With SnapChat and live streaming taking the world by storm, it’s getting easier to look at Twitter and the older social networks as antiques on the digital web. Success on SnapChat sounds cooler than on Twitter, but success is success regardless of which social network you succeed on.

It’s no secret that beautiful, eye-catching imagery is a great tool to getting your brand noticed on social media. Tweets with images tend to get 150% more retweets than ones without and images are easily the most shared and fav’d content on Facebook.

As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found that the words I use (or don’t use) play a huge role in audience engagement. It’s a science really.

Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a target audience who responds well to visuals (think cooking, travel, or fitness) then Instagram is a platform that you cannot overlook.

Remember when Twitter was just a baby? Some people loved it. Some people scoffed it. Most people didn’t understand it. Despite limiting messages to 140 characters and being over a decade old, the microblogging site Twitter still boasts over 65 million active users.

I probably don’t need to tell you how important social media is to your business’s success. It is quite literally the fastest growing trend in all of human history! Social media has grown even faster than the Internet itself!

If you’re spending hours every week on content curation, then you’re missing the point. The art of curation originally moved into the spotlight because it saved social media marketers valuable time and effort while allowing them to achieve great results. When optimized, your content curation plan should help you keep…

A lot of conversion optimization advice targets onsite conversions: ensuring that every aspect of your website is working to lead visitors to take action. But if you’re only focusing on what happens on your website, you’re missing a trick, because there’s lots going on offsite that has an effect on…

“You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task.