Facebook was first. Then came Instagram and Twitter. Now even Snapchat may jump on the algorithmic news feed bandwagon. The feeds on these platforms are no longer showing us every post by everyone we follow. Instead, they’re showing us only the posts we’re most likely to engage with, or at…

Can you believe Twitter is 10 years old? For a decade, it has been one of the world’s leading sources of breaking news. It has also served as a valuable resource for online marketers. While it’s sometimes thought of as a footnote to Facebook, Twitter can be a lead generating…

You probably know this already, but LinkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not Huzza. Not Blab. Nada. LinkedIn is the professional’s jam.

This presidential campaign may be the craziest, most divisive one in the history of the United States. At least that’s what social media would have us believe. Don’t worry. I’m not going to get all political in this post.

I’ve experimented a lot with posting frequency on social media. Mastering this one skill has been pivotal in growing my social and blog followings into the hundreds of thousands.

With SnapChat and live streaming taking the world by storm, it’s getting easier to look at Twitter and the older social networks as antiques on the digital web. Success on SnapChat sounds cooler than on Twitter, but success is success regardless of which social network you succeed on.

It’s no secret that beautiful, eye-catching imagery is a great tool to getting your brand noticed on social media. Tweets with images tend to get 150% more retweets than ones without and images are easily the most shared and fav’d content on Facebook.

As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found that the words I use (or don’t use) play a huge role in audience engagement. It’s a science really.

Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a target audience who responds well to visuals (think cooking, travel, or fitness) then Instagram is a platform that you cannot overlook.