I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most posts I’ve written on someone else’s blog.
I’ve enjoyed every minute of it. In celebration, I’m recapping some of the most successful posts I’ve published on the blog (based on comments and general buzz) along with a key takeaway from each. Hope you enjoy the roundup.
1. 19 Free Presentation Tools to Wow Your Audience
19 Free Presentation Tools to Wow Your Audience is hands-down my most popular post on the blog. Written to coincide with the 25th anniversary of PowerPoint, it outlines presentation tools to improve boring slides so you can wow your audience.
Key takeaway: You don’t have to spend a fortune to improve your presentations. Many of the tools in this roundup are still available and have been updated and extended.
2. 7 Reasons Your Bounce Rate Is High (And how to reduce it)
7 Reasons Your Bounce Rate Is High asks why web users leave your site and presents seven factors that can cause a high bounce rate. That provides a handy checklist for troubleshooting your site.
Key takeaway: Visitors are looking for outcomes. If your site doesn’t deliver, they will leave.
3. The Ultimate Guide to Finding and Using Images in Your Content
The Ultimate Guide to Finding and Using Images in Your Content is a post I’m really proud of. It’s an in-depth guide to understanding image licensing which also provides a long list of places to find the Creative Commons, royalty free and public domain images you need.
Key takeaway: With content marketing, it’s not enough to focus on writing. Use stellar images for best results.
4. Improve Content Strategy with an Editorial Calendar: 14 Free Downloads
Improve Content Strategy with an Editorial Calendar: 14 Free Downloads helps you improve your blogging and content marketing strategy by using the power of an editorial calendar. It provides a list of free resources to suit most needs.
Key takeaway: Using an editorial calendar gives you and your team peace of mind by removing the panic about your content plan.
5. 9 Must-Have Twitter Tools that Can Make You a Social Media Rock Star
9 Must-Have Twitter Tools that Can Make You a Social Media Rock Star lists tools that help with follower management, Twitter analytics, community building and more so you can get more from Twitter marketing.
Key takeaway: Using third-party tools can help you get even more from your Twitter interactions.
6. 5 Ways to Get More Attention For Your Blog
5 Ways to Get More Attention For Your Blog provides stats and tips on content repurposing, using your blog as the original source.
Key takeaway: Repurposing your blog content gives you the opportunity to reach more prospects, customers and potential partners by providing content in the ways they most like to consume it.
7. 22 Image Editing Tools to Make Your Pictures Pop!
22 Image Editing Tools to Make Your Pictures Pop! provides exactly what it says on the tin: a list of tools that will help you give your images more impact so they are more shareable.
Key takeaway: If your images don’t look right, you won’t get the attention you need. Use these tools to fix problems.
8. The Pros and Cons of ContentCloud for Content Management
The Pros and Cons of ContentCloud for Content Management is a review of a tool that promises to offer streamlined content management for marketers.
Key takeaway: While the beta version of this tool had some issues to be ironed out, the assignment templates and inline discussions offered some advantages for marketers.
9. 5+ Alternatives to Google Analytics
Google Analytics isn’t the only game in town, says 5+ Alternatives to Google Analytics. This article provides mini-reviews of five major alternatives, and lists another 11 worth looking at.
Key takeaway: Using a second analytics program allows you to compare data and get additional functionality.
10. 7 SEO ‘Best’ Practices That Now Seem Weird (and What’s Replaced Them)
7 SEO ‘Best’ Practices That Now Seem Weird outlines some of the major changes in search engine optimization (SEO) and highlights the new SEO normal.
Key takeaway: Get SEO right and you can find out where you’re losing conversions and optimize to get them back again.
11. 21 (Mostly) Free Web Usability Tools You Can’t Do Without
Do marketers need to care about web usability? 21 (Mostly) Free Web Usability Tools You Can’t Do Without shows why you should and lists 21 tools to help improve user experience on your website.
Key takeaway: If your site has usability errors, no one will ever get to find out how great your business is, and conversions will be poor.
12. 12 Must Read Analytics Blogs
12 Must Read Analytics Blogs introduces 12 analytics experts who provide tips to help you wrangle Google Analytics into submission and find out what your web metrics really mean.
Key takeaway: Use the right analytics strategies and you’ll get more usable data. These 12 blogs are an excellent starting point.
13. 5 Custom Google Analytics Dashboards And How To Use Them
Still on the topic of Google Analytics, 5 Custom Google Analytics Dashboards And How To Use Them offers better options for looking at Google Analytics data to get more insights.
Key takeaway: If you need to extract more data from Google Analytics, you can do this without the headache by using pre-prepared dashboards.
14. 7 Ways to Score with Local Search Optimization
7 Ways to Score with Local Search Optimization looks at the local and mobile SEO trends, providing tips on how to do them right.
Key takeaway: People want more personal, relevant search results. Local SEO is the way to provide them.
15. 21 Resources to Help You Rock SlideShare for Marketing
Need some help getting started with SlideShare? These 21 Resources to Help You Rock SlideShare for Marketing will help you start your content marketing efforts right.
Key takeaway: SlideShare is one of the top sites in the world by visitor numbers. You can’t afford to ignore it.
16. Run A Better Guest Blogging Campaign: 7 Things NOT to Do
Guest blogging is a great marketing tactic, if done right. Run A Better Guest Blogging Campaign: 7 Things NOT to Do outlines some of the major guest blogging annoyances to avoid so your guest posts get published.
Key takeaway: Guest blogging helps you build authority and get your brand and products known. Avoid these annoyances for a successful strategy.
17. How To Get Started With Google+ Hangouts
We’re all used to Google Hangouts now, but at the time How To Get Started With Google+ Hangouts provided a useful beginner’s guide.
Key takeaway: Google Hangouts is a great tool for connecting with customers, showcasing expertise, launching products and providing training.
18. Analytics Update: Do You Need a Second Analytics Package?
Do You Need a Second Analytics Package? reviews Clicky Web Analytics in detail and shows some of its killer features.
Key takeaway: Clicky is a user-friendly analytics package that had some features we take for granted way before Google included them in Analytics. It’s rich data visualization and ease of use make it a useful tool.
19. 14 Resources to Help You Write Better Marketing Copy
Looking for a little inspiration to shift your marketing copy from blah to brilliant? These 14 Resources to Help You Write Better Marketing Copy will help you stay at the top of your game.
Key takeaway: Use these resources to give your copywriting a little extra pizzazz.
20. 15 Can’t Miss Resources on Video Marketing & Video SEO
Marketing with video? 15 Can’t Miss Resources on Video Marketing & Video SEO provides key insights on all aspects of video marketing.
Key takeaway: Video marketing is growing in importance. Don’t ignore the trend.
Hope you enjoyed that foray through the past. What’s your favorite CrazyEgg blog post (no, it doesn’t have to be one of mine)?
Read other Crazy Egg posts by Sharon Hurley Hall.