Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a target audience who responds well to visuals (think cooking, travel, or fitness) then Instagram is a platform that you cannot overlook.

Remember when Twitter was just a baby? Some people loved it. Some people scoffed it. Most people didn’t understand it. Despite limiting messages to 140 characters and being over a decade old, the microblogging site Twitter still boasts over 65 million active users.

I probably don’t need to tell you how important social media is to your business’s success. It is quite literally the fastest growing trend in all of human history! Social media has grown even faster than the Internet itself!

If you’re spending hours every week on content curation, then you’re missing the point. The art of curation originally moved into the spotlight because it saved social media marketers valuable time and effort while allowing them to achieve great results. When optimized, your content curation plan should help you keep…

A lot of conversion optimization advice targets onsite conversions: ensuring that every aspect of your website is working to lead visitors to take action. But if you’re only focusing on what happens on your website, you’re missing a trick, because there’s lots going on offsite that has an effect on…

“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task.

Facebook isn’t making life easy on anyone right now. All the family drama and political posts aside, checking Facebook statistics can make you feel like a 90’s emo kid. So. Much. Angst. A lot of business owners are wrestling with declining post engagement and reach that seems to shrink week-by-week,…

Are you looking for new ways to advertise your business in 2016? If so, be sure to include Instagram in your marketing plans. This photo and video sharing social network provides great opportunities to promote your products and find new prospects. Launched in 2010 and acquired by Facebook in 2012,…

Every business is trying to figure out a way to get potential customers from social media to their checkout page. We have an insane number of tips for generating leads from social media and converting them into loyal customers. These tips have been chewed and spat out many times, but…