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Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

The Crazy Egg Guide to Twitter Marketing

by Sharon Hurley Hall

The Crazy Egg Guide to Twitter Marketing

Earlier this year, Twitter turned 10. The now ubiquitous social network was launched in March 2006 and now has 313 million monthly active users, with 79% of those located outside the US. It is estimated that 500 million people use the site every month and 82% of its users access…

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The Crazy Egg Guide to Google Search Console

by Sharon Hurley Hall

crazy egg guide to google search console

These days, the first thing I do after setting up a new website is link it to Google Search Console. Previously known as Google Webmaster Tools, this free resource from Google shows how the search giant crawls and indexes websites. It is invaluable for anyone needing to monitor: Their site’s…

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How to Create a Case Study to Wow Your Visitors

by Sharon Hurley Hall

wow with case studies

If you’re looking for a great lead magnet that will wow your visitors, consider creating a case study. Why? Case studies work. Stories that Sell describes how one company used a booklet containing five case studies aimed at different buyer personas to gain a 40% conversion rate. And that’s from…

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