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Do you know what a heat map is - and what it is good for?Heatmaps are everywhere these days. You see them on the weather, on real estate sites – … [Read more...]
“Sharon Hurley Hall”
Think About the Funnel: How to Optimize Your Off-Site Presence on 8 Social Media Sites
A lot of conversion optimization advice targets onsite conversions: ensuring that every aspect of your website is working to lead visitors to take … [Read more...]
The Easy as Pie Guide to Installing Google Tag Manager
I'm a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing … [Read more...]
Using Google Analytics to Understand Your Social and Mobile Audience
Know your audience. It's one of the key rules of getting better conversions. These days, knowing your audience isn't simply about overall web traffic … [Read more...]
7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy
Social media isn't going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age … [Read more...]
7 Ways SEO Will Evolve in 2016
One of the fun things to do at this time of year is to look back at your predictions and see how you did. I'm happy to report, that this past year, we … [Read more...]
12 Lessons From Crazy Egg’s Most Popular Posts of 2015
'Tis the season to do roundups and Crazy Egg isn't immune from the trend. Here are the most popular posts on the blog this year, collated by … [Read more...]
23 Conversion-Boosting WordPress Plugins
WordPress rules the web. The latest stats show that:25% of the top 10 million sites by Alexa rank use WordPressevery 74 seconds a new site … [Read more...]
Learn CRO Visually: 13 Infographics on Conversion Optimization
We're visual creatures - that's one of the reasons that infographics are so appealing. For many of us, it's also about the stats. There's something … [Read more...]
How to Become a Better Copywriter: 21 Tips from the Experts
Want to get better results from your web pages? Then you have to get the copy right. Whether you're writing landing page copy or tweaking button text, … [Read more...]
