Analytics

Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we…

Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and

There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the best return

Being data-driven is good. Unless, of course, all that data driving your decisions is wrong.

If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of

If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of

Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics;