Putting together a great looking website is a great start, but it is just a start. True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization. Knowing how the viewers of your site really see it can help to…
Think the speed of your website doesn’t matter? Think again. A 1-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (source: Aberdeen Group) Amazon found this to be true, reporting increased revenue of 1% for every 100 milliseconds improvement…
Communication is a central aspect of most—if not of all—websites. It can be either one-way or two-way, and it happens on many different levels. Back in the days when the Internet was new, online communication was basically limited to providing information on one side and consuming it on the other.…
Here’s a conversion optimization metaphor for you… If your website were a building, hyperlinks would be the doors. What does that mean? You don’t want people to get stuck anywhere on your website. So you should always make sure they know how to get from place to place easily and…
What’s web usability and as a marketer, why should you care? Content marketing and social media ROI may be the foundation of your marketing practice, but if your site has usability errors, no one will ever get to find out how great you are. When it comes to web usability…
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but we rarely get to see what they are. Recently, I ran across Apple’s Human Interface Guidelines, and I struck by the attention to detail that…
Update: We’ve created a new article for 2015/2016 on this topic. Please visit: https://blog.crazyegg.com/2015/11/05/top-live-chat-software/. You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your…
User experience. It’s not a new concept, yet it seems that we all have our own ideas about what it is and what it means. Based on definitions I glean from a quick Google search, “UX” describes the individual perception, thoughts, and responses with respect to a product, system, or…
It’s true, usability has become a commodity. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean…
