The recent explosion in Instagram hype is capturing the attention of marketers everywhere – especially those of us who are keeping tabs on trends in visual storytelling and social media-based audience building.

An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account ban can take your email list away from you.

22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results.

For marketers who use Twitter, video ads are still one of the brightest features to employ to get the word out about products and services. Since their introduction in 2012 in the form of Twitter cards, video ads have been quite important to businesses that prefer outreach using audio and visual…

You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive as a car broken down on the side of the road. You’ve tried every “hack” in the book, but nothing seems to work.

Success. We all dream about it. And this guide is here to ensure your dreams don’t become a nightmare. The nightmare in question?

It’s hard to be heard on social media. Tightening algorithms are crushing organic reach. You can’t outsmart bots or hack your way to success.

Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins.

Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel.