There is some confusion about what the overall objective of the onboarding process should be.Many view onboarding as an opportunity to get new … [Read more...]
“User Experience”
How Lean UX Can Save Your Start-Up
Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to … [Read more...]
Why Hyperlinks Are Blue (and Other Quirky Web Origin Stories)
In April of 1969, work began on what would one day be the internet. Back then, it was known as ARPAnet, and it existed for the scientists of the US … [Read more...]
Why a Killer UX Doesn’t Always Translate into Conversions
One person's killer UX is another’s UX killer.Why not copy the killer user experience of a famous site in your industry? The short … [Read more...]
Why Personalization Should Be Invisible To Your Users
Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their … [Read more...]
How to Build Strong Customer Relationships to Boost Retention
Building strong relationships and connecting with customers encourages faster growth. Everyone knows this, right?Why, then, are so many people … [Read more...]
How to Monetize Your Non-Ecommerce Website Without Being A Spam Lord
At the risk of stating the obvious, nobody likes spam.In fact, the Internet’s collective hatred of all things spam has given birth what Wired … [Read more...]
The Top 5 UX Mistakes You’re Probably Making
It pretty much goes without saying that user experience is extremely important to keep in mind when you’re designing a website, creating web content, … [Read more...]
Why Giving Customers What They Want is a Bad Idea
A while ago I came across a post on Reddit that got me thinking about giving customers what they want:The original post received almost 7,000 … [Read more...]
11 Keys to Unlocking a Perfect FAQ Section to Reduce Customer Support Tickets
In a recent survey, 67% of respondents reported that they preferred helping themselves over speaking with a representative. 91% said they would use a … [Read more...]
