Success. We all dream about it. And this guide is here to ensure your dreams don’t become a nightmare. The nightmare in question?
It’s hard to be heard on social media. Tightening algorithms are crushing organic reach. You can’t outsmart bots or hack your way to success.
Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins.
Usually, when we talk about how social-media savvy companies use Twitter, we talk about doing smart and non-intrusive marketing; we talk about really getting into conversations with customers, and we talk about providing customer support using this particular social media channel.
In case you hadn’t noticed – though I’m guessing you have – consumption of online video has been steadily rising in recent years. According to a forecast by Cisco, video will represent 80% percent of all consumer-based internet traffic by 2019.
Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers…
It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history.
If you’re only going to use one social media site for marketing, the chances are it’s going to be Facebook. The now-ubiquitous social networking site has come a long way since its Harvard University origins and has been open to the public since September 2006.
If you want an effective social media presence, you’re going to want images that fit with News Feeds, timelines and streams. Trouble is, the different channels all use different sizes and shapes for their images, and to keep you on your toes, they occasionally change them too.