In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited…What … [Read more...]
“Kathryn Aragon”
14 Tips for Improving Your Responsive Email Design
If mobile design wasn't your first priority already, it should be now.Not only are most of your customers opening their emails on a mobile device, … [Read more...]
How to Reverse Engineer a High-Converting Landing Page
Designing a landing page is hard.And sometimes, the more you know, the more difficult it is.You know all the elements that should be on a … [Read more...]
The A/B and Cs of Email Campaign Testing
The foundation of conversion rate optimization is testing...Testing your offers.Testing your messaging.Testing your web pages and other … [Read more...]
Drive Revenue by 33% with This Oft-Forgotten Email
Transactional emails. Boring topic, right?Not on your life.Transactional emails are the updates you send your customers—the ones that welcome … [Read more...]
Bootstrap: Design the Ideal Experience for Your Website
Usability is a big part of conversion rate optimization, so it pays to get it right.You've got to design pages that are easy to use and keep … [Read more...]
Could This Be the Perfect WordPress Theme?
Is there such a thing as the perfect Wordpress theme?Until now, I would have told you that was impossible. But now…James Farmer, CEO of … [Read more...]
Conversion Goal? It Depends on Your Business Model
When you hear the term conversion rate optimization, what comes to mind?If you’re like most marketers, you probably think sales.And of course, … [Read more...]
The Anatomy of a Website that’s Optimized for Conversions
Conversion rate optimization is about optimizing existing traffic on your website. But what if you're in the design phase of a new website?Can you … [Read more...]
Creative Unsubscribes: How to Minimize Opt-outs to Your Email List
Fact: More than a third of email subscribers who opt out of a list do so because they're unhappy with the sender's obnoxious frequency zeal.Let's … [Read more...]
