DON’T MISS OUT

Get updates on new articles, webinars and other opportunities:

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

The Crazy Egg Guide to Twitter Marketing

by Sharon Hurley Hall

The Crazy Egg Guide to Twitter Marketing

Earlier this year, Twitter turned 10. The now ubiquitous social network was launched in March 2006 and now has 313 million monthly active users, with 79% of those located outside the US. It is estimated that 500 million people use the site every month and 82% of its users access…

Read More

The Crazy Egg Guide to Google Search Console

by Sharon Hurley Hall

crazy egg guide to google search console

These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s…

Read More

Think About the Funnel: How to Optimize Your Off-Site Presence on 8 Social Media Sites

by Sharon Hurley Hall

social media and your funnel

A lot of conversion optimization advice targets onsite conversions: ensuring that every aspect of your website is working to lead visitors to take action. But if you’re only focusing on what happens on your website, you’re missing a trick, because there’s lots going on offsite that has an effect on…

Read More

13 Conversion Boosting WordPress Plugins You Should Be Using in 2016

by Sharon Hurley Hall

CRO Wordpress Plugins

If you’re starting a conversion rate optimization (CRO) project, there’s a good chance you’ll be doing it on a WordPress powered website. As a WPEngine infographic shows, WordPress is the world’s most popular content management system, with 59.3% of the market and is used by some of the world’s biggest…

Read More

How to Create a Case Study to Wow Your Visitors

by Sharon Hurley Hall

wow with case studies

If you’re looking for a great lead magnet that will wow your visitors, consider creating a case study. Why? Case studies work. Stories that Sell describes how one company used a booklet containing five case studies aimed at different buyer personas to gain a 40% conversion rate. And that’s from…

Read More
Show Me My Heatmap

@AndreaFine @CrazyEgg I love using it. That's when my clients really get it. More than any @Google analytics data.

Dagmar Gatell

@DagmarGatell

What makes people leave your website?