less. I’ve included it ahead of Landingi due to a bigger template selection and live chat availability.

On a negative note, Instapage restricts $29 price point users from integration with software suites like Salesforce and Infusionsoft, which is very interesting choice for feature segmentation in my opinion. Still, given the extensive template options and stellar support, Instapage is a fantastic option at a great price.

4. Wishpond

IP Wishpond

Wishpond is another service that does a lot of things well.

With a starting price of $45 per month, Wishpond is one of the few services that doesn’t put a cap based on visitors or other usage metrics. While they don’t offer A/B testing at this price point, it is offered at $65 a month, which makes it comparable to Lander. Wishpond’s landing pages are also slightly better quality than Lander’s, in my opinion, at least based on the templates displayed on their website.

One of my favorite features with Wishpond is the ability to create opt-in popups. I can’t say I love popups as a user, but marketing research has clearly demonstrated that opt-in popups are extremely effective at generating conversions. Purchasing opt-in forms from a popular service like OptinMonster will run you another $49 per month, so having that feature included is a huge value booster from Wishpond and a big reason they’re at number #4 on our list.

3. PageWiz

IP Pagewiz

PageWiz takes the price back down to $29 per month for 5,000 monthly visitors. This service includes unlimited A/B testing, the full slate of professional integrations, and an easy-to-use editor.

With an incredible starting price point, PageWiz takes the #3 spot for it’s unparalleled use of the modern, matte design concept. Whatever your personal take on this look, it is undeniably trending. No other landing page services I reviewed allow you to replicate this modern design type on your website, making PageWiz a one-of-a-kind provider.

To round things out, PageWiz is highly reviewed in the customer support department, and their website features live chat and easy-to-find contact info.

2. Unbounce

llp unbounce

Unbounce is a well-known leader in landing page optimization. They offer a powerful platform for customizing proven templates or creating your own pages from scratch.

At $50 per month for a minimally featured package and 5,000 visitors, Unbounce is certainly not the cheapest initial offering. This basic package does include unlimited A/B testing and lead notifications, however, and if you want to upgrade, the next tier offers 25,000 visitors and the entire Unbounce feature set for $100.

In terms of testing capabilities, Unbounce is at an entirely different level as the only landing page service to also be included in our list of the 6 Best Testing Software Services for Small Business. It may take some time to fully maximize it’s capabilities, but you are getting a powerful piece of “equipment” when you go with Unbounce.

1. LeadPages

Ip Leadpages

After some extensive analysis, I’m giving the top spot on this list to LeadPages.

Like Unbounce, LeadPages was created specifically with landing page conversions in mind. Unlike Unbounce, however, LeadPages doesn’t stop at the page itself. With high-value features like opt-in boxes and click-to-subscribe text links, a LeadPage subscription provides owners with a formidable set of tools to build email lists or convert traffic into buyers.

Furthermore, LeadPage price points have NO usage restraints. The starting price of $37 per month offers landing page templates and opt-in boxes with no additional features. The next tier at $67 per month offers the full slate of features, including access to affiliate networks and custom template uploads. In my estimation, the features offered at both these price points represent the best value on this list.

My primary concern with LeadPages is their ability to adequately support a fast-growing list of clients. I spent 15 minutes unsuccessfully searching for contact information, and the best I could find was a Google Plus community page with a LOT of unanswered user questions. Negative reviews of the company tend to bring up the support aspect as well, but this is to be expected of a company going through growing pains. We’ll see how they adjust.

Overall, any option on this list can be a good choice for your business. The only way you can lose is to pay for services you never use, so identify what your business needs and then pick the service that actually meets those needs.

Your turn

What are you using to create your landing pages? Let us know in the comments.

Read other Crazy Egg articles by Jacob McMillen.



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Jacob McMillen

Jacob McMillen is a website copywriter and content strategist. He helps businesses stop playing around with content marketing and start seeing tangible ROI. Download his free guide: 2 Fail-Proof Marketing Strategies For Businesses On A Budget


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  1. lee says:
    June 6, 2017 at 7:58 pm

    I compared Instapage and IM Creator. Instapage is expensive in comparison but it only took minutes. IM Creator took hours, and I am still unsure what I paid for at 7.95 per month. If you value your time, Instapage is a better bet.

