An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account ban can take your email list away from you.
At this very moment, there are marketers out there achieving great things with the help of Facebook Advertising. However, there’s a good chance that a lot of these marketers aren’t taking full advantage of what Facebook Advertising actually has to offer.
If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs.
With over one billion users, it’s fair to say that your target market can be found on YouTube. While you can use organic methods to reach your target audience on the platform, you might not have the time or patience to do so.
With two ‘professionals’ signing up to the site every second, it’s fair to say that LinkedIn is a great place to be if you’re trying to reach the B2B market.
If you’re looking for a fast way to get targeted visitors to your site, Facebook Advertising might be of interest to you. Now, as the name suggests, Facebook Advertising does work on a ‘pay-to-play’ basis.
If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC traffic, you can’t just throw up a landing page and expect everything to work out for the best.
No excuses. If you want to shorten your path to online success, split testing is something you have to do. However, not everyone’s website is ready to be split tested. Before you even think about split testing you need to ensure that a few other things have been taken care…
If you want your split tests to contribute to your bottom line, you need to know how to produce effective split testing ideas. However, if you’re new to the game of split testing, you might not know how to develop such ideas. For instance, you may not know what website…