Web Analytics: The Secret Ingredient in Lead Scoring
Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that…
Analytics
Researching User Intent: How to Learn What Users Really Want
If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user
How To Use Google Analytics New Attribution Modeling Tool (And how to get it)
One of the knocks on Google Analytics has been the way it handles goal attribution. Translation: Â the way that Google Analytics currently gives credit to
How Does Google Analytics Attribute Goal Conversions?
Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.”
How To Use Google Analytics Intelligence Events To Make Intelligent Decisions
Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then