Heat maps are a great tool for visualizing complex statistical data. Doctors, engineers, marketers, sociologists, and researchers of every kind use heat maps to make…
Sharon Hurley Hall
The Easy as Pie Guide to Installing Google Tag Manager
I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of…
Using Google Analytics to Understand Your Social and Mobile Audience
Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics;…
7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy
Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups….
7 Ways SEO Will Evolve in 2016
One of the fun things to do at this time of year is to look back at your predictions and see how you did. I’m…
12 Lessons From Crazy Egg’s Most Popular Posts of 2015
‘Tis the season to do roundups and Crazy Egg isn’t immune from the trend. Here are the most popular posts on the blog this year,…
23 Conversion-Boosting WordPress Plugins
WordPress rules the web. The latest stats show that: 25% of the top 10 million sites by Alexa rank use WordPress every 74 seconds a…
How to Become a Better Copywriter: 21 Tips from the Experts
Want to get better results from your web pages? Then you have to get the copy right. Whether you’re writing landing page copy or tweaking…
The 20 Best Lessons from 100 CrazyEgg Posts
I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s…
How to Use Related Content for Better Conversions
The more excellent content you give people to read, the greater their incentive to stick around on your site. And keeping people on your site…