12 Must Read Analytics Blogs

by Sharon Hurley Hall

Last updated on July 11th, 2017

Are you looking for the best analytics blogs on the Internet?

Here (in no particular order) is a list of blogs and sites can help you wrestle the topic into submission.

1. Analytics Talk


Justin Cutroni

Analytics Talk is the personal blog of Justin Cutroni, the Analytics Advocate at Google, so he’s in a great position to provide relevant information on this topic. This is a good place to get a handle on what the latest Google updates mean for you. Recent posts cover universal analytics, cohort analysis and the Analytics tag manager and this recent post (which includes a code snippet) outlines A New Method to Track Keyword Ranking using Google Analytics.

2. Business Week Business Exchange

You’re probably wondering why Business Week is on this list, as it doesn’t run an analytics blog. However, it does provide a useful feed of the latest marketing analytics news via Business Exchange. No pick from this one, but it’s a great destination to find the latest updates and strategies that you’ve missed.

3. Crazy Egg

Given that we analyze your site with heatmaps, you’d expect us to be interested in analytics – and we are. The analytics section of the Crazy Egg blog covers the intersection between analytics and conversion optimization, with a look at the related areas of copywriting and web design. A popular post from this category compares the analytics available for those using URL shorteners. It’s called URL Shorteners and Analytics: Which Ones Deliver Results?

4. Google Analytics

This is the official blog of Google Analytics.  As you would expect, it keeps readers up to date with feature improvements, looks at issues around conversion and social media and features case-studies of Analytics users. Our top pick outlines some strategies for optimizing Google Analytics. It’s titled 5 Ways To Ensure Google Analytics Is Running Perfectly.

5. SEO Takeaways


Himanshu Sharma

Run by Himanshu Sharma, the SEO Takeaways blog looks at PPC, SEO and analytics. Warning: some of the content is a bit geeky, but if you can stand it, there’s some valuable info and insight. A prime example is The Geek guide to Determining and Reporting the Real Bounce Rate which gives a tip for optimizing your analytics code for better bounce rate measurement.

6. Hubspot

Inbound marketing specialist Hubspot is well known for quality information, and the analytics section of its blog doesn’t disappoint. As well as several posts on general marketing analytics, Hubspot covers must-see metrics, conversion and more, with particular emphasis on social media ROI. A post that’s well worth reading explains how to get actionable data from your Twitter stream: How to Use the New Twitter Archive to Analyze Your Marketing Tweets.

7. KISSmetrics

KISSmetrics takes a people-centered approach to analytics, tracking every business interaction online – and offline. The analytics posts on the blog cover conversion funnels, resources, essential features and using analytics for business improvements. A popular post, What Your Analytics Software is Hiding From You, goes deeper into some Google Analytics data that some might not understand.

8. Mixpanel

The early posts on Mixpanel’s blog are mainly about its product and service, but seeded among them are useful articles on measurement and tracking. There have also been a couple of recent post on metrics that are worth a read. Our pick, BS metrics, looks at what’s worth paying attention to and what matters when it comes to metrics.

9. Occam’s Razor

Avinash Kaushik

Avinash Kaushik

Occam’s Razor by Avinash Kaushik has dozens of detailed posts on every aspect of web analytics and digital marketing. The blog covers qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. If you’re interested in analytics, it’s a must-read. Check out the custom reports Avinash provides to get more from your data. There are so many useful posts here that it’s difficult to focus on just one, but this recent post gives the author’s take on the best analytics tools (he should know!): Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

10. Online Behavior

Online Behavior is a marketing measurement and optimization blog. As part of that it covers social media, implementation and segmentation of analytics. There are dozens of articles aimed at unlocking the mysteries of analytics for business users, and this one explains how to make this technical data understandable: 10 Best Or Worst Ways To Visualise Web Analytics Data.

11. Search Engine Watch

Search is central to our whole web experience. While Search Engine Watch is best known for its coverage of everything from SEO and PPC to local, social, mobile and video search, it’s got a pretty robust analytics section too. Here you will find the latest analytics stories as well as tips and tools. Our pick helps you use Google Analytics more efficiently with 7 Time-Saving Google Analytics Custom Reports (and yes, I DID add some of these to my own Analytics account).

12. Web Analytics World

Web Analytics World has a special section dedicated to Google Analytics and there are some excellent think pieces there, as well as tips and tools on custom reporting, UTM tags, bounce rate, exit pages and more. Our pick (for the title alone) is Google Analytics! So you’re a spy, right? which takes a look at the ethics of digital analytics.

What do you think are the best analytics blogs on the Internet?  Leave your vote in the comments section.



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Sharon Hurley Hall

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.


