Do you know what a heat map is – and what it is good for? Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically, anywhere there’s data to display. They’re increasingly popular in scientific disciplines where large volumes of data have to…

It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history.

If you’re only going to use one social media site for marketing, the chances are it’s going to be Facebook. The now-ubiquitous social networking site has come a long way since its Harvard University origins and has been open to the public since September 2006.

Earlier this year, Twitter turned 10. The now ubiquitous social network was launched in March 2006 and now has 313 million monthly active users, with 79% of those located outside the US. It is estimated that 500 million people use the site every month and 82% of its users access…

These days, the first thing I do after setting up a new website is link it to the new Google Search Console tool. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to…

Just how effective is online marketing at converting people from free to paid users of a particular tool? And is marketing the only thing that matters?

A lot of conversion optimization advice targets onsite conversions: ensuring that every aspect of your website is working to lead visitors to take action. But if you’re only focusing on what happens on your website, you’re missing a trick, because there’s lots going on offsite that has an effect on…

I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of different types of code on a site in order to track the metrics you need. Before GTM, putting tracking code on your site was a…

If you’re starting a conversion rate optimization (CRO) project, there’s a good chance you’ll be doing it on a WordPress powered website. As a WPEngine infographic shows, WordPress is the world’s most popular content management system, with 59.3% of the market and is used by some of the world’s biggest…