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    What is a Heat Map, How to Create One, Examples and Case Studies

    May 14, 2020 by Sharon Hurley Hall

    Heat maps are a great tool for visualizing complex statistical data. Doctors, engineers, marketers, sociologists, and researchers of every kind … [Read more...]

    Filed Under: Analytics

    The Easy as Pie Guide to Installing Google Tag Manager

    June 20, 2016 by Sharon Hurley Hall

    Google Tag Manager Easy as Pie

    I'm a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing … [Read more...]

    Filed Under: Analytics

    Using Google Analytics to Understand Your Social and Mobile Audience

    March 30, 2016 by Sharon Hurley Hall

    google analytics social and mobile audience

    Know your audience. It's one of the key rules of getting better conversions. These days, knowing your audience isn't simply about overall web traffic … [Read more...]

    Filed Under: Analytics

    7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy

    January 25, 2016 by Sharon Hurley Hall

    social media workhorse

    Social media isn't going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age … [Read more...]

    Filed Under: Social Media

    7 Ways SEO Will Evolve in 2016

    December 30, 2015 by Sharon Hurley Hall

    7 Ways SEO Will Evolve in 2016

    One of the fun things to do at this time of year is to look back at your predictions and see how you did. I'm happy to report, that this past year, we … [Read more...]

    Filed Under: SEO

    12 Lessons From Crazy Egg’s Most Popular Posts of 2015

    December 17, 2015 by Sharon Hurley Hall

    12 lessons from crazy egg 2015

    'Tis the season to do roundups and Crazy Egg isn't immune from the trend. Here are the most popular posts on the blog this year, collated by … [Read more...]

    Filed Under: Conversion

    23 Conversion-Boosting WordPress Plugins

    November 27, 2015 by Sharon Hurley Hall

    23 Wordpress Conversion Boosting Plugins

    WordPress rules the web. The latest stats show that: 25% of the top 10 million sites by Alexa rank use WordPress every 74 seconds a new site … [Read more...]

    Filed Under: WordPress

    How to Become a Better Copywriter: 21 Tips from the Experts

    November 10, 2015 by Sharon Hurley Hall

    how to become a better copywriter

    Want to get better results from your web pages? Then you have to get the copy right. Whether you're writing landing page copy or tweaking button text, … [Read more...]

    Filed Under: Copywriting

    The 20 Best Lessons from 100 CrazyEgg Posts

    October 31, 2015 by Sharon Hurley Hall

    20 lessons from 100 crazy egg posts

    I recently had my 100th post published on the Crazy Egg blog. (In case you're interested, here's my first, published in 2012.) For me, that's quite a … [Read more...]

    Filed Under: Content Marketing

    How to Use Related Content for Better Conversions

    October 10, 2015 by Sharon Hurley Hall

    related content for better conversions

    The more excellent content you give people to read, the greater their incentive to stick around on your site. And keeping people on your site longer … [Read more...]

    Filed Under: WordPress

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