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is founder of UXkids and head of product at Usabilla. While her education and interests are broad, Sabina is passionate about improving interactive media for all ages.

5 Tricks for a More Sharable, More Engaging Website

by Sabina Idler

people sharing puzzle pieces

Communication is a central aspect of most—if not of all—websites. It can be either one-way or two-way, and it happens on many different levels. Back in the days when the Internet was new, online communication was basically limited to providing information on one side and consuming it on the other.…

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Understanding The User Experience

by Sabina Idler

User experience. It’s not a new concept, yet it seems that we all have our own ideas about what it is and what it means. Based on definitions I glean from a quick Google search, “UX” describes the individual perception, thoughts, and responses with respect to a product, system, or…

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4 Pillars of Lean Web Design

by Sabina Idler

The lean movement. We’ve all heard of it. And considering its recent popularity, it’s probably a good thing. But what exactly does ‘lean’ mean? Here is my definition: Lean describes a way of doing something with a verified goal in mind and with a very clear focus. For lean web…

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5 Key Principles Of Good Website Usability

by Sabina Idler

It’s true, usability has become a commodity. Over the past few years, we have gotten used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean…

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Show Me My Heatmap

We've been demo-ing @CrazyEgg this week. Quite impressed so far.

Sara MacQueen

@SaraLMacQueen