Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but we rarely get to see what they are. Recently, I ran across Apple’s Human Interface Guidelines, and I struck by the attention to detail that…
Update: We’ve created a new article for 2015/2016 on this topic. Please visit: https://blog.crazyegg.com/2015/11/05/top-live-chat-software/. You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your…
User experience. It’s not a new concept, yet it seems that we all have our own ideas about what it is and what it means. Based on definitions I glean from a quick Google search, “UX” describes the individual perception, thoughts, and responses with respect to a product, system, or…
It’s true, usability has become a commodity. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean…
Numbers, pie charts and statistics can only do so much. At some point you’re going to need to need to see how a real human being interacts with your website. Enter UserTesting.com. For as little as $29 (and often within a couple of hours of ordering) you will receive a…
Are you seeing high bounce rates on your website? The Bounce Rate, as defined by Google Analytics, is the number of people entering a page and exiting from that same page. High bounce rates are not always a bad thing. After all, if your site visitors are finding exactly what…
“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).” Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if…
Do you know who your customers are, where they live, their age group or spending patterns? Do you know which of them are the most profitable, or the most active on your website – and do you know why? If you haven’t answered yes to all of these questions, read…
Are you wondering what all the User Experience fuss is about? User Experience (UX) is somewhat of an elusive notion with many different definitions, even amongst the UX community themselves. There is user experience involved in all product and service design however my focus here is purely on digital user…
