12 More Must-Read Analytics Blogs

by Sharon Hurley Hall

Analytics tools are the bedrock of conversion optimization. They capture the data that shows what’s happening on your web pages and help you analyze it so you know what to change and can assess whether your new strategy is working. But using analytics tools is not always straightforward. Many analytics…

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7 Underused Tactics For Split Testing Ninjas

by Sajad Ghanizada

ab testing

Remember that time when you paid for a brand new Optimizely account? Overwhelmed with excitement, you set up a couple of split tests in between sips of coffee, ready to prove to the world that changing the color of your beautiful call to action would dramatically increase your growth rate?…

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Bridging The Gap Between Phone Calls & Analytics in 2014

by Tommy Walker

Look at you, the Smart Marketer: setting up heat maps, using conversion tags, being all innovative with your email marketing, and using smart retargeting techniques. You understand the importance of page flow and designing with emotion. If your website were a real-life store, they’d block off main street because there are so many…

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Alex Peters

@alexpeterss

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