What works today may not work tomorrow. The rules change on a daily basis. So if you want to improve your website’s performance, you need…
Kathryn Aragon
5 Website Formats Proven to Get Results
Creating a high-performance website doesn’t happen by chance. We often fall short of real success. Not because we’re written bad copy or made the wrong…
The Essence of SEO: What Is High-Quality Content?
Low-quality content doesn’t rank in Google. For us to have any chance at ranking, we need to publish high-quality content across our entire site. What…
Conversion Goal? It Depends on Your Business Model
When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, from…
3 Must-Optimize Web Pages (and How to Optimize Them)
We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand why. Recently I discovered…
2014 Holiday Email Marketing Tips
For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are bad,…
Is Technology Impacting Your Email Conversion Rate?
It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While…
3 Can’t-Miss Tips for Optimizing Social Media Content
When someone says, “Everyone else is doing it,” I generally turn and run. That’s just not a good reason for doing… anything. But when it…
![Secrets of a Killer Blog Post [Infographic]](https://ceblog.s3.amazonaws.com/wp-content/uploads/2014/02/killer-blog-post-thumb.png)
Secrets of a Killer Blog Post [Infographic]
These days it doesn’t do to simply write a blog post. It needs to stand out. Better still, it needs to be epic. So how…
Marketing for Freelancers: 3 Tips to Find Clients for Web Design
What’s your number-one need as a freelance Web designer—or as any business, for that matter? Is it better marketing or better skills? No. To be…