  2. hemant yadav says:
    April 19, 2017 at 4:16 am

    I think thrive content builder is a great platform. But when it comes to manage everything behind the landing page, I prefer lander.
    Thanks for sharing

  3. Rick Mead says:
    November 25, 2016 at 12:53 pm

    Is landing page monkey worth a look? Any feedback?

  4. Will Haire says:
    June 28, 2016 at 9:29 am

    Great article, I was torn between Wishpond, Ubounce and Leadpages. I think I will give Leadpages a shot, and let you know how it goes. Thanks for insight! – WIll H.

  5. Carrie Groneman says:
    May 4, 2016 at 11:15 pm

    Hello Jacob,
    I appreciate this article.
    After researching, looking into hiring someone and looking at this list, I’m wondering if I need to write my own landing pages in order to promote and sell my cookbook on one, and on another landing page my novel (adding more later).
    Can you give me advice on how to do this please? The services are so confusing and I have a lot of visitors a month to my site
    I want quality, fabulous and stunning page! Any ideas or advice please?
    Thank you so much for your time, Carrie

    • Tim says:
      February 7, 2017 at 8:08 pm

      Hey Carrie, I saw your post, albeit about 9 months too late. Did you get the service and results you were looking for creating your own landing pages?

  6. Anonymous says:
    January 7, 2016 at 1:52 pm

    Leadpages are good. I am surprised to not see thrivethemes builder in the list. It is one of the best landing page creator till date.

  7. juliet says:
    December 4, 2015 at 1:00 pm

    After looking at all the landing page services and having trouble with Wishpond and Getresponse, I have decided to just create a one page landing page off of my hosting provider of my website.Getresponse is too slow in creating a landing page and so is Wishpond.I think Wishpond tends to freeze while creating a landing page.Getresponse has a horrible customer service response, half of the people are still in training and most of them do not know the software….

    • Prithvi Raj says:
      October 16, 2017 at 4:41 pm

      This is true with many of these providers. I wish there was a clean and easy solution.

  8. Gustavo says:
    November 18, 2015 at 1:24 pm

    Hi Jacob, Great article!
    I am in choice making process of a landing pages solution to offer to my clients.
    I am testing both Leadpages and Unbounce, and there is a quite big difference that concerns me. Leadpages use popout forms and Unbounce forms are shown directly on the landing page. I am using the service as a complement to our Facebook and Google Campaigns and really think that putting another click between the Ad and the lead generation is not a good idea at all. I have seen a video form Leadpages pointing this as a tool to grow leads generation, but the examples they show are website assets to suscribe newsletters, not Ads. What do you think about this? Maybe you have already wrote something about this.
    Thanks again!

    • Jacob McMillen says:
      November 19, 2015 at 7:37 pm

      I definitely understand your hesitation with requiring an additional click Gustavo, and I tend to share your concern.

      I’m pretty sure there are LeadPages templates with the option for direct-enter. Shoot their customer support an email and check. If not, I’d just A/B test the two and see if the extra click makes any difference for your particular audience.

  9. Innokabi says:
    November 16, 2015 at 6:31 am

    Very good post, Jacob, and very good tools. I have tried some of them. To complete de post, I have been using Strickingly as well. Very easy, but with not too many templates. Thanks and best regards.

  10. Glenn says:
    October 21, 2015 at 8:46 am

    Hello Jacob

    Great article. I just wanted to point out a typo in paragraph 2.

    “when something as simple as one word can double or halve conversions, it can impossible for you to identify whether you need more tweaking or a brand new concept.”

  11. Matt says:
    September 22, 2015 at 9:55 am

    I disagree with the #1 spot. I’ve tried both unbounce and lead pages and unbounce is by far the superior product. You’re extremely restricted with the design on leadpages. If one of their standard templates doesn’t match your business, you’re basically stuck with templates that don’t fit your needs. Unbounce’s drag and drop landing page builder gives you the freedom to make virtually any landing page.

    • Jacob McMillen says:
      September 22, 2015 at 7:55 pm

      Hey Matt, that’s 100% valid. It really depends entirely on what you need. I work with a lot of clients who need simplicity and the additional optin features only LeadPages is offering. For more advanced users who want the ability to create what they have in mind and are willing to learn how to make that happen, Unbounce is definitely the way to go.

