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Rakesh Kumar is an online marketer and freelance writer. He occasionally works with other freelancers, helping them to grow their ventures.

The Crazy Egg Guide to the Buyer’s Journey

by Rakesh Kumar

the crazy egg guide to the buyers journey

If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs.

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5 Types of Social Proof Most Likely to Impact Conversion

by Rakesh Kumar

People are skeptical nowadays. Understandably so. We live in a “headline culture,” where click bait exists everywhere. Before we believe any claim, we need reassurance — especially when we’re browsing a website or considering a purchase. Enter social proof. Generally, social proof relates to situations in which the actions/choices of…

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I’m just @crazyegg’ing everything these days.

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@jaggedlines