Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate

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hotjar alternatives

Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar’s solution offers multiple ways to collect user feedback including: heatmaps, visitor recordings, form and funnel analysis tools, and surveys.

While Hotjar has plenty of satisfied users, some marketers may need analytics tools that are easier to use, offer more granular, in-depth data analysis, or offer more flexibility to A/B test webpage changes.

If that’s you—and you’re looking to replace Hotjar with a solution that better fits your needs—you’ve come to the right place. Below, we list 21 Hotjar alternatives, broken down into 5 categories, so you can find the right tool for you and your team.

Note: Looking for a website optimization tool that’s easier to use and offers more in-depth data? Sign up and try Crazy Egg free for 30 days to get access to heatmaps based on more visits and more granular data segmentation.

All-in-One Website Optimization, CRO, and A/B Testing Tools

When you want one tool that can do it all, the options below are ready to swoop in and replace everything Hotjar can do and then some.

Crazy Egg

Hotjar alternatives: Crazy Egg

  • Pricing: Starts at $24 per month
  • Trial: 30-day free trial on any plan
  • Unique feature: Snapshots

Here at Crazy Egg, we believe we’re one of the best alternatives to Hotjar. We’re, admittedly, a little biased—but that doesn’t mean we’re wrong.

For one, our Snapshots (that’s what we call heatmaps and clickmaps) take website analysis to another level, enabling you to dig deeper and understand the data behind the visual. You can filter clicks to see how up to 22 different segments interact with a page, and you can better understand where people are clicking.

Our software also ensures that you have maximum flexibility when it comes to sampling. We include all visits in our Snapshots and allow you to decide when and how to sample or filter as needed.

Plus, our tool offers the most flexibility with A/B testing, too. We’ve built A/B testing right into our product, but we also integrate with Optimizely, Google Optimize, and other A/B testing tools you may already use.

In other words, Crazy Egg offers marketers more flexibility and more in-depth data segmentation options than Hotjar.

Note: Sound good? Sign up and try Crazy Egg free for 30 days to get access to a website optimization tool that’s easier to use and offers more in-depth, granular data.


Hotjar alternatives: FullStory

  • Pricing: Contact FullStory for pricing details
  • Rating: 4.5 on G2
  • Unique features: Top Opportunities

FullStory focuses on the entire end-to-end digital experience, with an emphasis on actively (and proactively) troubleshooting UX problems. That means they have stellar session recordings and allow you to monitor a user’s entire history with your website. Their unique Top Opportunities feature analyzes session recordings and shows you the greatest opportunities to improve your website’s UX.


Hotjar alternatives: VWO

  • Pricing: From $99 – $1,999 per month
  • Rating: 4.2 on G2

VWO is one of the most comprehensive platforms for optimizing the customer experience. With funnels, sessions recordings, heatmaps, surveys, form analytics, and more, VWO has just about everything enterprise marketers need to analyze and improve the customer experience.


Hotjar alternatives: Inspectlet

  • Pricing: Inspectlet offers a free plan; paid plans start at $39 per month
  • Rating: 4.1 on G2
  • Unique features: Error Detection

Inspectlet is an all-in-one platform with an eye toward more technical, back-end optimization and troubleshooting. Their unique Error Detection feature proactively identifies bugs and errors and notifies you in real-time.

Website Optimization Tools

The website optimization tools below can take over the heatmapping, session replay, funnel analysis, and more. They’re the closest thing to a one-to-one replacement for Hotjar. Think all-in-one tool minus A/B testing and a few other small features.


Hotjar alternatives: Mouseflow

  • Pricing: Starts ar $29 per month
  • Rating: 4.6 on G2

Mouseflow is another website optimization tool aimed at diagnosing why visitors don’t convert. With session replay, heatmaps, and funnels, the tool has many of the features marketers and CROs need to optimize for conversions.


Hotjar alternatives: EyeQuant

  • Pricing: Contact EyeQuant for pricing details
  • Rating: 4.6 on G2
  • Unique features: Clarity Score

EyeQuant is designed to use research, AI, and data to improve website design, all while making the project management and sign-off process easier. They’ve put in the research to help users actually predict how website visitors will navigate and respond to designs changes.


Hotjar alternatives: SessionCam

  • Pricing: Contact SessionCam for pricing details
  • Rating: 4.1 on G2
  • Unique features: Struggle Detection

SessionCam (despite the name) offers a lot more than just session replays. They also feature heatmaps, conversion funnels, and customer journey mapping. Their unique Struggle Detection features helps you identify areas of your site that leave customers frustrated—so you can fix them and boost conversions.

Lucky Orange

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  • Pricing: Starts at $10 per month
  • Rating: 4.0 on G2
  • Unique features: Chat

Lucky Orange offers heatmaps, session recording, funnel analysis and more—all designed to help users get to the heart of why visitors don’t convert. Lucky Orange is also one of the few conversion optimization platforms to include a Chat feature, making it easier to communicate directly and informally with customers.


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  • Pricing: Contact Clicktale for pricing details
  • Rating: 3.9 on G2
  • Unique features: Experience Center

Clicktale is one website analytics solution with, perhaps, the biggest emphasis on web analytics. With solutions for web, mobile, and apps, their tool includes session replay, heatmaps, and conversion analytics. Their unique Experience Center helps users get a high-level overview of the entire customer experience and how it affects business.


