There is some confusion about what the overall objective of the onboarding process should be. Many view onboarding as an opportunity to get new users up and running. However, I prefer to think of it as laying the foundation for a long-term relationship with your brand or application.

Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design.

In April of 1969, work began on what would one day be the internet. Back then, it was known as ARPAnet, and it existed for the scientists of the US Government’s Advanced Research Projects Agency.

One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them.

Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us.

Building strong relationships and connecting with customers encourages faster growth. Everyone knows this, right? Why, then, are so many people putting so much focus on acquisition and neglecting to keep current customers happy?

At the risk of stating the obvious, nobody likes spam. In fact, the Internet’s collective hatred of all things spam has given birth what Wired recently called “a veritable cottage industry of ad blockers.”

It pretty much goes without saying that user experience is extremely important to keep in mind when you’re designing a website, creating web content, or running an online business. You want to communicate effectively and inspire your users to keep coming back. You aren’t going to be very successful at…

A while ago I came across a post on Reddit that got me thinking about giving customers what they want: The original post received almost 7,000 upvotes. That’s a lot of restaurant customers who just want to see the menu, hours and address. And, if you’ve ever visited one of those complex and meandering…