DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

Kathryn Aragon is the former editor of The Daily Egg. She’s a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.

The A/B and Cs of Email Campaign Testing

by Kathryn Aragon

The foundation of conversion rate optimization is testing… Testing your offers. Testing your messaging. Testing your web pages and other touch points. Today, we look at how you can test your email campaigns, with an infographic, courtesy of EmailMonks, that walks you through the process. But first, secure your seat…

Read More

Drive Revenue by 33% with This Oft-Forgotten Email

by Kathryn Aragon

Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates you send your customers—the ones that welcome them to your site, send them their login credentials, confirm a purchase, or other information that verifies a transaction—and they’re ripe for optimization. In most cases, these emails are…

Read More
Show Me My Heatmap

Set up some new tests today with - awesome tool, recommend for folk

Alex Peters

@alexpeterss