  12. Ged Ward says:
    September 21, 2015 at 11:19 pm

    Great list and thanks for the different vies on each product.

  13. Aloysius A. says:
    August 27, 2015 at 1:26 am

    Why…? Why didn’t you all just use the WHY?

    If someone is looking for the best landing page builder, then I would recommend FrontMeter (especially their ProScanner feature) or LeadPages – Rest is the noise


  14. Mike Dane says:
    August 10, 2015 at 6:57 am

    Thanks Jacob , i was doing research on this topic and had some confusions but thanks to you, i learnt a lot from this article 🙂

    • Jacob McMillen says:
      August 10, 2015 at 4:01 pm

      Glad it helped, Mike! This was 8 months ago, so as an update, I’ll add that I have yet to meet someone disappointed with LeadPages.

  15. Cathy Goodwin says:
    June 23, 2015 at 12:58 pm

    Just came across this post well after publication, and wish I’ seen it when I was shopping around. I tried some options on this list and ended up with LeadPages because it is SO easy to use. I end up saving a bundle on customization and training, and my opt-ins rose almost immediately.

    I do get concerned about what happens as they grow, but so far the customer service has been amazing. Their email response turnaround time usually can be measured in hours and they’re patient with my endless questions. I didn’t look for a contact button – just support.

    I’d like to see more flexibility and a supported drag-and-drop but when I complain, someone just reminds me of what happened BLP (Before Lead Pages) vs ALP.

    • Jacob McMillen says:
      June 23, 2015 at 1:07 pm

      Hey Cathy,

      I’m glad LeadPages worked out for you. I hear praises about their service all the time, which tells me they work well for a wide variety of clients.

    • Bob Jenkins says:
      June 23, 2015 at 1:27 pm

      Hi Cathy, thanks for your great comment and rocking along with your LeadPages! We’re excited for what we’ve put together and what’s ahead.

      As for growing pains, our leadership at all levels is constantly watching out for growth traps that negatively impact customer experience. Hiring is rigorous so our tech support folks remain awesome. Happy to say that we get it right most of the time 🙂 We’ve been named #12 small business to work for in all of Minnesota.

      Also we recently received $27million in venture financing (Series B), so we have plenty of risk tolerance for more innovation, good hiring, etc. So one of the cool things we offer is longevity, stability, and responsiveness.

  16. Lee Nichols says:
    June 18, 2015 at 10:39 am

    Hi. A treasure trove of info!

    One question: What does “5,000 visitors per month?” Do they give you 5,000 visitors, or you are allowed to receive up to 5,000?…. etc.

    Many thanks for such a self-empowering post. Raises my confidence just recognizing that there are so many great tools for leaping into this ‘internets’ thingie. :-))

    Best post I’ve read this month. Much appreciated, Jacob!

    • Jacob McMillen says:
      June 23, 2015 at 1:04 pm

      Hey Lee,

      Great question. “5,000 visitors per month” means the number of visitors to your landing page. So essentially, once you begin getting more than 5,000 visitors per month to your landing pages, the monthly rate you pay will go up.

  17. Stephanie says:
    May 13, 2015 at 12:09 pm

    Hey Jacob,
    I enjoyed your article, but I wish you included Kickoff Labs. I wasted so much time with these three other different landing page providers in your review and was frustrated by their limited functionalty, glitches, slow and cursory customer service, and unjustified pricing. Kickoff Labs seems to be the only landing page provider that is the whole package. I strongly suggest you check them out. They’re head and shoulders above many of the options out there, imo.

  18. Izzy Palmerin says:
    February 11, 2015 at 8:04 pm

    Hi Jacob, really great post… I just noticed one tiny omisison: KickoffLabs isn’t on your list.

    We’ve heard firsthand from customers how they prefer our product thanks to ease of use and quick implementation. To top it off, people love our fast and friendly customer support.

    With unlimited traffic, social referrals, a/b testing and more… you really should give us a shot!

    • Faizal says:
      September 13, 2015 at 10:05 am

      Hi Jacob,

      I’m a former user of KickoffLabs, and will likely subscribe again soon.
      For me, the main reason I choose them is due to the absolutely fantastic customer support. Hands down one of the best I’ve ever had the pleasure of dealing with.

