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    13 Conversion Experts You Should Be Following

    April 3, 2020 by Kathryn Aragon

    What works today may not work tomorrow. The rules change on a daily basis. So if you want to improve your website’s performance, you need to keep up … [Read more...]

    Filed Under: Conversion

    5 Website Formats Proven to Get Results

    April 2, 2020 by Kathryn Aragon

    formulas

    Creating a high-performance website doesn’t happen by chance. We often fall short of real success. Not because we’re written bad copy or made the … [Read more...]

    Filed Under: Marketing

    The Essence of SEO: What Is High-Quality Content?

    March 26, 2020 by Kathryn Aragon

    Low-quality content doesn't rank in Google. For us to have any chance at ranking, we need to publish high-quality content across our entire … [Read more...]

    Filed Under: SEO

    Conversion Goal? It Depends on Your Business Model

    February 12, 2015 by Kathryn Aragon

    When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, … [Read more...]

    Filed Under: Conversion

    3 Must-Optimize Web Pages (and How to Optimize Them)

    November 18, 2014 by Kathryn Aragon

    We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand … [Read more...]

    Filed Under: Conversion

    2014 Holiday Email Marketing Tips

    November 7, 2014 by Kathryn Aragon

    For online retailers, the holidays are a make-it-or-break-it time of year. If results are good, the entire year is profitable. But if results are … [Read more...]

    Filed Under: Email Marketing

    Is Technology Impacting Your Email Conversion Rate?

    September 5, 2014 by Kathryn Aragon

    It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While … [Read more...]

    Filed Under: Email Marketing

    3 Can’t-Miss Tips for Optimizing Social Media Content

    April 29, 2014 by Kathryn Aragon

    When someone says, “Everyone else is doing it,” I generally turn and run. That’s just not a good reason for doing… anything. But when it comes to … [Read more...]

    Filed Under: Social Media

    Secrets of a Killer Blog Post [Infographic]

    April 10, 2014 by Kathryn Aragon

    These days it doesn't do to simply write a blog post. It needs to stand out. Better still, it needs to be epic. So how do you ensure your blog … [Read more...]

    Filed Under: Content Marketing

    Marketing for Freelancers: 3 Tips to Find Clients for Web Design

    March 21, 2014 by Kathryn Aragon

    What’s your number-one need as a freelance Web designer—or as any business, for that matter? Is it better marketing or better skills? No. To be … [Read more...]

    Filed Under: Marketing

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