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  1. josephpaul says:
    June 30, 2017 at 1:47 am

    Great blog!!! As analytics is one of the new ways to gain deeper insights of data and the best way to learn about the product profit and sales. It provides deeper insights of data, but it’s better than anything to take your business on the right path. This blog gives much information to know the analytics deeply. Thanks for the blog

  2. Antonio José Soler Morillas says:
    August 9, 2016 at 6:20 pm

    Really usefull, Gracias por el post!!

  3. Anonymous says:
    April 17, 2016 at 6:04 am

    Eventually, this unique article shall help you kind through a few of the
    most crucial issues for making a BI applications

  4. Mark Ellis says:
    April 11, 2016 at 5:26 am

    Extremely interesting and informative post! Thanks for sharing.

  5. Anonymous says:
    November 26, 2015 at 4:37 am

    Hi there terrific blog! Does running a blog such as this require
    a large amount of work? I have absolutely no expertise in programming but I had been hoping to
    start my own blog soon. Anyway, if you have any suggestions or techniques for new blog owners please share.
    I understand this is off subject but I simply needed to ask.
    Appreciate it!

  6. Aastik says:
    April 17, 2015 at 2:06 am

    Google analytics official blog is my best choice. It has information with clear explanation about each steps. I will recommend to watch videos of Analytics Academy also.

    • Kathryn Aragon says:
      April 17, 2015 at 9:15 am

      Agreed. They truly are the source.

  7. jmbonni says:
    January 12, 2015 at 12:56 pm

    Good morning,
    TOOTAAL.COM shows in timeline the words uner the mouse during a visit and has an alalyse system to extract the main topics which matter a visitor.
    TOOTAAL.COM is free in Beta version

    • Kathryn Aragon says:
      January 12, 2015 at 1:03 pm

      Sounds interesting, jmbonni. Thanks!

  8. Richard says:
    September 19, 2014 at 12:10 pm

    Here’s another, mostly related to Adobe Analaytics & Optimisation: Richard Hayes site

  9. Rankjane says:
    September 3, 2014 at 3:30 am

    Thanks Hurley for sharing your valuable info with us. Its really an awesome post.

    • Neil Patel says:
      September 3, 2014 at 11:32 am

      Rankjane, glad you liked the article. Thanks for giving us feedback 🙂

  10. Hemant says:
    January 22, 2014 at 1:32 am

    Hi Sharon,

    Your article is really helpful, thanks for writing. I am looking forward to read more articles in future. Keep writing!!! cheers.

  11. Abuzar says:
    January 6, 2014 at 3:19 pm

    Nice quality information… great work thanks for sharing………. keep it up
    only one line to describe it all
    Great content deserves great ranking

  12. Shahram says:
    November 4, 2013 at 1:56 pm

    About analytics tools:
    We have launched GazeHub where you can track the visitors eye movements.
    At the moment there is free beta invitation at gazehub.com

  13. subhash says:
    November 3, 2013 at 10:10 am

    The 12 sites are mostly used but i found a website which provides the keywords and competitors and for me it providing acurate details about competitors. It will be very good for SEO . Web Analytics Statsfire.com

  14. Shruti says:
    June 24, 2013 at 11:03 pm

    Google Analytics is something awesome to me. Anyway thanks for the great post.

  15. Myhox says:
    April 18, 2013 at 9:50 pm

    Google Analystic is the best blog anaytic tools. It analyze all the behaviour of at real time. Therefore i would like to prefer this free services.
    Crazy Egg is also perfect anlytic services, i like its features and performance.
    Thank you for sharing this great list, it is really helpful for me to understand and learn about other tools.Myhox Network

  16. Maggie says:
    February 27, 2013 at 7:31 am
    • Russ Henneberry says:
      February 27, 2013 at 8:46 am

      Ooooh, I love lunametrics.com! Thanks for adding this Maggie!

  17. February 25, 2013 at 2:34 am

    Great post – thanks. The choice articles a great list for those who missed them – as the visibility of blog posts can decline quite rapidly – whatever the quality of the content…

    • February 25, 2013 at 9:03 am

      Glad you find them useful, Vernon. Any favorite analytics blogs of your own to add?

  18. Himanshu says:
    February 22, 2013 at 2:05 pm

    Thanks for the mention. I am honored to be listed 🙂

  19. February 22, 2013 at 10:13 am

    So do we take it that SEO Takeaways is twice as good as any of the others? 😉

    • Russ Henneberry says:
      February 22, 2013 at 10:17 am

      Ha ha… thanks Matt! I just fixed that issue.

      • sheila morgan says:
        June 20, 2016 at 3:50 am

        Excellent analysis – I loved the facts – Does someone know where I could possibly get access to a fillable FL DoR DR-97 form to fill out ?

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