Analytics

This guide is aimed at users who want to leverage the most effective GA4 functionalities and skip the rest. We’re going to cut through the…

Abandonment rate is the percentage of people that leave after initiating an action. More specifically, the phrase “abandonment rate” typically refers to: To calculate the

8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business.

Average analytics blogs present data in a dry and monotone way. The content’s there, but you don’t feel any kind of enjoyment, motivation, or excitement

A sales funnel is a way to track potential customers from initial contact to purchase. Anyone using the funnel, should be able to look at

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,

Website visitor tracking can mean a lot of different things. We broke our list down into 3 common use cases—so you can find the tool you need fast.

Google Analytics removed keyword data and replaced it with “not provided” back in 2013. For the conspiracy theorists among us, the advent of Google Analytics