      Functionality-wise, they aren’t exceptional, but when you encounter issues (and each beginner WILL) and need help, you will see the true value of subscribing to them.

      You should definitely give them a shot.

  19. Kobe Ben Itamar says:
    December 23, 2014 at 5:20 am

    Jacob, I’m glad to see Pagewiz ranked so high on your reviewed landing page products list!
    Means a lot to us, after having worked so hard in terms of product capabilities, simplicity & support.

    We’ve recently added the ability to include multiple forms on each landing page you create (no other platform will allow you to do that, to my knowledge), which can be great for long landing pages, which require several Call to Action points.

    On top of that – you can customize the form however you like by ungrouping the form elements (another value offered uniquely by Pagewiz) and designing each one separately – for a more pixel perfect design experience.

    Congratulations on a non-biased products review, which probably required a big effort on your end.

    • Jacob McMillen says:
      January 8, 2015 at 1:48 am

      Thanks for your comment Kobe. It was certainly time consuming but also very intriguing to see what is being offered. Keep up the good work!

  20. Chris Weagon says:
    December 18, 2014 at 3:22 am

    Thanks, Jacob.
    Do you really believe that these online software services work?
    I’ve tried wishpond a couple of times and I didn’t see any difference, so I would exclude it from the list.
    Best regards,

    • Jacob McMillen says:
      January 8, 2015 at 1:45 am

      Hey Chris, great question.

      I wouldn’t have written this article if I didn’t beleive these services were beneficial. As I explain in my most recent article, however, “ready made” landing pages aren’t actually ready straight out of the box.

      These services provide templates. If you know what you’re doing or want to invest the time in learning, you obviously have a lot more flexibility learning from scratch. These services allow owners or marketers to delegate conversion optimized design expertise to a company that has made it their primary pursuit. It’s freeing in the sense that it is limiting.

      So to answer your question, I would say that yes, they do work if used correctly.

      Thanks for commenting!

  21. Jackiejones says:
    December 17, 2014 at 6:06 am

    Very well written review in detail.I found some very useful resources here. Thanks a lot for sharing.Really worth reading.

    • Kathryn Aragon says:
      December 17, 2014 at 9:53 am

      Thanks, Jackie! Glad you found it useful.

  22. Steven Kryger says:
    December 10, 2014 at 7:18 pm

    Hi Jacob, great review! I’ve been doing some research into landing page tools recently and had the same observation about LeadPages. It looks like an excellent product, but the fact that it’s so difficult to find contact details (and you need to post support questions on a Google+ page) was a big red flag. While they’re the front runner for me, this has stalled my decision making process.

    • Jacob McMillen says:
      January 8, 2015 at 1:34 am

      Hey Steven, thanks for commenting.

      I was very hesitant as well. If you scroll down in the comments, a LeadPages rep has elaborated on the support process. It seems there is a dedicated network available for customers after-login, which certaintly makes sense.

      Best of luck with your landing pages!

  23. Tia Kelly says:
    December 10, 2014 at 5:45 pm

    Hey Jacob! It’s very much appreciated that you included Unbounce high on this list.

    We really pride ourselves on providing exceptional customer service—every person who contacts us is treated the same and can expect a very quick response, regardless of the plan they’re on (or even if they’re not a customer yet).

    Plus, we now allow you to build landing pages that are fully responsive, and offer Dynamic Text Replacement on our pro plans (PPC marketers especially love these features!)

    Anyway, great compilation. Kudos to you for going through the lengthy research steps to do a comparative review 🙂

    • Jacob McMillen says:
      December 10, 2014 at 7:36 pm

      Thanks for the feedback Tia. Unbounce is an exceptional offering. I appreciate you giving our readers insight into some additional features not covered in my review!

    • Chris says:
      March 17, 2016 at 4:50 pm

      I spent a great deal of time on Unbounce, and their landing pages are NOT responsive. You can spend time building the desktop look, click on mobile, and see you have a fresh half hour of work to re-arrange things to display correctly. Then click back to desktop, and see that DESKTOP elements have been re-arranged by the mobile placement. Very frustrating time spent with Unbounce.

  24. Luke Boobyer says:
    December 10, 2014 at 6:14 am

    Some good resources here. I’ve used both Unbounce and LeadPages before but I’ve always gone back to Unbounce as I’ve found it a bit more flexible and easy to use.

