Move over PowerPoint – your day is done! It’s time to make way for SlideShare, the online presentation tool acquired by LinkedIn last year.
While many content marketers have been focusing on Twitter and Facebook, using infographics or making flashy presentations with a variety of online tools, there’s one online resource that has quietly gained prominence and influence – SlideShare.
According to its own published stats, SlideShare has 60 million visitors and 130 million page views each month and is one of the top 200 sites in the world by visitor numbers. Here’s a roundup of 21 SlideShare resources to help you come to grips with this important marketing platform.
Why SlideShare Is Important
1. SlideShare: The Quiet Giant Of Content Marketing
This article from Forbes highlights the importance of SlideShare as “the world’s largest professional content sharing community” and as a business resource. It highlights some examples of people using SlideShare well.
This article on Published & Profitable shows how the low start-up costs, easy shareability, visual impact and ability to evoke responsiveness make this a killer platform for writers. However, these tips could equally apply to marketers.
This Content Marketing Institute article shows that SlideShare is an efficient and visible platform that is easy to update. The inclusion of analytics makes this a great content marketing tool.
Getting Started with SlideShare
This official presentation from SlideShare itself outlines some of the platform’s main features, including the ability to upload files in different formats and grow your network.
Here we find out about the nuts and bolts of setting up your SlideShare profile, as well as additional options for Pro users. This is a quick checklist, which includes advice on embedding presentations on your site.
Maria Peagler presents a four-part online course on SlideShare, including getting started, creating compelling presentations, collaborating with others and SEO. There are assignments, too! The aim is to teach people how to drive sales with the presentation platform.
Tips and Tricks
7. 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
HubSpot shows how to get more from the platform by using guest blogging, thinking about SEO, understanding the audience, designing attractive presentations and using presentations to send people to other content.
The tips in this article by Gregory Ciotti include creating long, data-driven presentations, emphasizing design, repurposing content, sharing by email and using opt-in forms.
This presentation includes advice on fonts, the use of PowerPoint notes, profile completeness, sharing on LinkedIn and promotion.
10. Slideshare: Why You’re Missing Out on Traffic and How to Get Started
Brian Rock shows the advantage of designing your presentation to send readers back to your site. He points out that visitors coming from SlideShare are already engaged, making it easy to monetize those visits and keep your bounce rate down.
Dave Langdale explains why SlideShare presentations tick all the Google boxes for great content.
SlideShare highlights a presentation on the SEO benefits of using SlideShare. One of his tips is to promote SlideShare on external websites to increase both traffic and SEO.
13. 10 Ways To Become a SlideShare Marketing Master
HubSpot’s Kipp Bodnar shows the importance of links and tags, adding audio and video to SlideShare presentations via Slidecasts and understanding how presenting via SlideShare is different from delivering a live presentation.
KISSMetrics presents strategies for improving traffic, search engine ranking and your follower/subscriber base using SlideShare as part of a brand-building strategy. This comprehensive article includes examples of “phenomenal” presentations which are sure to inspire you.
Joe Chernov shows how SlideShare can bring referral traffic and can be a lead magnet. A great tip for live presenters is to share the SlideShare URL right at the start to increase the chances of listeners sharing the presentation.
Want to create viral SlideShare content? Then you need to create informative content like HubSpot does. This article provides tools and tips on finding out what does well on SlideShare and replicating that to get an audience.
The if. blog has a short assessment of the common features of SlideShare’s most popular presentations. One top tip is about the importance of storytelling for achieving virality.
Dre, from the Chic Geek Academy, shows how to use both platforms together to increase you reach. Tips include collaborating on Pinterest boards and using SlideShare to create the content you will pin.
Finally, here are some additional tips on using the platform well:
On the Salesforce blog, Jennifer Burnham shows how SlideShare makes it easier for people to discover and engage with content and provides some posting tips.
20. 9 Tips for Building Your Brand with SlideShare
Nick Westergaard says that SlideShare is perfect for B2B marketing and shows that the platform is a useful way for brands to provide a press kit.
At the time of writing, this SlideShare presentation was the most viewed (613,000) in the business and management category this year. See if you can spot what makes it so popular.