Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us.
Building strong relationships and connecting with customers encourages faster growth. Everyone knows this, right? Why, then, are so many people putting so much focus on acquisition and neglecting to keep current customers happy?
At the risk of stating the obvious, nobody likes spam. In fact, the Internet’s collective hatred of all things spam has given birth what Wired recently called “a veritable cottage industry of ad blockers.”
It pretty much goes without saying that user experience is extremely important to keep in mind when you’re designing a website, creating web content, or running an online business. You want to communicate effectively and inspire your users to keep coming back. You aren’t going to be very successful at…
A while ago I came across a post on Reddit that got me thinking about giving customers what they want: The original post received almost 7,000 upvotes. That’s a lot of restaurant customers who just want to see the menu, hours and address. And, if you’ve ever visited one of those complex and meandering…
In a recent survey, 67% of respondents reported that they preferred helping themselves over speaking with a representative. 91% said they would use a company’s FAQ to meet their service needs. A self-service FAQ allows customers to find answers to their questions, on their own, without having to raise a…
You’ve covered the basics: your website is setup, complete with a contact form, registration field, and payment integration. Your company’s marketing strategy is up and running, and the traffic is flowing in. So why is your conversion rate so low? Why aren’t people taking the actions that you would expect?…
It has already been shown time and time again that live chat software increases conversion rates. But equally important is how intuitive it is for chat operators to use, and how responsive it is to both visitors and customers seeking more information or needing help with an order. A poorly…
Sometimes what you don’t know can be costly. It can lead to mistakes that lead to low conversions—deterring buyers, cutting into your profits and adding extra work. For conversions to occur, it’s important that you design your website so it’s easy for users to take action.
