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In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited…What … [Read more...]
“Kathryn Aragon”
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14 Tips for Improving Your Responsive Email Design
If mobile design wasn't your first priority already, it should be now.Not only are most of your customers opening their emails on a mobile device, … [Read more...]
How to Reverse Engineer a High-Converting Landing Page
Designing a landing page is hard.And sometimes, the more you know, the more difficult it is.You know all the elements that should be on a … [Read more...]
The A/B and Cs of Email Campaign Testing
The foundation of conversion rate optimization is testing...Testing your offers.Testing your messaging.Testing your web pages and other … [Read more...]
Drive Revenue by 33% with This Oft-Forgotten Email
Transactional emails. Boring topic, right?Not on your life.Transactional emails are the updates you send your customers—the ones that welcome … [Read more...]
Bootstrap: Design the Ideal Experience for Your Website
Usability is a big part of conversion rate optimization, so it pays to get it right.You've got to design pages that are easy to use and keep … [Read more...]
Could This Be the Perfect WordPress Theme?
Is there such a thing as the perfect Wordpress theme?Until now, I would have told you that was impossible. But now…James Farmer, CEO of … [Read more...]
Conversion Goal? It Depends on Your Business Model
When you hear the term conversion rate optimization, what comes to mind?If you’re like most marketers, you probably think sales.And of course, … [Read more...]
The Anatomy of a Website that’s Optimized for Conversions
Conversion rate optimization is about optimizing existing traffic on your website. But what if you're in the design phase of a new website?Can you … [Read more...]
Creative Unsubscribes: How to Minimize Opt-outs to Your Email List
Fact: More than a third of email subscribers who opt out of a list do so because they're unhappy with the sender's obnoxious frequency zeal.Let's … [Read more...]