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  • Pricing: Contact Decibel for pricing details
  • Unique features: Digital Experience Score (DXS)

Decibel Insight is the web optimization platform designed for continuous improvement. Their unique Digital Experience Score (or DXS) helps users get a bottom-line read on the experience customers have across your website or app. Plus, their data captures everything from mouse movements and scrolling to device rotations and pinching.


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  • Pricing: Business plans start at $69.99 per month
  • Rating: 4.4 on G2 (based on 6 reviews)

Reactflow is a website optimization tool with an eye toward diagnosing conversion blockers and building “distraction-free” funnels. With features like heatmaps, session recordings, funnels, and feedback, Reactflow is a solid option for replacing Hotjar.

A/B Testing Software

When you need to make changes to improve your website and test those improvements, the tools below are there to manage and report on experiments like A/B testing. Most of these can be used in conjunction with some of the website optimization tools above.


Hotjar alternatives: Optimizely

  • Pricing: Contact Optimizely for pricing details
  • Rating: 4.3 on G2
  • Unique features: Full Stack

Optimizely is on the top go-to A/B testing tools. Their Full Stack offering enables everyone from engineers to marketing to product teams to A/B test every aspect of their job. With Optimizely, you can make decisions based on their automated reporting or dig deeper to better understand why versions differ.


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  • Pricing: Paid plans start at $89 per month
  • Rating: 4.2 on G2

Mixpanel is designed for constant improvement of the product. Their “innovation loop” design streamlines testing and iteration to continuously grow the customer experience and boost retention. Plus, an eye toward visual reporting makes decision-making a breeze.

AB Tasty

Hotjar alternatives: AB Tasty

  • Pricing: Contact AB Tasty for pricing details
  • Rating: 4.4 on G2

AB Tasty is one of the best options available for enterprise website and customer experience optimization. With platforms designed for both marketing and product teams, AB Tasty offers A/B testing on the client-side, and server-side, and solutions for personalized marketing, progressive roll-out, and more.


Hotjar alternatives: SiteSpect

  • Pricing: Contact SiteSpect for pricing details
  • Rating: 4.3 on G2
  • Unique features: Services

SiteSpect is another top A/B testing tool that also specializes in personalization and other website optimization. What’s unique about SiteSpect is that users have the option to buy their services as well—completely offloading the task of testing.

Session and User Recording Tools

If you’re more interested in the qualitative data around how users interact with your website or app, session and user behavior recording tools may be just the ticket.


Hotjar alternatives: UserTesting

  • Pricing: Contact UserTesting for pricing details
  • Rating: 4.5 on G2

UserTesting is one of the original website optimization tools to focus solely on user recordings. The tool enables you to request real users to test your website or app, give them a particular task to complete, and ask specific questions about the experience.


Hotjar alternatives: Smartlook

  • Pricing: Paid plans start at $31 per month
  • Rating: 4.7 on G2
  • Unique features: Identify customers

Smartlook offers a website optimization platform with all the features customer support teams need, including session recording, customer journey mapping, and funnels. What’s unique about Smartlook is the option to use their API, in conjunction with other software to actually put a name to the user recordings and visitor behavior.


Hotjar alternatives: LiveSession

  • Pricing: Starts at $99 per month
  • Rating: 4.7 on G2
  • Unique features: Engagement Score

LiveSession is a great option for session replays and proactive troubleshooting on your website or web app. Filters, Inspect Mode, and Engagement Score make it easier to get to the heart of the data you need—without spending hours watching irrelevant replays.

Surveys and Customer Feedback

Surveys and other user feedback tools are ideal for drawing in more in-depth information around what customers and users experience when using your website or product.


Hotjar alternatives: RightMessage

  • Pricing: Starts at $29 per month
  • Unique features: Personalization

RightMessage is one of the top tools available for surveying website visitors and putting their answers to work for you. Everything RightMessage does—from surveys, to email, and landing page segmentation—is designed to personalize your message for better conversions.


Hotjar alternatives: Survicate

  • Pricing: Paid plans start at $59 per month.
  • Rating: 4.6 on G2

Survicate focuses on a more holistic approach to customer feedback—charting everything from website feedback to Net Promoter Score (NPS) and mobile app surveys. Their goal is to empower teams across the organization with the customer feedback they need to make the right decisions.


Hotjar alternatives: Ramen

  • Pricing: Paid plans start at $39 per month.
  • Rating: 4.7 on G2 (based on 3 reviews)

Ramen’s customer survey tool focuses on getting feedback from the right customers at the right time—while they’re actually using your website. The tool offers robust targeting options to help you find the right customers to ask and enables you to proactively mitigate churn and lost customers.

Find the Right Website Optimization Solution

With so many tools and solutions available to marketers, engineers, product teams, and customer support pros who want to better understand the behavior of visitors on their website, there’s no reason to stick with one that doesn’t work for you or your team.

One of the Hotjar alternatives above may just be a better option for improving your website, app, or product.

How do you choose which tool to use? The questions to ask are:

  • What features do you need around data segmentation, A/B testing, funnel analysis, and more? Which features are you better off without?
  • Which tool’s user interface seems like the most intuitive one for you and your team?

Or, you can try Crazy Egg free for 30 days and see why we’re convinced we offer the best alternative to Hotjar.

Note: Looking for a website optimization tool that’s easier to use and offers more in-depth data? Sign up and try Crazy Egg free for 30 days to get access to heatmaps based on more visits and more granular data segmentation.

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