    • Kathryn Aragon says:
      December 10, 2014 at 9:03 am

      Good to know, Luke. Thanks for sharing your experience.

    • Tia Kelly says:
      December 10, 2014 at 5:47 pm

      Thanks for your vote of confidence, Luke 🙂 Our builder’s flexibility really seems to resonate with professional marketers.

  25. Jordan says:
    December 9, 2014 at 11:36 pm

    Hi Jacob,

    I think you forgot to meintion mobile responsiveness. On one hand, you have companies that offer a lot of costumization, however, you still need to create a separate mobile page, on the other hand companies that are fully mobile but don’t offer a lot of flexiblity.

    At Wishpond we believe that support is extremelly important. I may be wrong, but as far as I know Wishpond is the only company on the list that provides North America based support (Vancouver) 24/7. If you go to our website you can see someone is on live chat.

    • Jacob McMillen says:
      December 10, 2014 at 12:30 pm

      Hey Jordan,

      I’m glad you mentioned this. Mobile responsivenes is definitely important.

      I didn’t focus on mobile for the purpose of this review because in terms of landing pages, mobile is a completely different animal. A lot of desktop conversion is based on above the fold placement, a concept that can’t be compared apples-to-apples with mobile engagement.

      • marco says:
        February 6, 2015 at 3:24 pm

        Hi guys, i’m looking for a good review about landing pages focus on mobile, my target is in Brazil 13 to 20 years old and they all have smartphones but only a few have computers, i do advertisiment on facebook, and mobile give me 85% of the results. Any advise??

        • Kathryn Aragon says:
          February 7, 2015 at 10:06 am

          I haven’t heard if any of these are responsive. But if your website theme is responsive, you might look at Thrive. It’s a plugin that allows you to build really attractive landing pages on your own pages and posts (not hosted elsewhere).

        • Bob Jenkins says:
          February 7, 2015 at 2:39 pm

          Hi Marco – all the LeadPages templates are mobile responsive from the start, without having to design a separate landing page. Additionally, you CAN create an automatic redirect from one customized LeadPage to another based on if the users are on a mobile device or not.

          • Kathryn Aragon says:
            February 7, 2015 at 4:01 pm

            Thanks for your help, Bob!

  26. Tyson Quick says:
    December 9, 2014 at 4:29 pm

    Hey Jacob, thank you for the review. We’re happy to make it on your list. I do want to point out a few things to help fine tune the review if you don’t mind.

    1. We like to keep our brand as Instapage (no capital P)
    2. We actually offer A/B testing and all integrations other then Salesforce & Infusionsoft 100% free
    3. We have a pop up option just like LeadPages as well, however we allow 100% customization

    Thanks again Jacob, maybe this new information might change your mind on the ranking as well 😉

    • Jacob McMillen says:
      December 9, 2014 at 6:09 pm

      Hey Tyson, thanks for the update.

      1) I apologize for the branding error. I’ve corrected it in the article.
      2) I did actually mention this in the review!
      3) Good to know about the popup optins. I re-checked both your feature page and pricing page, and neither list popup optin forms. I think that’s a pretty big selling point, so you might consider listing it on those pages.

      Thanks for the feedback!

  27. Eric says:
    December 9, 2014 at 10:29 am

    Great tools and tips Jacob!
    Like any other business, you need to make a great first impression.

    That first impression is the web page where visitors will decide to sign up – or not. It’s the cornerstone of your email marketing business. That’s where it all starts, when you persuade somebody to “opt into” your list.

    To give people the opportunity to opt-in, you need to create what’s called a “converting” opt-in page.

    What kind of opt-in pages “convert”? Jacob listed 7 and its hard to beat the #1 on his list.

    An opt-in page is a web page where people can… drumroll… “opt into” your email list!

    The reason we say they “opt in” is because they have the option to subscribe to your list, or not. No one is forcing them. They are voluntarily asking you to send them your newsletter when they enter their email and click that button.

    It’s pretty obvious that the way your opt-in page looks, and what it says, must be convincing if people are going to opt-in. That opt-in page is your one opportunity to make them eager to become subscribers.

    The success of your business depends on your opt-in page getting as many subscribers as possible. So it has to look right, say the right things, and focus on just one thing: getting that email.

    This what a great resouce list to pass around.


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