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  • “Kiera Abbamonte”

    14 Best Website Visitor Tracking Software Tools (By Category)

    April 13, 2020 by Kiera Abbamonte

    14 Best Website Visitor Tracking Software Tools (By Category)

    The term website visitor tracking can mean several different things. Specifically: It can mean tracking visitor behavior on the site: Where … [Read more...]

    Filed Under: Analytics, Conversion, Testing

    Optimizely Alternatives: 8 Tools for A/B Testing and Optimizing Your Website

    April 6, 2020 by Kiera Abbamonte

    Optimizely Alternatives: 8 Tools for A/B Testing and Optimizing Your Website

    Optimizely is an A/B testing, experimentation, and optimization software designed primarily for marketers and user experience (UX) professionals. The … [Read more...]

    Filed Under: Conversion

    Website Analysis: Our 4-Step Process Plus the Tools and Examples You Need to Get Started

    March 30, 2020 by Kiera Abbamonte

    Website Analysis: Our 4-Step Process Plus the Tools and Examples You Need to Get Started

    The problem with a lot of the content that covers website analysis is that the term “website analysis” can refer to a lot of different things—and many … [Read more...]

    Filed Under: Analytics, Conversion, Design, eCommerce, Testing, User Experience

    Top 18 SaaS Analytics Tools for 2020 (By Use Case)

    March 16, 2020 by Kiera Abbamonte

    Top 18 SaaS Analytics Tools for 2020 (By Use Case)

    Many articles written about analytics tools for SaaS treat the tools as one, monolithic category: "SaaS analytics tools." But the tools you need for … [Read more...]

    Filed Under: Analytics, Marketing

    Ecommerce Customer Segmentation: Analyzing Customer Behavior Across 9 Key Segments

    March 9, 2020 by Kiera Abbamonte

    Ecommerce Customer Segmentation: Analyzing Customer Behavior Across 9 Key Segments

    Most of the content centered on customer segmentation for ecommerce tells you how to segment based on the data available in Google Analytics. That can … [Read more...]

    Filed Under: Analytics, Conversion

    How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems

    March 2, 2020 by Kiera Abbamonte

    How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems

    When your website isn’t producing the results you want, there’s likely some kind of problem standing between website visitors and conversion. Fix that … [Read more...]

    Filed Under: Conversion, Design, Mobile, Testing, User Experience

    Comprehensive Guide to Website Usability Testing (With Tools and Software to Help)

    February 24, 2020 by Kiera Abbamonte

    Comprehensive Guide to Website Usability Testing (With Tools and Software to Help)

    Marketers know that website usability testing is one of the most effective ways to optimize your site. Whether you’re troubleshooting low conversion … [Read more...]

    Filed Under: Conversion, Design, Mobile, User Experience

    Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for)

    February 11, 2020 by Kiera Abbamonte

    Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for)

    Marketers today have a lot of website optimization tools to choose from. And, while we’d love to work with every team out there, we know our web … [Read more...]

    Filed Under: Case Study, Crazy Egg

    Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate

    February 4, 2020 by Kiera Abbamonte

    Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate

    Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar's solution offers multiple ways … [Read more...]

    Filed Under: Conversion, Crazy Egg, User Experience

    How to Interpret and Use Clickmaps to Improve Your Website’s UX

    December 23, 2019 by Kiera Abbamonte

    How to Interpret and Use Clickmaps to Improve Your Website’s UX

    Website clickmaps can offer all kinds of valuable information about your website and the people visiting it. Among other things, a clickmap can tell … [Read more...]

    Filed Under: Conversion, Testing, User Experience

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