Secrets of a Killer Blog Post [Infographic]

by Kathryn Aragon

Last updated on December 28th, 2017

These days it doesn’t do to simply write a blog post.

It needs to stand out. Better still, it needs to be epic.

So how do you ensure your blog posts kill? You need to go deep. You need to know where and how to find great ideas and credible sources. Here’s everything you need to know…

Secrets of a Killer Blog Post

secrets of a killer blog post


Let’s Review

Great content delivers useful information in an interesting way. It doesn’t recycle ideas or content that’s on every other blog, but tried to make a new point or start a new conversation. It also contributes to your overall marketing plan.

Do your research. Include things that make your post more informative and enjoyable:

  • Statistics
  • Infographics
  • Events
  • Breaking news
  • Expert opinions

Don’t forget to:

  • Check your facts
  • Dig deeper
  • Attribute all information used

Research social sites too:

  • StumbleUpon
  • Delicious
  • Twitter
  • Facebook
  • LinkedIn
  • YouTube

Respect copyright law:

  • Never scrape another site’s content for your own site
  • Always assume content is copyrighted
  • Quote small portions or paraphrase original works, not large portions or the whole thing

How to provide proper attribution:

  • Quote: Include the quote in quotation marks, reference the author, and include a link to their site
  • Paraphrase: Create strong anchor text for a link back to the original source
  • Twitter citation: Include their Twitter handle
  • News reference: Credit the original source, not secondary sources

Try a little ego-baiting:

  • Create list posts of industry leaders
  • Link each to the leader’s website and Twitter handle
  • Let them know about the article after it goes live

What Did We Miss?

Add to the list. What are your favorite sources and resources for higher-quality blog posts?

Don’t miss other Crazy Egg articles by Kathryn Aragon



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Kathryn Aragon

Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at Follow her on Twitter.


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  1. Rahul Academy says:
    May 13, 2017 at 5:11 am

    Great infographic Kathryn with some great tips. Thanks for sharing.

    • Kathryn Aragon says:
      May 15, 2017 at 5:14 pm

      You’re welcome, Rahul. I’m glad you enjoyed it.

  2. Amrish says:
    July 26, 2014 at 10:06 am

    WOW! What a nice Infographic. This is so awesome for new blogger like me, The benefit of killer blog post can increase your website traffic and also get index faster in Search Engine too.
    Thank for shared this article .

    • Kathryn Aragon says:
      July 26, 2014 at 12:12 pm

      Your welcome! Glad you like it, Amrish.

  3. Monalisa says:
    April 21, 2014 at 11:17 am

    Hey Kathryn, Your infographic is so very helpful. Thanks for the wonderful share.

    • Kathryn Aragon says:
      April 21, 2014 at 1:09 pm

      Glad to hear it, Monalisa. Let me know if you need any more help.

  4. Roger E. Adams, Ph.D. says:
    April 17, 2014 at 10:04 am

    Kathryn, great post and super-helpful for this blogging newbie! I’ve been so overwhelmed with all that has to be done to get my words out. This is really great. So glad I found you!

    Be well.

    • Kathryn Aragon says:
      April 17, 2014 at 11:12 am

      Glad to hear it, Roger! Let me know if you need help in specific areas.

  5. Gaurav Chauhan says:
    April 17, 2014 at 1:51 am

    Your article is really helpful, thanks for writing. I am looking forward to read more articles in future. Keep writing!!! cheers.

    • Kathryn Aragon says:
      April 17, 2014 at 9:52 am

      I’m glad you found it helpful, Gaurav!

    • neil says:
      April 17, 2014 at 11:01 am

      Gaurav, glad you liked the article. Please let us know if you have any questions 🙂

  6. Katharine says:
    April 16, 2014 at 8:15 am

    Hi, Kathryn,
    I have a question, if you don’t mind:
    What if I am the credible source?
    I post about home schooling and I have done that for 25 years, beginning 30 years ago, having retired when my youngest went to college. If I were to quote other sources, would it not only make me look as if I were unsure of myself? Would it not only make folks notice there are other sites out there, and confuse them?
    Or am I just still too much of a maverick, coming from the days when home schoolers faced so much opposition and vilification?

