Many articles written about analytics tools for SaaS treat the tools as one, monolithic category: ”SaaS analytics tools.” But the tools you need for … [Read more...]
“Kiera Abbamonte”
Ecommerce Customer Segmentation: Analyzing Customer Behavior Across 9 Key Segments
Most of the content centered on customer segmentation for ecommerce tells you how to segment based on the data available in Google Analytics. That can … [Read more...]
How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems
When your website isn’t producing the results you want, there’s likely some kind of problem standing between website visitors and conversion. Fix that … [Read more...]
Comprehensive Guide to Website Usability Testing (With Tools and Software to Help)
Marketers know that website usability testing is one of the most effective ways to optimize your site. Whether you’re troubleshooting low conversion … [Read more...]
Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for)
Marketers today have a lot of website optimization tools to choose from. And, while we’d love to work with every team out there, we know our web … [Read more...]
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar's solution offers multiple ways … [Read more...]
How to Interpret and Use Clickmaps to Improve Your Website’s UX
Website clickmaps can offer all kinds of valuable information about your website and the people visiting it. Among other things, a clickmap can tell … [Read more...]
