It’s true, usability has become a commodity. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean…
Numbers, pie charts and statistics can only do so much. At some point you’re going to need to need to see how a real human being interacts with your website. Enter UserTesting.com. For as little as $29 (and often within a couple of hours of ordering) you will receive a…
Are you seeing high bounce rates on your website? The Bounce Rate, as defined by Google Analytics, is the number of people entering a page and exiting from that same page. High bounce rates are not always a bad thing. After all, if your site visitors are finding exactly what…
“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).” Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if…
Do you know who your customers are, where they live, their age group or spending patterns? Do you know which of them are the most profitable, or the most active on your website – and do you know why? If you haven’t answered yes to all of these questions, read…
Are you wondering what all the User Experience fuss is about? User Experience (UX) is somewhat of an elusive notion with many different definitions, even amongst the UX community themselves. There is user experience involved in all product and service design however my focus here is purely on digital user…
Many musicians put their soul into their music, and it’s only appropriate that this energy be carried over to their website. While this is an artists chance to put their best foot forward and get viewers interested in their music, they should tread lightly when it comes to flash-based websites,…
You shouldn’t understate its utility. The 404 page is perhaps the most neglected web design element. When your website visitors land on your 404 Page Not Found page, it can be everything from a major inconvenience to a pleasant surprise. While this page has the sole function of telling the…