    • Kathryn Aragon says:
      April 16, 2014 at 10:39 am

      Katharine, that’s a really good question. Yes, you are a credible source, and as such, you can speak with authority, sharing your own ideas and recommendations. When I say to quote other people, I’m not talking about other homeschoolers. As a thought leader, you want to keep your eye on the pulse of homeschooling. You want to keep up with legal matters, studies on learning and education, sources for resources, etc. And you want to share those findings with your followers. So, for instance, if you make a point that’s debatable, you can back it up by quoting experts or pulling stats from studies. Of course, you’ll also interpret those quotes and add your unique spin. That’s how you make it your own. But if you’re sharing an idea that you feel strongly about, just say it… don’t worry about adding quotes. No one should be confused or want to follow someone else if you approach it that way. Hope that helps. Let me know if I you need help with it.

  7. Ryan Percy says:
    April 14, 2014 at 6:09 am

    Kathryn, I just read one blog post on kissmetrics which explained about various ways for content promotin, I personally feel that explaining your idea by infographic is better than writing lengthy blog posts. So infographic promotion can be considered as much effective way for promoting your idea.

    • Kathryn Aragon says:
      April 14, 2014 at 11:04 am

      Good point, Ryan. I’m a visual person, myself, so I can see what you mean. Just skimming an infographic can give you a ton of useful information, whereas text needs time and attention. And, of course, infographics make great blog posts.

  8. Harsh says:
    April 14, 2014 at 6:07 am

    Hey Kathryn,

    Thanks for providing such an awesome infographic. I’ll surely try to implement all these techniques to get more targeted traffic for my blog.


    • Kathryn Aragon says:
      April 14, 2014 at 11:05 am

      Way to go, Harsh! Let me know if I can help.

  9. Chris @ Write House says:
    April 13, 2014 at 9:55 pm

    Good checklist to make sure you’re getting the most out of a blog post – it’s easy to overlook many of these things in the rush to publish.

    • neil says:
      April 14, 2014 at 2:28 pm

      Chris, great point. I make checklists for everything so I do not miss anything 🙂

    • Kathryn Aragon says:
      April 14, 2014 at 3:04 pm

      So true, Chris! And it’s the details that make your posts successful (or not!). Thanks for stopping by.

  10. chawki trabelsi says:
    April 12, 2014 at 7:15 pm

    Thank you kathryn for your article I usully enhance my articles using expert opinions,
    and statistics. I’m thinking now to add some infographics, events and perheps some interviews
    if necessary within my next articles. I would like to know if visitors will be interested to watch some video interviews for example in the articles if they have time?

    • Kathryn Aragon says:
      April 12, 2014 at 9:03 pm

      Your welcome, Chawki. Definitely. I like to mix things up. Use expert opinions and researched stats or facts. And add images, videos and infographics, as appropriate. Any time you can get an interesting interview, jump at the chance. You’ll add tons of value to your articles.

  11. Carol Dunlop says:
    April 11, 2014 at 4:07 pm

    Hi Kathryn,
    I have a question about sharing content. I see this inforgraphic on your post, but you credit it from another source, so if I use it on my post, do i credit you, because that is where i found it, plus the original source or just the original source. Just wondering because we see so many things shared on the internet nowadays.

    • Kathryn Aragon says:
      April 11, 2014 at 6:21 pm

      Hi Carol. Good question. I recommend that you credit us as your source in the text of the blog post–that lets people know where you found it. Then put a link under the infographic (like mine) that credits the folks who made it. That way everyone gets credit.

      BTW, I’m so glad you like it enough to want to share it!

  12. Gary Victory says:
    April 11, 2014 at 12:27 pm

    Killer graphic Kathryn!

    • Kathryn Aragon says:
      April 11, 2014 at 1:04 pm

      Thanks, Gary!

  13. Rajat says:
    April 11, 2014 at 4:25 am

    Malvelous!! Thanks for the Infographics, Kathryn!!

    • Kathryn Aragon says:
      April 11, 2014 at 8:24 am

      You’re welcome, Rajat! Thanks for stopping by.

  14. Gregg Cantor says:
    April 10, 2014 at 11:21 am

    Thank you Kathryn! This is a valuable info graphic!!

    • Kathryn Aragon says:
      April 10, 2014 at 1:27 pm

      Your welcome, Gregg!

  15. Jan Orsula says:
    April 10, 2014 at 10:05 am

    Hello Kathryn, great infographic..

    But one think about your post, your hyperlink “research” which should redirect to your research tools page don’t working. So check it out..

    • Kathryn Aragon says:
      April 10, 2014 at 1:29 pm

      Thanks, Jan. Appreciate the heads up… and glad you like the infographic.

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