Joanna Xu works on the marketing team at WhatRunsWhere, a competitive intelligence platform for digital advertisers. When she’s not digging up the latest industry news and spreading the word about WhatRunsWhere, she can be found eating salty snacks.

Harness the Power of Your Customers for Better Email Marketing

by Joanna Xu

Email marketing may seem like a one-way street; after all, you’re the one who’s spending valuable time writing creative copy and building attractive layouts, right? Actually, you can collect plenty of content and information from your customers to enhance your email campaigns, spread the message, and obtain valuable feedback for…

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