12 Lessons From Crazy Egg’s Most Popular Posts of 2015

by Sharon Hurley Hall

‘Tis the season to do roundups and Crazy Egg isn’t immune from the trend. Here are the most popular posts on the blog this year, collated by cross-referencing stats from Google Analytics and Ahrefs Content Explorer. Conversion optimization, design tips, pricing, SEO – this collection of posts has it all.

1. A Guide to A/B Testing With Google Analytics

Written by Shane Barker, A Guide to A/B Testing with Google Analytics is the most popular post from the Crazy Egg blog this year. It takes you step by step through the process of setting conversion goals, choosing experiments, segmenting your web traffic, configuring your experiment, and testing. It includes screenshots so you can easily set up your own tests.

Key Takeaway: Google Analytics is “still the best option for running A/B testing on your landing page and conducting a content experiment at the very low price of free.”

2. The Anatomy Of A Website That’s Optimized For Conversions

Want to understand how to optimize your site to improve conversions? Former Crazy Egg editor Kathryn Aragon dissects a well optimized site in The Anatomy of a Website that’s Optimized for Conversions. This post includes a detailed infographic, as well as additional information on design, site structure, usability and user experience.

Key Takeaway: “If you’re starting from scratch, why not design a site that’s sure to meet your conversion goals from day one?”

3. The Dynamics Of Screen Size And Resolution For Conversion

This was the year of mobilegeddon, which means it was also the year when no-one could ignore the importance of optimizing for mobile. Adjusting for the various screens shoppers are using is a big aspect of that. The Dynamics of Screen Size and Resolution for Conversion by Nadav Dakner shows how screen sizes and resolutions have evolved and why you can no longer take a one size fits all approach. The article suggests tools for testing how people respond to your content both on the web and in email marketing.

Key Takeaway: Optimizing your content so it’s readable on any device is “the only way to ensure your message reaches the intended audience and persuades them to act”.

4. Dynamic & Targeted Content: Stay Competitive In E-Commerce

Nadav Dakner has another top ten article, titled Dynamic & Targeted Content: Stay Competitive in e-Commerce. It discusses ways to make your e-commerce content more relevant to web users with behavioral targeting and dynamic pricing. The article includes a list of tools to help you achieve this.

Key Takeaway: Customers want excellent, personalized service, no matter what device they are using. Dynamic pricing and behavioral targeting help you to deliver that.

5. 16 Pricing Page Tips That Will Drive More Sales

Crazy Egg co-founder Neil Patel walks us through 16 Pricing Page Tips That Will Drive More Sales. Based largely on SaaS marketing (though applicable to other areas), the article provides examples of how to do price pages right, including providing the right number of pricing choices, creating clear calls to action (CTAs), highlighting the option you want customers to choose, and more.

Key Takeaway: Optimize your pricing page for an uptick in conversions – and don’t forget to test it.

6. Why Ugly Website Design Often Converts (Better)

Dale Cudmore looks at Why Ugly Website Design Often Converts (Better) from the user’s perspective. He points out that websites with a lot of design bells and whistles can be less clear to users – and can even be distracting – and that has a negative impact on conversions.

Key Takeaway: No matter what design you have, the important thing is that your site works well for users. If it doesn’t, it won’t convert well.

7. A 45 Point Checklist For Optimizing Conversions

Sharon Hurley Hall (yup, that’s me) provides A 45 Point Checklist for Optimizing Conversions. It moves through the conversion optimization process, from optimizing headlines, titles and subject lines to making the offer and writing calls to action. It also looks at ways to build trust and design for conversions.

Key Takeaway: It’s essential to look at how these tips apply to your page or site if you’re serious about improving conversions.

8. Infographic: How To Design Websites That Engage Customers

Neil Patel shares an Infographic: How to Design Websites That Engage Customers. It outlines a three-step process to target design, page copy and CTAs. It also includes examples of good practice.

Key Takeaway: Remember that changing your site design will affect conversions, so be strategic about applying these tips.

9. 39 Copywriting Techniques That Drive Website Conversions

Want to drive more sales from your website? It’s all about the copy, as Neil Patel explains in 39 Copywriting Techniques that Drive Website Conversions. The tips in this article include addressing readers as “you”, focusing on users rather than SEO, knowing how your product helps your customers, writing simply and being relevant and positive. There’s a lot more, and if you only apply a few of these tips, you’ll improve your copywriting skills.

Key Takeaway: “You don’t have to be a genius or a big-name copywriter. You just have to know your audience, know your product, and pull out a few stylistic firecrackers.”

10. How To Apply The Psychology Of Persuasion To YOUR Business

Jacob McMillen outlines How to Apply the Psychology of Persuasion To YOUR Business. The article shows how you can use Robert Cialdini’s six principles of persuasion in your business. It explains what the principles are and gives business use cases.

Key Takeaway: These principles apply in our daily lives and can be used to predict human behavior. That’s a big help with conversion optimization.

11. Smart Sales Funnels Are Coming – Are You Ready?

In Smart Sales Funnels Are Coming – Are You Ready?, Matt Ackerson predicts the future of online marketing. He describes the smart sales funnel, which delivers relevant content to each user, and provides five examples of smart sales funnels in action. There are tips on how to implement these in your business, as well as helpful tools and expert insights.

Key Takeaway: The smart sales funnel will become more popular and will be a key component of marketing in the future. Implement it now!

12. 7 SEO Best Practices That Now Seem Weird

Coming in at number 12 is 7 SEO Best Practices That Now Seem Weird. This article looks at how SEO has changed and provides advice on how to do it well now. It covers keywords, ranking, link building, social media, building authority and more.

Key Takeaway: If you’re still optimizing like it’s 2005, you’re probably losing conversions.

Did your favorite Crazy Egg posts make it onto the list? If not, tell us which posts you loved and why.

Read other Crazy Egg articles by Sharon Hurley Hall.

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Sharon Hurley Hall

Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 25 years, including stints as a journalist, academic writer, university lecturer and ghost writer. Connect with Sharon on her website.

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