If your company relies only on analytics software to interpret and give insights on raw numbers, you are probably missing out. Numbers can give answers to many questions, like where are your users coming from, which page they visit, how long do they stay on your website and many more.

The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.)

The global economy has expanded your potential market in a way that was not possible even ten years ago, leveling the playing field for small and big businesses. However, it does come with some issues. One of them is the language barrier.

Contact Forms. Everyone wants them on their website. It seems like quite a standard component that anybody should know about like the back of their hand. But it’s not true.

Often in business we get too bogged down by the numbers and forget the actual value of speaking with our customers and prospects. I’m not just talking about sending the quarterly customer satisfaction survey, I’m talking about undertaking full qualitative user testing and research to fully understand your customers.

There is some confusion about what the overall objective of the onboarding process should be. Many view onboarding as an opportunity to get new users up and running. However, I prefer to think of it as laying the foundation for a long-term relationship with your brand or application.

Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design.

In April of 1969, work began on what would one day be the internet. Back then, it was known as ARPAnet, and it existed for the scientists of the US Government’s Advanced Research Projects Agency.

One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them.